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The MINI VISION NEXT 100 premieres

BMW Group VISION NEXT 100 Vehicles

The MINI VISION NEXT 100: “Every MINI is my MINI”

The key idea behind the MINI VISION NEXT 100 is responsible use of resources for personal mobility. The motto “Every MINI is my MINI” is about innovative car-sharing, with MINI fans of the future able to access and tailor any MINI to their own personal preferences, anywhere and at any time. The MINI will be available to everybody at all times, picking drivers up autonomously from wherever they like and adjusting the car’s appearance, driving characteristics and connectivity to suit the user’s personal lifestyle. New, customised mobility with the MINI VISION NEXT 100 builds on connected digital intelligence.

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new MINI Clubman ALL4 launched

MINI Cooper SD Clubman ALL4

MINI debuted the MINI Clubman ALL4 back in January and today announced the official launch.

From BMW Group PressClub Global:

The market launch of the new MINI Clubman sees the latest model generation of the British brand embark on its advance into the premium compact segment. Additional momentum is now provided by the all-wheel drive system ALL4. The new MINI Clubman ALL4 guarantees an even sportier yet particularly supreme type of driving fun.

The very latest MINI feeling in a whole new dimension – now also available with all-wheel drive; new MINI Clubman ALL4 combines the innovative vehicle concept in the premium compact segment with an even sportier and more versatile version of hallmark brand driving fun; newly developed all-wheel drive system for the latest MINI generation available in two engine variants.

Premiere for the new generation of the all-wheel drive system ALL4 with electrohydraulic regulation, optimised weight and increased efficiency in the largest and most versatile MINI model; ideal alternative and supplement to the characteristic MINI front-wheel drive featuring a new construction principle with power take-off bevel gear on the front axle, dual-section propeller shaft for power transmission and Hang-On multidisc clutch in the rear axle differential; distribution of drive torque between the front and rear wheels precisely adapted to the given situation due to interconnection of the ALL4 control unit with Dynamic Stability Control (DSC); swift response to changes in driving style and road surface enables extremely sporty handling and supreme traction properties in all weathers and road conditions.

Market launch of the new MINI Clubman ALL4 (combined fuel consumption: 6.9 – 4.8 l/100 km; CO2 emissions combined: 159 – 126 g/km) featuring highly
powerful engines of the latest generation with MINI TwinPower Turbo Technology and also the current versions of the manual and Steptronic transmission; MINI Cooper S Clubman ALL4 with 2.0-litre 4-cylinder petrol engine (141 kW/192 hp) and standard 6-speed manual transmission as well as optional 8-speed Steptronic transmission; MINI Cooper SD Clubman ALL4 with 2.0-litre 4-cylinder diesel engine (140 kW/190 hp) and 8-speed Steptronic transmission as standard.

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worldwide MINI sales for April 2016

MINI-Convertible-P90209383

Global MINI sales are up 6.3% for the month and 5.6% for the year despite continued disappointing sales in the US.

From BMW Group PressClub Global:

Customer deliveries of MINI vehicles in April totalled 28,441 worldwide, an increase of 6.3% on the same month last year and a new record for the month. Year-to-date sales of the brand rose 5.6% to 106,753. The two newest members of the MINI line-up are driving the sales growth: sales of the MINI Convertible are up 12.0% to total 5,849 worldwide in the first four months of the year while sales of the MINI Clubman in the same period total 16,409.

April 2016 April 2015 change year-to-date 2016 year-to-date 2015 change
28,441 26,766 6.3% 106,753 101,079 5.6%

See all MINI sales worldwide by month.


special edition: the MINI Seven

The MINI Cooper S Hardtop 4 Door Seven

Today MINI debuted the MINI Hardtop 2 Door and MINI Hardtop 4 Door special edition called the MINI Seven.

From BMW Group PressClub USA:

Woodcliff Lake, NJ – May 10, 2016 – MINI USA is proud to introduce the new MINI Seven, the first special edition of the latest MINI generation which presents a striking combination of the brand’s traditional values and the progressive product quality of the current models. Exclusive design features on the exterior and interior underscore the British origins, hallmark driving fun, premium character and extrovert appeal that make the new MINI Seven a more exceptional phenomenon in urban traffic than ever before.

The 2017 MINI Seven special edition will be available in both Cooper and Cooper S variants of the MINI Hardtop 2 Door and 4 Door models in late summer. Pricing will be announced closer to the vehicle’s arrival in market.

