• marketing campaign begins for MINI Paceman

    Munich. The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI […]

     
  • MINI USA Mayan calendar end-of-the-world newspaper ads

    WELL, SO MUCH FOR THE 2014 MODELS. According to the Mayan calendar, the world ends today, so this could be your last chance to get behind the wheel of a new MINI. Right now you […]

     
  • MINI USA’s NOT NORMAL campaign for October

    Usually at this time of the year, MINI USA would roll out its Motor-Tober sales campaign.  Each MINI dealer was expected to throw a party and attendees would receive a discount on MINIs purchased during […]

     
  • MINI USA keeps BSSP

    We’ve posted about many BSSP ad campaigns for MINI USA over the years.  Butler, Shine, Stern & Partners have won many awards for their work for MINI USA including recent ad campaigns “MINI vs. Porsche”, […]