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Google+ recently introduced Google+ Pages to allow companies, organizations, and brands to reach fans in its social network. MINI has been very active on Facebook and now has an official page on Google+. Visit the Official MINI Google+ Page and add them to your MINI Circle. If you haven’t already done so, see the [...]
MINI Financial Services has released an app called “MINI Motoring”. It is available for both Android and Apple devices. From MINI USA News: The all-new “MINI MOTORING” mobile app provides the ability for users to discover the best roads in more than 50 countries, as well as rank, comment and share those [...] Earlier this week we featured the MINI Roadster video: Saturday in Istanbul. Today we have seven print ads for the forthcoming MINI Roadster, some which have the Roadster share the spotlight with its “accomplice” (according to MINI) the MINI Coupe. Print ads should start showing up in magazines in January 2012. The ad slogans [...] Previously MINI introduced the MINI Coupe with a series of videos from Iceland, Rio de Janeiro, and Hong Kong. Now that the MINI Roadster has officially debuted, MINI released the next video in the series. The first MINI Roadster video is titled “Saturday in Istanbul”. [...] For the MINI Coupe, MINI’s London-based ad agency created a very stylized brochure in the form of a graphic novel. They vary somewhat from country to country, depending on the models offered, but all contain the same detailed and dynamic illustrations. MINI Space discusses the creation of the brochure and gives a link to [...] MINI just released several videos to promote the forthcoming MINI Coupe. The New MINI Coupé Presents video series shows unrelated adventures from Iceland, Rio de Janeiro, and Hong Kong. The New MINI Coupé Presents: “Hitchhiker” (Director’s Cut) Tuesday: A nose for exotic exploits can lead to some tricky situations. Luckily the cockpit of the [...] MINI USA’s advertising agency Butler, Shine, Stern + Partners (BSSP) is launching a new ad campaign promoting the manual transmission. “Manual Up” is the slogan with several clever taglines playing on the word “stick”. MINI owners already have one of the highest rates of manual transmission purchasing. According to Thomas Salkowsky, MINI brand marketing [...] From Butler, Shine, Stern & Partners: Our new virtual MINI app lets consumers view the new MINI Countryman in any real-world environment they want–the peak of a mountain, the foot of a waterfall, or even their very own garage. Consumers can select from a variety of different configurations, view the vehicle at various angles, [...]
Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square. BSSP describes it: Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel [...]
Last Friday, MINI released the MINI vs. Monster video ad on the YouTube MINI channel. The one and a half minute “3D slow motion” video ad features the four-member MINI family being jumped by a monster truck. Today MINI released MINI vs. Monster: The Making of video. Read more about the making [...] |
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