The name MINI Seven recalls the premiere of the revolutionary British small car more than five and a half decades ago. In August 1959, the virtually identical models Austin Seven and Morris Mini Minor were presented to the public for the first time. The first specimen of the legendary 4-seater created by designer Alec Issigonis and known today as the classic Mini came off the production line as the Austin Seven.

Featuring front-wheel drive, an engine mounted transversely at the front, short overhangs and a wide track, the Mini offered an unusually generous amount of space for passengers and luggage within a minimum surface area – with a fascinatingly agile driving response to boot. The current MINI model generation embodies the very latest version of this principle of making the smartest possible use of the space available. Not only does it meet contemporary standards in terms of comfort, safety and functionality, it also offers a whole new level of driving fun and refined premium characteristics in terms of design, material selection and finish quality.

The classic body concept is once again represented by the new MINI Hardtop. A re-interpretation of traditional design features gives it an unmistakable appearance. In the interior – likewise designed in hallmark brand style – there are four seats and an 8.7 cubic-foot luggage compartment. Thanks to its high-quality drive and suspension technology, typical MINI go-kart feeling is combined with exemplary efficiency and optimized ride comfort.

The original in the small car premium segment is also geared towards the extended requirements of modern target groups with an innovative body concept. In the current generation, MINI is also represented in the small car category for the first time with a four-door model. Featuring a wheelbase extended by 2.8 inches, two additional doors, a third seat at the rear and one of the largest luggage compartments in its class, with a volume of 13.1 cubic feet, the new MINI Hardtop 4 Door provides a whole new range of options to enjoy the driving fun that is so typical of the brand.

The new MINI Seven: stylish and expressive exterior design.

The exterior design features compiled exclusively for the new MINI Seven are geared towards achieving a particularly stylish and striking expression of the MINI Hardtop 2 Door and 4 Door, complete with its characteristic proportions, surface design and lines. Instantly fascinating appeal is created especially by means of a body finish in the MINI Yours color Lapisluxury Blue. This non-metallic finish is the most intensive blue tone ever applied to the body of a MINI. The paint finished conceived for the exclusive equipment program MINI Yours is based on the color Ultramarine, which is regarded as the “blue of kings”. The MINI Yours paint finish Lapisluxury Blue derives its striking brilliance, intensity and depth from the highly elaborate and technologically sophisticated production processes by which the paint and protective layers are applied to the body surfaces.

There are three other body finishes available to choose from for the new MINI Seven as alternatives to Lapisluxury Blue. The non-metallic finish Pepper White and the variants Midnight Black metallic and British Racing Green metallic are three of the classic options within the MINI color range in which the characteristic interplay of lines and surfaces on the exterior is given stylish yet discreet emphasis. This also brings out the athletic stature of both the new MINI Hardtop 2 Door and 4 Door models. It is especially defined by the powerfully arched bonnet and the large air inlets in the front apron, the dynamic wedge shape of the side window graphic and a striking sill line that combines with the parallel character line to direct attention to the large wheel arches. The fact that the width of the rear increases towards the bottom likewise contributes to the image of a body sitting powerfully on top of wheels.

Regardless of the selected body color, the roof and exterior mirror caps of the new MINI Seven are finished in Melting Silver. This contrasting color available exclusively for the design model underscores the horizontal body structuring typical of MINI, taking in the corpus, glass sections of the passenger cell and roof. The exclusive bonnet stripes of the new MINI Seven are designed to harmonize with the coloring of the roof and exterior mirror caps. The bonnet stripes, also in Melting Silver, each feature a surround in the color Malt Brown on the outside.

The 17-inch light alloy wheels of the new MINI Seven were likewise created especially for the design model. With the clear structure of their spokes and two-color finish, the wheels in MINI Seven Spoke two-tone design convey a solid, high-end impression. 18-inch light-alloy wheels are optionally available for the new MINI Seven in MINI Yours Vanity Spoke two-tone. Both variants of the light alloy wheels perfectly match the exclusive exterior features of the MINI Seven with their burnished surfaces and the MINI Yours paint finish Spectra Grey.

Another distinctive accentuation is added by the surrounds of the side indicators on the front wheel arches, known as side scuttles. These bear the logo of the design model which is made up of the wordmark “Seven” and the number seven. The MINI Seven logo is also to be found on the model-specific door sill finishers on the driver and front passenger side.

High-end and harmoniously designed ambience on the inside.

