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On the Reeperbahn, Hamburg’s famous red-light district, MINI has installed a large billboard. It features a Chili Red MINI Cooper S and a large whip with the title “BÖSER MINI.” (meaning “BAD MINI.”). The billboard instructs you to send a text message with the keyword “SM” to 53335 to whip the MINI. See a video of [...] The Evel Knievel [...] In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. In addition to print ads, a MySpace profile, and a six-episode video series, MINI produced a metal Hammer & Coop lunchbox. Often the lunchbox came with a wig and mustache. An air-freshener was also produced.
The January 14, 2003 issue of the Weekly World News featured a “story” of the infamous Bat Boy stealing a Chili Red and White MINI Cooper and leading police on a chase through Michigan, Indiana, and Ohio. It turned out that MINI USA’s advertising agency, Crispin Porter + Bogusky, arranged the [...] Clever MINI advertising continues, this time in Amsterdam. MINI Netherlands’ advertising agency placed full-scale MINI boxes on street corners next to other Christmas trash. |
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© 2010 James Day |
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