MINI collaborated with Matter Magazine to promote the MINI Coupe with a new website anotherdayanotheradventure.com.

The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul.  Follow the adventure with video, words, and photos.

Download THE NEW MINI ROADSTER.

Butler, Shine, Stern & Partners (BSSP) have added many new videos and images recapping their ad campaigns for MINI USA over the past several years.  Videos explain award-winning campaigns such as “MINI vs. Porsche”, “MINI Rocks the Rivals”, and “Motor-Tober”.

See BSSP: MINI Work.

For the launch of the MINI Countryman (MINI Crossover in Japan), MINI Japan created a MINI Calendar desktop widget.  Once installed on your PC or Mac, the widget shows the date, day of the week, time, and the current month’s calendar.  Where the widget gets fun is when you set an alarm.  When the [...]]]>

For the launch of the MINI Countryman (MINI Crossover in Japan), MINI Japan created a MINI Calendar desktop widget.  Once installed on your PC or Mac, the widget shows the date, day of the week, time, and the current month’s calendar.  Where the widget gets fun is when you set an alarm.  When the alarm is triggered, various MINI models race and skid randomly across your computer screen. See the full article to download, install, and set up your MINI Calendar widget.

Installing is simple but you will need the latest version of Adobe AIR.  Once installed, download the MINI Calendar Zip file.

Extract the files from the Zip file.  If you have a PC, right-click on the mini_calendar.air file and select Install.  If you have a Mac, run the __MACOSX/._mini_calendar.air file.

Once installed, click the MINI Calendar icon to open the widget.  Configuring is a bit difficult because the instructions and labels are in Japanese.

Configure the widget by clicking on the wrench icon in the widget title-bar:

1. Check the first box to keep the widget on top of other windows.
2. Check the second box to start the widget when the PC starts.
3. Click the button below the two options to save.

To set an appointment and an alarm, select a day on the calendar and click on the >NEW link near the bottom right:

4. Enter the appointment  time, hours : minutes, in the boxes (using 24-hour time).
5. Check the box right below the time to set an alarm.
6. Enter the message for the appointment or alarm.
7. Click on the button at the bottom to save.

When an alarm is set, a small red dot will show on the main calendar above the date.  You can set multiple alarms which appear in the bottom part of the widget under >SCHEDULE.

To edit or delete an appointment, click on it.  Edit the appointment and click on the top button (7.) at the bottom.  To delete an appointment, click on the second button (not shown here) at the bottom.

MINI Hardtop “Colors” Ad:

MINI Convertible “Brightness” ad:

MINI Clubman “Widescreen” ad:

MINI [...]]]> MINI USA released a series of short video ads for the entire MINI family.  All of the ads are centered around TV controls: colors, brightness, widescreen, input, picture-in-picture, and volume. Each short video runs for 15 or 16 seconds.

MINI Hardtop “Colors” Ad:

MINI Convertible “Brightness” ad:

MINI Clubman “Widescreen” ad:

MINI Countryman “Input” ad:

MINI Countryman “Picture-in-Picture” ad:

MINI Coupe “Volume” ad:

Visit the Official MINI Google+ Page and add them to your MINI Circle.

If you haven’t already done so, see the [...]]]>
Google+ recently introduced Google+ Pages to allow companies, organizations, and brands to reach fans in its social network.  MINI has been very active on Facebook and now has an official page on Google+.

Visit the Official MINI Google+ Page and add them to your MINI Circle.

If you haven’t already done so, see the Library of Motoring Google+ Page as well.

MINI Financial Services has released an app called “MINI Motoring”.  It is available for both Android and Apple devices.  From MINI USA News:

The all-new “MINI MOTORING” mobile app provides the ability for users to discover the best roads in more than 50 countries, as well as rank, comment and share those [...]]]>

MINI Financial Services has released an app called “MINI Motoring”.  It is available for both Android and Apple devices.  From MINI USA News:

The all-new “MINI MOTORING” mobile app provides the ability for users to discover the best roads in more than 50 countries, as well as rank, comment and share those roads via Facebook, email or other GPS devices. MINI Financial Services’ customers enjoying the app also gain exclusive access to “gamified” features, including receiving rewards by completing certain actions in the app or by utilizing various financial account services.

After a simple login, MINI Financial Services customers can start earning points through usage (e.g. posting new roads, commenting on other roads) or by signing up for electronic invoicing or paperless statements. The more points received, the more rewards can be unlocked. Currently, the rewards are quality MINI images which can be used as backgrounds on phones, desktop images or to share with friends. Plans for future rewards include winning promotional items or other MINI-centric prizes.

Visit the Android Market or Apple App Store or get the app at http://j.mp/minimotoring.

Read the entire press release “MINI Motoring” Discovers Fun in Sharing the Road Less Traveled.

Previously MINI introduced the MINI Coupe with a series of videos from Iceland, Rio de Janeiro, and Hong Kong.  Now that the MINI Roadster has officially debuted, MINI released the next video in the series.  The first MINI Roadster video is titled “Saturday in Istanbul”.

MINI Space discusses the creation of the brochure and gives a link to [...]]]>
For the MINI Coupe, MINI’s London-based ad agency created a very stylized brochure in the form of a graphic novel.  They vary somewhat from country to country, depending on the models offered, but all contain the same detailed and dynamic illustrations.

MINI Space discusses the creation of the brochure and gives a link to view and download the online UK version of it.

Read and download THE NEW MINI COUPÉ.