The interior design created for the new MINI generation is defined by three-dimensionally molded surfaces, high-quality color and material combinations and a modern display and operating concept. A new interpretation of classic styling is reflected in the horizontal structure of the cockpit and the circular or elliptically shaped contours of key features such as the air vents, instruments and door trim. The central instrument – another characteristic element – offers additional display content. Functionality and ergonomics are optimized by the new dashboard on the steering column and the newly positioned controls.

In the new MINI Seven, the mature character and premium ambience of the interior is highlighted by a harmoniously matched selection of colors and materials for the seats and interior surfaces. The standard trim includes sports seats in the exclusive fabric/leather Upholstery Diamond Malt Brown, which was created exclusively for this design model. The black leather of the seat and backrest surfaces is combined with fabric in the side sections. The latter have an oblique grey and black check pattern with a discreetly integrated pinstripe in Malt Brown and seams in the same color. The variants Cross Punch Carbon Black leather, Lounge Satellite Grey leather and MINI Yours Lounge Carbon Black leather are offered as alternatives.

Other features of the design model include the MINI Seven logo on the trim of the central instrument and interior surfaces in the color Piano Black high gloss. The MINI Yours interior styles Dark Cottonwood, Fibre Alloy and Off-White are optionally available. These options from the MINI Yours program lay the foundation for a particularly stylish and selective customization that underscores the car’s premium character as well as its British roots. In the MINI Yours interior styles, select materials are combined with a precise finish and high-end design. Another accentuation of stylish individuality derives from the Color Line applied to a range of elements from the outer air vents to the vertical surrounds of the controls below the central instrument, also including the armrests in the door panels. In the new MINI Seven, the Color Line comes as standard in Malt Brown, and is optionally available in Carbon Black, a variant exclusively offered for the design model and perfectly harmonized with the other colors used for the interior of the MINI Seven.

Individual style in maximum variety: two body variants, four engine types.

The launch of the new MINI Hardtop 4 Door made driving fun in the original of the small car premium segment accessible to additional target groups. The individual style of the new design comes into its own in both the MINI Hardtop 2 Door and 4 Door models. What is more, the new MINI Seven is available in two engine variants for each body type. The latest engine generation with MINI TwinPower Turbo Technology, likewise newly developed transmissions and extensive MINIMALISM Technology help ensure all model variants achieve an exemplary balance between driving fun and fuel consumption.

The engine variants will include the 1.5 liter 3-cylinder engine with an output of 134 hp for the Cooper models and the particularly spirited 2.0-liter 4-cylinder engine with an output of 189 hp in the Cooper S models.

For all model variants of the new MINI Seven there is the optional alternative of a 6-speed Steptronic transmission instead of the standard 6-speed manual transmission. What is more, the Cooper S models can also be fitted with a 6-speed Steptronic sports transmission which offers even shorter shift times and includes not just a separate gear selector lever but also shift paddles at the steering wheel.

Unique in the segment: go-kart feeling combined with a full range of safety features and modern driver assistance systems.

Regardless of the engine type selected, high-quality suspension technology extensively refined and adapted for each specific model of the new MINI generation ensures that the power of the new MINI Seven is transformed into enthralling agile driving properties. The hallmark brand go-kart feeling derives from a single-joint spring strut axle at front, a multilink rear axle, electromechanical power steering and highly powerful and precisely controllable brakes – a combination that is unique in the small car segment. Dynamic Damper Control is available optionally and features electrically controlled dampers which can be adjusted via the MINI Driving Modes.

The standard DSC (Dynamic Stability Control) also includes DTC (Dynamic Traction Control) mode and Electronic Differential Lock Control (EDLC) – an electronic locking function for the front axle. The Cooper S models are also fitted with Performance Control, a system that counters any tendency to understeer prior to reaching the threshold level. The standard trim also includes tire pressure display for each individual wheel.

Exemplary vehicle occupant protection is ensured by the integrated MINI safety concept which includes not just a body with highly resilient bracket structures, optimized deformation zones and an extremely stable passenger cell but also front and side airbags, side curtain airbags, driver and front passenger knee airbags, 3-point automatic belts on all seats, belt tensioners and belt force limiters at the front and ISOFIX child seat mountings at the rear as standard.

The range of driver assistance systems developed for the new MINI generation includes the MINI Head-Up Display, Parking Assistant and rear view camera and also the Driving Assistant system including camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant, speed limit sign detection.

Individually tailored driving fun with high-end options and MINI Connected.

The premium character of the new MINI Seven can be further highlighted with other individual options. The highlights of the range of individually selectable optional equipment include the seat heating for driver and front passenger, the panorama glass roof, Comfort Access, the Harmon Kardon hi-fi speaker system, Park Distance Control, power-folding exterior mirrors and auto-dimming rearview and driver’s side mirrors.

