• collectibles: MINI Test Drive Takedown trading cards

    Earlier this month we wrote about the MINI Test Drive Takedown spring campaign.  Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors.  MINI USA has created […]

     
  • video: MINI Roadster: Topless Thrills

    Following up on the MINI Roadster Topless Thrills print ad, MINI USA released this teasing video.  This video is safe for work.   Here’s more on the MINI Roadster campaign by BSSP: To launch MINI’s […]

     
  • MINI Test Drive Takedown starts today

    TEST DRIVE TAKEDOWN Get ready for an all-asphalt battle of the ages at the MINI Test Drive Takedown. Grab the wheel and feel the no-holds barred handling that only MINI can administer. Then take a […]

     
  • The Motorer Pledge

    MINI USA has a new customer-oriented campaign centered on the Motorer Pledge.  Motoring Advisors distribute these cards to potential customers. MOTORER PLEDGE OUR COMMITMENT TO OUR VALUED CUSTOMERS Your time is valuable, and we will […]