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MINI collaborated with Matter Magazine to promote the MINI Coupe with a new website anotherdayanotheradventure.com. The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul. Follow the adventure with video, words, and photos. [...] MINI UK just released an online brochure for the forthcoming MINI Roadster. The heavily stylized brochure contains 8 pages of mostly graphics, but also gives interior and exterior colors and options, and model specifications. Download THE NEW MINI ROADSTER. [...] Butler, Shine, Stern & Partners (BSSP) have added many new videos and images recapping their ad campaigns for MINI USA over the past several years. Videos explain award-winning campaigns such as “MINI vs. Porsche”, “MINI Rocks the Rivals”, and “Motor-Tober”. See BSSP: MINI Work. [...] MINI USA released a series of short video ads for the entire MINI family. All of the ads are centered around TV controls: colors, brightness, widescreen, input, picture-in-picture, and volume. Each short video runs for 15 or 16 seconds. MINI Hardtop “Colors” Ad: MINI Convertible “Brightness” ad: MINI Clubman “Widescreen” ad: MINI [...] Google+ recently introduced Google+ Pages to allow companies, organizations, and brands to reach fans in its social network. MINI has been very active on Facebook and now has an official page on Google+. Visit the Official MINI Google+ Page and add them to your MINI Circle. If you haven’t already done so, see the [...]
MINI Financial Services has released an app called “MINI Motoring”. It is available for both Android and Apple devices. From MINI USA News: The all-new “MINI MOTORING” mobile app provides the ability for users to discover the best roads in more than 50 countries, as well as rank, comment and share those [...] Earlier this week we featured the MINI Roadster video: Saturday in Istanbul. Today we have seven print ads for the forthcoming MINI Roadster, some which have the Roadster share the spotlight with its “accomplice” (according to MINI) the MINI Coupe. Print ads should start showing up in magazines in January 2012. The ad slogans [...] Previously MINI introduced the MINI Coupe with a series of videos from Iceland, Rio de Janeiro, and Hong Kong. Now that the MINI Roadster has officially debuted, MINI released the next video in the series. The first MINI Roadster video is titled “Saturday in Istanbul”. [...] For the MINI Coupe, MINI’s London-based ad agency created a very stylized brochure in the form of a graphic novel. They vary somewhat from country to country, depending on the models offered, but all contain the same detailed and dynamic illustrations. MINI Space discusses the creation of the brochure and gives a link to [...] |
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