The new MINI Seven special edition will come standard with the MINI Connected infotainment system including a 6.5-inch high-resolution screen or an optional larger 8.8-inch display with naviation. It offers extensive integration of smartphones in the car, allowing the use of internet-based services in the areas of infotainment, communication and driving experience by means of apps. The MINI Connected XL Journey Mate provides an innovative form of travel planning and support. Operation of all functions is intuitive and reflects hallmark brand style, using the MINI Controller in the center console and the color display up to 8.8 inches in size in the central instrument.

The new MINI Seven: following in the footsteps of its ancestors in elegant and distinctive style.

The new MINI Seven combines stylish individualism and progressive technology with an awareness of brand tradition and the British roots of the original in the premium segment of small cars. The design model follows in the footsteps of the classic Mini, its name echoing the very first appearance of its legendary ancestor more than five and half decades ago in two virtually identical model versions. This first classic Mini ever produced was an Austin Seven. It left the Longbridge plant in Birmingham, UK, on 4 April 1959. The only features distinguishing the Austin Seven from its twin, the Morris Mini Minor, were the radiator grille complete with brand logo, the hub caps and the body paint finish. Tartan Red, Speedwell Blue and Farina Grey were the names of the colors in which the Austin Seven was available.

The entire production of the classic MINI was moved to the Austin Seven’s place of origin in 1969. It was at this point that Mini became the standardized brand name for the small car, which by then had gained worldwide popularity. It was not until 31 years later on 4 October 2000 that the last of almost 5.4 million classic Mini came off the production line – also in Longbridge. Belonging to the BMW Group by this time, the brand had launched a special model of the successful small car a short time previously. Its name: Mini Seven.

The memory of the first of all classic Mini models was kept alive after the relaunch of the brand in 2001, too. Another edition model bearing the tradition-steeped name was premiered in 2005. The MINI Seven introduced on this occasion was available in three engine variants and featured such elements as newly designed light alloy wheels, white direction indicators and high-end comfort fittings complete with a lighting and storage package as well as exclusive design features for the exterior and interior. Another parallel with the current design model: the MINI Seven of the year 2005 was the first model variant of its generation to feature a roof in the contrasting color of silver.

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15 Years of MINI Production at Plant Oxford

15 Years of MINI Production at Plant Oxford

From BMW Group PressClub UK:

Plant Oxford today celebrates 15 years since the first new MINIs rolled off the production line on 26 April, 2001.

The BMW Group, which is marking its centenary year in 2016, acquired the plant in 1994 and relaunched the brand in 2001 with the debut of the new MINI Hatch.

Since then more than 2.5 million MINIs have been produced in Oxford, with the three million milestone expected to be hit later this year. 80 per cent of the cars made here are exported to more than 110 countries around the world.

The 2001 MINI launch was the reinvention of a British motoring icon, which generated headlines around the world. As well as making the news, the car was subsequently recognised with several industry awards after it went on sale. This included being voted ‘Car of the Year’ in 2001 by leading UK weekly car magazine, Auto Express. Impressed by the car’s driving abilities, quality levels and safety features, the magazine praised the fact that the classic Mini’s DNA was “unmistakable” in the new car.

Sales of MINI, both in the UK and internationally, have gone from strength to strength over the last 15 years. In its first year nearly 40,000 MINIs were sold worldwide. By 2015 this number had risen to nearly 340,000, with more than 63,000 sold to customers in the UK – the highest since the brand’s relaunch.

Frank Bachmann, Managing Director of MINI Plant Oxford, said: “MINI is an iconic British brand that has made a remarkable journey over the past 15 years. In that time we’ve more than doubled our capacity and gone from producing just one model to an entire range of MINIs that have proved hugely popular with customers around the world. Making 1,000 high-quality cars to individual order each day is a huge challenge but we succeed in doing so because of the passion and expertise of our workforce. Today, we celebrate what’s been achieved so far and look forward to an even brighter future here in Oxford – the heart of MINI production.”

The plant’s automotive history dates back to 1913 when the great designer, entrepreneur and philanthropist William Morris (later Lord Nuffield), produced its first car, a “Bullnose” Morris, near today’s present state-of-the-art MINI production facility. The classic Mini was produced at Oxford from 1959 until 1968 with a peak output of 94,889 cars during 1966/67.

