Earlier this month we wrote about the MINI Test Drive Takedown spring campaign. Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors. MINI USA has created six “characters” for each of the six models. As part of the campaign, they have produced a pack of [...]
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Following up on the MINI Roadster Topless Thrills print ad, MINI USA released this teasing video. This video is safe for work.
Here’s more on the MINI Roadster campaign by BSSP: To launch MINI’s newest topless model, the two-seater Roadster, we created the “Peep Show” campaign. Creative support includes video, digital board spectaculars [...] TEST DRIVE TAKEDOWN Get ready for an all-asphalt battle of the ages at the MINI Test Drive Takedown. Grab the wheel and feel the no-holds barred handling that only MINI can administer. Then take a spin in one of our competitors to see for yourself who’s worthy of the title belt. MINI USA’s spring [...] MINI USA has a new customer-oriented campaign centered on the Motorer Pledge. Motoring Advisors distribute these cards to potential customers. MOTORER PLEDGE OUR COMMITMENT TO OUR VALUED CUSTOMERS Your time is valuable, and we will always respect it. We will greet you promptly, but do not be alarmed if we hug you. We simply [...] Butler, Shine, Stern & Partners took home several SF ADDY awards this year for their advertising work for MINI USA. BSSP won for its “MINI Rocks the Rivals” and MINI Coupe launch campaigns. The annual awards are presented by the Greater San Francisco Ad Club. Division Winners Collateral Material: Poster (single) – MINI Rocks [...] MINI collaborated with Matter Magazine to promote the MINI Coupe with a new website anotherdayanotheradventure.com. The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul. Follow the adventure with video, words, and photos. [...] MINI UK just released an online brochure for the forthcoming MINI Roadster. The heavily stylized brochure contains 8 pages of mostly graphics, but also gives interior and exterior colors and options, and model specifications. Download THE NEW MINI ROADSTER. [...] Butler, Shine, Stern & Partners (BSSP) have added many new videos and images recapping their ad campaigns for MINI USA over the past several years. Videos explain award-winning campaigns such as “MINI vs. Porsche”, “MINI Rocks the Rivals”, and “Motor-Tober”. See BSSP: MINI Work. [...] MINI USA released a series of short video ads for the entire MINI family. All of the ads are centered around TV controls: colors, brightness, widescreen, input, picture-in-picture, and volume. Each short video runs for 15 or 16 seconds. MINI Hardtop “Colors” Ad: MINI Convertible “Brightness” ad: MINI Clubman “Widescreen” ad: MINI [...] |
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