Munich. The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies the extraordinary – representing fun and adventure like no other brand. Today marked the official start for the [...]
WELL, SO MUCH FOR THE 2014 MODELS.
According to the Mayan calendar, the world ends today, so this could be your last chance to get behind the wheel of a new MINI. Right now you can pay just $0 down to motor* in a 2013 MINI. So, if the world ends today in accordance [...]
Usually at this time of the year, MINI USA would roll out its Motor-Tober sales campaign. Each MINI dealer was expected to throw a party and attendees would receive a discount on MINIs purchased during or shortly after the event. This year MINI USA isn’t doing the…well…normal thing.
This October sales campaign uses the theme [...]
We’ve posted about many BSSP ad campaigns for MINI USA over the years. Butler, Shine, Stern & Partners have won many awards for their work for MINI USA including recent ad campaigns “MINI vs. Porsche”, “MINI Rocks the Rivals”, and “Motor-Tober”. They will continue to create marketing campaigns for MINI USA.
Periodically MINI USA [...]
Earlier this month we wrote about the MINI Test Drive Takedown spring campaign. Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors. MINI USA has created six “characters” for each of the six models. As part of the campaign, they have produced a pack of [...]
Following up on the MINI Roadster Topless Thrills print ad, MINI USA released this teasing video. This video is safe for work.
Here’s more on the MINI Roadster campaign by BSSP:
To launch MINI’s newest topless model, the two-seater Roadster, we created the “Peep Show” campaign. Creative support includes video, digital board spectaculars [...]
TEST DRIVE TAKEDOWN
Get ready for an all-asphalt battle of the ages at the MINI Test Drive Takedown. Grab the wheel and feel the no-holds barred handling that only MINI can administer. Then take a spin in one of our competitors to see for yourself who’s worthy of the title belt.
MINI USA’s spring [...]
MINI USA has a new customer-oriented campaign centered on the Motorer Pledge. Motoring Advisors distribute these cards to potential customers.
OUR COMMITMENT TO OUR VALUED CUSTOMERS
Your time is valuable, and we will always respect it. We will greet you promptly, but do not be alarmed if we hug you. We simply [...]
Butler, Shine, Stern & Partners took home several SF ADDY awards this year for their advertising work for MINI USA. BSSP won for its “MINI Rocks the Rivals” and MINI Coupe launch campaigns.
The annual awards are presented by the Greater San Francisco Ad Club.
Division Winners Collateral Material: Poster (single) – MINI Rocks [...]
MINI collaborated with Matter Magazine to promote the MINI Coupe with a new website anotherdayanotheradventure.com.
The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul. Follow the adventure with video, words, and photos.