Today, more than 4,500 people are employed at the site in Cowley, which manufactures around 1,000 cars a day, including three and five door MINIs, the MINI Clubman and its first all-wheel drive All4 model – and the high-performance MINI John Cooper Works.

Three UK plants have had a part to play in MINI production – Hams Hall near Birmingham makes engines, Swindon produces body pressings and sub-assemblies for MINI, and this all comes together at Oxford with body shell production, paint and final assembly. Together these plants have helped to generate and sustain employment for thousands of people directly and indirectly though the wider supply chain and retailers.

Between 2012 and 2015 BMW Group invested £750 million at the plants, taking investment in UK production to £1.75 billion since 2000. At Oxford this has included a state-of-the-art paintshop, a high-technology body building facility, a new final assembly area, a new logistics centre, Quality and Engineering Centre and the MINIcademy, where the plant’s apprentices are trained.

Joining Technician Chris Wherritt is one of 22 current plant associates who began their careers as apprentices in 2001.

Chris said: “Starting my apprenticeship straight from school was exciting and nerve-wracking at the same time. After all, 2001 was a big year for the plant — I knew it would be a big change but I wasn’t aware at the time just how successful the new MINI was going to be. I already had a position secured for after my apprenticeship when the 2001 MINI rolled off the production line, and the launch was all over the news — that’s when I knew both the MINI and I had a bright future ahead of us.”

Helen Evans, currently in her first year as an engineering apprentice, said: “I’ve always been fascinated by cars and so seeing MINI’s transformation while still paying homage to the original has been really interesting. It’s been a great experience working at the plant so far and I’m really excited to see how my career with MINI will evolve in the future.”

The first MINIs – which were registered with ‘Y’ prefixed number plates – are now considered by many enthusiasts and fans of the brand to be modern classics.

MINI enthusiast Tanya Field, whose husband Jason works at the plant in IT, is working to set up a new club – Y REGister – to bring together owners of MINIs made in Oxford in 2001.

Tanya said: “Today is a wonderful milestone for MINI Plant Oxford. The first MINIs are 15 years old and are now becoming modern classics and are increasingly collectable. The creation of the Y REGister shows the growing interest in these MINIs and the heritage of the modern MINI.  As someone who’s passionate about the plant’s heritage, this is something that’s really important to me.”

Editor’s notes

  • MINI is the only car in the segment that offers Head Up Display, which projects important information into the driver’s line of vision, thus eliminating the need to take their eyes off the road.
  • The John Cooper Works Hatch has the best power to weight ratio in the segment as well as the highest top speed and the best acceleration of a non 4-wheel drive car in the segment.
  • MINI Cooper D is the fastest accelerating car to be sub 100kg / km in the segment.
  • MINI Touch Controller enables users to draw in postcodes using their fingertips.

 


Thomas Felbermair named new Vice President, MINI Region Americas

Thomas Felbermair

Thomas Felbermair

David Duncan

David Duncan

BMW Group just announced that Thomas Felbermair, VP MINI Europe, will take over the role of Vice President, MINI Region Americas currently held by David Duncan.  Duncan will move on to BMW Group.

From BMW Group PressClub USA:

Woodcliff Lake, NJ – April 14, 2016… BMW of North America, LLC (BMW NA) today announced new appointments within its senior management team. David Duncan will transition to a BMW Group position as the Head of Corporate and Special Sales for the company while Thomas Felbermair will join as Vice President, MINI Region Americas, Duncan’s former role. These appointments take effect May 1, 2016.

In his new role as Department Head, Corporate and Special Sales, Duncan will lead the team responsible for European Delivery, Corporate Fleet Sales, Executive Allowance Sales and Daily Rental Account Sales. The position is a BMW Group function supporting multiple brands within the company portfolio including BMW, MINI and BMW Motorcyles. He will collaborate closely with the sales department, regional offices, field teams, and the dealers to continue volume development of corporate and special sales accounts.

An 18-year employee of the BMW Group, Duncan has extensive business experience in various leadership positions within the organization. He joined the company as an area manager for BMW Motorcycles on the West Coast in 1998. Three years later he moved over to the MINI brand where he established the original U.S. dealer network prior to the 2002 re-launch of the brand in the market. Duncan then transferred over to the BMW brand in 2004 as Center Development Manager in the eastern region before being promoted to Regional Sales and Marketing Manager in 2006. He rejoined MINI in 2009 first as Department Manager of Product Strategy, later assuming responsibility for MINI Sales and Aftersales in 2010, and finally leading the MINI organization since 2014.

