For 2014 Hot Wheels released the MINI CHALLENGE in orange. This model can only be found in the multi-car gift pack.
The 2014 Hot Wheels regular series includes this classic Morris Mini rally car. Painted in a metallic red with white roof, it features large #77 side graphics and a Union Jack roof graphic. It is part of the HW Works series and is number 194/250. Read about this model and view more photos on the Lamley Group blog.
There is also a special new MINI outside of the regular series (more on this tomorrow).
LEGO just announced it will release a LEGO Creator set featuring the Classic Mini Cooper in British Racing Green with a White roof and bonnet stripes. The 1,077-piece set will sell for $99.
Take the iconic MINI Cooper for a drive! This beautifully crafted LEGO® brick replica of the classic MINI Cooper Mk VII is full of authentic details, from the classic green and white color scheme with white wing mirrors and racing stripes, to the opening doors, hood and trunk, sporty fog lights, detailed engine and separate spare tire compartment. You can even remove the roof to access a tan colored interior with patterned seats, veneer-style dashboard, turning steering wheel, and moving gearshift and handbrake. And of course, no MINI Cooper would be complete without a picnic basket and blanket, the perfect accessories for a fun day in the countryside!
- Features opening doors, hood and trunk, spare wheel in separate compartment, detailed engine and 2 fog lights
- Accessories include a picnic basket, bottle and blanket for nostalgic picnic theme
- Authentic replica of the MINI Cooper Mk VII
- Classic green and white color theme with white wing mirrors and racing stripes
- Lift the hood to reveal the detailed engine
- Remove the roof and access the detailed interior
- Go on a countryside picnic with this iconic classic!
- MINI Cooper measures over 4” (11cm) high, 9” (25cm) long and 5” (14cm) wide
After August 1, 2014, buy it from the official LEGO Shop.
MINI USA (via their two ad agencies CP+B and BSSP) used to flood the major automotive, pop culture, and fashion magazines with clever print ads and inserts. With the increase in the use of digital media, the pace of print ads has slowed. The new, third-generation MINI Hardtop launched last month but we’ve found only two print ads. Last month we posted the first ad from Playboy magazine. The second ad is this one from page 15 of the Pirelli World Challenge Official 2014 Fanguide supplement to Grassroots Motorsports magazine.
THE NEW MINI. THE NEW ORIGINAL.
Along with an even more powerful and fuel-efficient TwinPower Turbo engine, the new MINI Hardtop features a glowing new MINI Connected digital hub that syncs with your devices and social networks. So now you can motor like the wind and tell everyone all about it. MINIUSA.COM
Recently some MINI owners in the US have been receiving surprise packages in the mail. It’s unclear why some are receiving these, but the common thread seems to be owners who purchased a 2012 MINI (so far).
The foldable plastic speakers are approximately 3″ on each side with wires and a jack.
The letter on the included card reads:
Dear MINI Motorer:
Do you know how much we appreciate your loyalty? (No? We can hum a few bars…) Seriously, in the time you’ve been Motoring, we hope it has inspired you at least once to break out into song. After all, MINI and music have made a perfect match since 1959 and into the Swinging Sixties, when top British pop icons declared their affection for their fave small ride.
Anyway, to celebrate your own Motoring musical heritage, we wanted to give you a gift that’s music to your gears: speakers to take anywhere. They’re flat, they’re fabulous, and they open to deliver the best sounds in the world: yours.
V.P., MINI of the Americas
For the official launch of the new third-generation 2014 MINI Hardtop, each MINI dealer in the US held an event called The Bloody Original Launch Event sometime between April 12 and April 27, 2014.
Among all the test drives, music, food, and drink were these event pins handed out to guests. MINI enthusiasts could pick a “royal” title of MINI. Pins include:
- Baron of Burnout
- Countess of Cone Course
- Duchess of Slalom
- Duke of Downshift
- Earl of Go-Kart
- Earl of Upshift
- Marquess of Motoring
- Viscount of Velocity
- Royal Order of Burned Rubber
- Royal Order of The TwinPower Turbo
If you missed these, you can get virtual Motoring Titles from Facebook.
If you have spent any time on the Internet lately, you probably have seen several online advertisements for the new MINI Hardtop. Now MINI USA has kicked off their print ad campaign with this cheeky ad. It features a model photo page covered by a smaller removable MINI ad with the line “NICE SET OF DOUBLE L-E-Ds.” The back of the full page shows a cartoon with a couple in a MINI Cooper S with the line “You’re right. It’s a lot bigger than I thought!”.
The print ad can be found in the May 2014 issue of Playboy between pages 44 & 45.
MINI MOTORINGGEAR 2013/2014.
MINI USA has released its full MotoringGear catalog for 2013/2014. The MINI MotoringGear 2013/2014 catalog contains 75 pages. Collections include:
- Black & White.
- Union Jack.
- John Cooper Works.
- For the Dogs.
- U.S. Exclusive.
- Bikes & Toys.
- Size Charts.
The MINI USA catalog number is MG-10-13-50M.
MINI USA has been flooding the magazine rack with MINI Paceman ads over the past few months. But they also created this print ad to celebrate winning the Dakar Rally in 2012 and 2013.
VICTORY TASTES SWEET, AND A LITTLE SANDY.
Back-to-back wins in the Dakar Rally in 2012 and 2013. We would like to give a big thank-you to all of our fans. Here’s to 5,344 miles of incredible MINI ALL4 Racing performance and another year of kicking up sand.
MINI. LET’S RALLY.
This ad can be found in the May 2013 issue of Popular Mechanics on page 10.
Further into the same issue is a special advertising section titled “MINI Mauler” on the MINI Countryman converted to the MINI ALL4 Racing. The four-page advertisement article is found on pages 81 through 84, 86, 88. 90, 92, and 94.
See more photos and video on the Popular Mechanics Top Shop 2013 website.
RAISE YOUR AESTHETIC.
This two-page print ad can be found in the following magazines:
- Automobile. May 2013. (pages 6 & 7)
- Car and Driver. May 2013. (inside front cover & page 1)
- Motor Trend. May 2013. (inside front cover & page 1)
- Road & Track. May 2013. (pages 18 & 19)