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MINI COOPER CONVERTIBLE. Here is the first MINI model brochure we have featured. Shown is the first US brochure for the second-generation MINI Convertible. This 20 page, stapled brochure has many glossy photos and a flip-up page. MINI colors shown: Pepper White, Chili Red, Interchange Yellow, Midnight Black, British Racing Green, Horizon Blue, [...] Owning a MINI is fun enough, but MINI USA goes further to make the experience even better. In the early years of the MINI, that meant welcome packages, free coffee mugs, and clever items like this UNAUTHORIZED OWNER’S MANUAL. This stapled, 32 page brochure from 2002 covers topics like helpful British car terminology, the best places [...] Nearly every year MINI dealers in the US are provided with a new MINI NITTY GRITTY brochure which gives an overview of the MINI models with new features and changes from the previous year. These brochures are not meant for public distribution. Today we highlight the MINI NITTY GRITTY 2004 which featured a Liquid Yellow [...] In 2003, John Cooper Works released the first tuning kit for the R53 MINI Cooper S. It was strictly a dealer-installed accessory and included a JCW cylinder head, exhaust system, engine calibration, supercharger, and badges. This eight-page brochure from the UK and printed in March 2003 gives some background information on John and Mike Cooper, describes [...] This single-sheet RESUME brochure for the 40th Anniversary Rallye Monte Carlo Commemorative MINI Cooper S, or MC40 for short, was originally printed for the debut of the special edition MINI at the Chicago Auto Show on February 4, 2004. Later they could be found at MINI dealerships around the time of the launch. The 8.5″ x [...] In 2005, MINI USA debuted the Motoring Hearts campaign which partnered with VolunteerMatch and helped MINI owners find volunteer opportunities. The MOTORING HEARTS DEALER KIT is a thick, spiral-bound brochure for MINI dealers describing the program, how it works, and how to create dealer events. The MOTORING HEARTS brochure is a smaller, stapled brochure for [...] MINI USA’s partner advertising agency, Butler, Shine, Stern & Partners, created the award-winning “ZIG. ZAG. ZUG.” ad campaign for the launch of MINI’s third model, the MINI Clubman. The term ZIG was applied to the hardtop MINI, ZAG to the MINI Convertible, and ZUG to the MINI Clubman. In the advertising brochure The Book of [...] Since the launch of the MINI in 2002, MINI USA has celebrated MINI’s quirkiness as a positive feature. From the beginning, all new MINIs have been delivered with a small brochure pointing out the unusual features of the car beyond what’s given in the standard owner’s manual. The original was the TOP 10 IDIOSYNCRASIES OF [...] Each year MINI USA prints a Product Brief for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features. Pictured is the Model Year 2009 Product Brief which was issued in January 2009. Inside, the tabbed sections cover THE CONCEPT, BENEFIT CATEGORIES, PRODUCT RANGE, POWER AND PERFORMANCE, SAFETY AND [...] For 2009, MINI USA changed up its normal way of producing brochures. Instead of a normal booklet, MINI created many individual cards for MINI models, accessories, MotoringGear, and features with a small folder to hold them. The cards are: LEARN LEGENDARY MINI HANDLING RULES THE BENDS (L1 0109) |
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© 2010 James Day |
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