Thomas Felbermair replaces Duncan as the Vice President, MINI Region Americas. Felbermair will focus on driving sales, service, customer and dealer satisfaction, overseeing the business operations for the brand in the Americas region. He most recently held a similar postion in Germany as Vice President for MINI in the European region.

Felbermair’s automotive career spans more than two decades across multiple aspects of the business from sales and product launches to sports marketing and sponsorships. While much of his background is rooted in sales, Felbermair spent a significant portion of his years in the industry supporting the Porsche Michelin Supercup. He began his career at Audi and then transited to Porsche where he focused on Formula 1 motorsports events, marketing, dealer development and product management. Felbermair later returned to Audi to become the Head of Sales for the brand in Germany where he increased market share to a record 8.6%.  He then moved over to Lamborghini to take on the challenge of running their sales and marketing division before joining the MINI brand in 2015.

“Our business is all about our customers and improving their experience through all aspects of the customer journey,” said Ludwig Willisch, President and CEO, BMW of North America. “These changes will strengthen our business and I congratulate David Duncan on his new role in the burgeoning area of corporate and special sales and we welcome Thomas Felbermair as the new leader of MINI. I know they both will do well.”


worldwide MINI sales for February 2016

MINI Cooper S Clubman in Pure Burgundy

Global MINI sales are up slightly for the month and up 4.1% for the year.

From BMW Group PressClub Global:

MINI sales increased 4.1% in the first two months of the year, with a total of 39,237 vehicles delivered to customers. One significant growth driver was the MINI 5 door: with a total of 11,606 units sold, sales are up 29.5% compared with the same period last year. So far this year, the recently launched MINI Clubman has been delivered to a total of 5,603 customers around the world.

February 2016 February 2015 change year-to-date 2016 year-to-date 2015 change
20,370 20,303 0.3% 39,237 37,678 4.1%

See all MINI sales worldwide by month.


Press Kit: the New MINI Convertible (2016)

The New MINI Convertible

Follow the original Press Kit: The New MINI Convertible and Press Kit: The New MINI John Cooper Works Convertible, MINI has released another press kit for the forthcoming third-generation MINI Convertible.

From BMW Group PressClub Global:

New edition of the first and still the only premium convertible in the small car segment; change of generation in the model range of the tradition-steeped British brand is continued with the new MINI Convertible; open-top driving fun on four seats combined with optimised qualities in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship.

Unmistakable exterior design; precise balance between top-class elegance and sporty flair; characteristic proportions with powerfully sculpted surfaces and a dynamically elongated silhouette; up-to-date interpretation of classic MINI design features: circular headlamps and rear lights with chrome surrounds, hexagonal radiator grille, black peripheral body surround, side turn indicator elements; large selection of body finishes including the variant Caribbean Aqua metallic presented here for the first time.

High-quality textile soft top with fully automatic opening and closing mechanism as well as sliding roof function; new drive, fully electric and therefore very quiet for the first time; also available as MINI Yours soft top with unique woven Union Jack graphic; opening and closing of the soft top and side windows in 18 seconds, also possible during travel at speeds of up to 30km/h; invisibly integrated rollover protection which extends automatically when required as a convertible-specific component of the integrated MINI safety concept.

Increased dimensions of the new MINI Convertible as compared to predecessor model by 98millimetres in length, 44 millimetres in width and 1 millimetre in height; longer wheelbase (+ 28 millimetres); larger track width (+ 42 millimetres at the front, + 34 millimetres at the rear); optimised space comfort on all four seats; new front seats with larger adjustment range; more comfortable entry and longer seat surface for rear passengers; also more clearly emphasised single-seat character with optimised lateral support at the rear; luggage volume expanded by approx. 25 per cent to 215 litres with closed top and 160 litres with open top; standard trim includes rear backrest with split fold, enlarged through-loading facility and Easy Load function.

Characteristic interior design with horizontally structured cockpit, circular or elliptical contours for displays, air vents and door trim elements as well as high-quality colour and material combinations; display and operating concept including instrument panel on the steering column, central instrument with new functions, optional LED lighting display and red start/stop button at the centre of the toggle switch bar in the lower section of the centre console.

Market launch of the new MINI Convertible with five engine variants (combined fuel consumption; 6.0– 8 l/100 km; combined CO2emissions: 139 – 100 g/km); new engine generation with MINI TwinPower Turbo Technology; 3-cylinder petrol engines with 75 kW/102 hp in the MINI One Convertible and 100 kW/136 hp in the MINI Cooper Convertible, 4-cylinder petrol engine with 141 kW/192 hp in the MINI Cooper S Convertible, 3-cylinder diesel engine with 85 kW/116 hp in the MINI Cooper D Convertible, 4-cylinder diesel engine with 125 kW/170 hp in the MINI Cooper SD Convertible.

At the same time this is also the starting signal for the new MINI John Cooper Works Convertible; top athlete in the segment of open-top small cars with thrilling performance qualities and extrovert charisma; distinctive drive and suspension technology developed based on well-established motor racing expertise and body design for optimised cooling air intake and aerodynamic values; the most powerful engine in the MINI portfolio with four cylinders and a capacity of 2.0 litres, a peak output of 170kW/231 hp and a maximum torque of 320 Newton metres; acceleration from zero to 100 km/h in 6.6 seconds (6.5 seconds with Steptronic transmission) and from 80 to 120 km/h in 6.1 seconds; combined fuel consumption: 6.5 l/100 km (5.9 l/100 km), combined CO2 emissions: 152 g/km (138 g/km).

Power transmission to the front wheels; 6-speed transmission as standard; 6-speed Steptronic transmission as standard in the MINI CooperSD Convertible and as an option for all other engine variants except for the MINI One Convertible; 6-speed Steptronic sports transmission with shift paddles at the steering wheel available as additional option for the MINI Cooper S Convertible and MINI Cooper SD Convertible and as a sole option for the MINI John Cooper Works Convertible; extensive range of MINIMALISM technology as standard; optional MINI Driving Modes including GREEN mode for a pronounced sporty style or efficiency-optimised driving (as standard in the MINI John Cooper Works Convertible).

Typical MINI go-kart feeling due to suspension technology with model-specific set-up combined with wide track and long wheelbase; single-joint strut front axle and multilink rear axle with increased stiffness and reduced weight; speed-related Servotronic steering support and Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC) as standard; MINICooper S Convertible and MINI Cooper SD Convertible additionally with Performance Control; optionally available: Dynamic Damper Control, sports suspension; equipped as standard with 15-inch steel wheels (MINI One Convertible) or 15-inch light alloy wheels (MINI Cooper Convertible, MINI Cooper D Convertible) and 16-inch light alloy wheels (MINI Cooper S Convertible, MINI Cooper SD Convertible); light alloy wheels up to 18 inches as an option.

New MINIJohn Cooper Works Convertible with its own suspension technology harmonised perfectly with the vehicle concept and engine performance characteristics; Brembo sports brake system, 17-inch John Cooper Works light alloy wheels Track Spoke silver, Servotronic and Dynamic Stability Control (DSC) including EDLC and Performance Control as standard.

Highly rigid body structure with model-specific bracing elements for an agile driving response with maximum occupant protection; complete set of standard safety features with front airbags, head-thorax airbags integrated in the backrests, 3-point automatic belts on all seats, ISOFIX child seat mountings for the passenger seat and at the rear, tyre pressure display and partially active engine compartment lid for optimum pedestrian protection; needs-based control of the restraint systems and rollover protection by means of centralised safety electronics.

High-quality standard features including automatic soft top activation, central locking, Radio MINI Boost with USB and AUX-IN socket, Park Distance Control and air conditioning; customisation with a large selection of exterior mirror graphics, bonnet stripes, seat upholsteries, interior surfaces and Colour Lines as well as MINI Yours and John Cooper Works features.

Innovative features available for the MINI Convertible for the first time: LED headlamps with LED daytime driving light and LED rear lights; adaptive light distribution and LED turning light; LED fog lamp; lighting package with LED interior and ambient lighting; MINI Head-Up Display, Parking Assistant, Driving Assistant with camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant and road sign detection; rear view camera; Intelligent Emergency Call.

New MINI John Cooper Works Convertible with model-specific design and equipment features, especially large cooling air inlets in the front apron; distinctively designed side sills and rear apron; radiator grille, side scuttles and tailgate with John Cooper Works logo; LED headlamps and sports exhaust system with highly emotional sound delivery as standard; body finish optionally available in the variant Rebel Green, reserved exclusively for John Cooper Works models; standard interior fittings including John Cooper Works sports seats in Dinamica/fabric Carbon Black finish with integrated headrests, John Cooper Works door sill cover strips, John Cooper Works leather steering wheel with multifunction buttons, John Cooper Works gear or selector lever; cockpit displays and central instrument surround in model-specific design, pedals and driver footrest in stainless steel; optional MINI Head-Up-Display with display content specific to John Cooper Works.

Additional options to enhance driving fun, comfort and individual style include 2-zone automatic air conditioning with convertible mode, seat heating, Comfort Access, Always Open Timer with new display content, new wind deflector with reduced weight and simplified mounting, rain sensor with automatic driving lights control, MINI Excitement Package including MINI logo projection from the exterior mirror onto the area in front of the door on the driver’s side, heatable windscreen, heatable and folding exterior mirrors, interior and exterior mirrors with automatic dip function, Radio MINI Visual Boost, MINI navigation system and Wired equipment package including navigation system Professional with MINI Touch Controller and Bluetooth mobile phone preparation.

Complete MINI Connected in-car infotainment program; constantly updated selection of apps for integration in the car via smartphone; exclusive MINI functions such as MINI Streetwise, online search, Sports Instruments and Force Meter; MINI Connected XL Journey Mate with real time traffic radar and rain warning function; online-based services for the use of social networks as well as entertainment offers such as Spotify, AUPEO!, Stitcher, Deezer, Audible, Napster/Rhapsody, TuneIn and GoPro.

Engine variants:
MINI Cooper S Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 998 cc, output: 141 kW/192 hp at 5 000 – 6 500 rpm, max. torque: 280 Nm at 1 250 – 4 000 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 7.2 seconds (automatic: 7.1 seconds),
top speed: 230 km/h (228 km/h),
average fuel consumption*: 6.1 – 0 litres (5.8 – 5.6 litres)/100 kilometres,
CO2 emissions*: 142 – 139 g/km (134 – 131 g/km), exhaust emission standard: EU6.

MINI Cooper Convertible: 3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 499 cc, output: 100 kW/136 hp at 4 400 rpm,
max. torque: 220 Nm at 1 250 rpm (230 Nm with overboost),
acceleration (0–100 km/h): 8.8 seconds (automatic: 8.7 seconds),
top speed: 208 km/h (206 km/h),
average fuel consumption*: 5.1 – 4.9 litres (5.3 – 5.1 litres)/100 kilometres,
CO2 emissions*: 118 – 114 g/km (123 – 119 g/km), exhaust emission standard: EU6.

MINI One Convertible: 3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, variable camshaft control),
capacity: 1 198 cc, output: 75 kW/102 hp at 4 000 – 6 000 rpm, max. torque: 180 Nm at 1 400 – 3 900 rpm,
acceleration (0–100 km/h): 10.6 seconds,
top speed: 190 km/h,
average fuel consumption*: 5.2 – 5.0 litres/100 kilometres,
CO2 emissions*: 120 – 116 g/km, exhaust emission standard: EU6.

MINI Cooper SD Convertible: 4-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 995 cc, output: 125 kW/170 hp at 4 000 rpm,
max. torque: 360 Nm at 1 500 – 2 750 rpm,
acceleration (0–100 km/h): 7.7 seconds,
top speed: 218 km/h,
average fuel consumption*: 4.4 – 4.3 litres/100 kilometres,
CO2 emissions*: 116 – 113 g/km, exhaust emission standard: EU6.

MINI Cooper D Convertible: 3-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 496 cc, output: 85 kW/116 hp at 4 000 rpm,
max. torque: 270 Nm at 1 750 – 2 250 rpm,
acceleration (0–100 km/h): 9.9 seconds (automatic: 9.9 seconds),
top speed: 195 km/h (195 km/h),
average fuel consumption*: 4.0 – 3.8 litres (4.1 – 3.9 litres)/100 kilometres,
CO2 emissions*: 105 – 100 g/km (109 – 104 g/km), exhaust emission standard: EU6.

MINI John Cooper Works Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 998 cc, output: 170 kW/231 hp at 5 200 – 6 000 rpm, max. torque: 320 Nm at 1 250 – 4 800 rpm,
acceleration (0–100 km/h): 6.6 seconds (automatic: 6.5 seconds),
top speed: 242 km/h (240 km/h),
average fuel consumption*: 6.5 (5.9 litres)/100 kilometres,
CO2 emissions*: 152 g/km (138 g/km), exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

Exterior dimensions:
Length: 3 821 millimetres
(MINI Cooper S Convertible, MINI Cooper SD Convertible: 3 850 millimetres, MINI John Cooper Works Convertible: 3 874 millimetres)
Width: 1 727 millimetres
Height: 1 415 millimetres
Wheelbase: 2 495 millimetres

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worldwide MINI sales for January 2016

 

2015 MINI Lineup

MINI starts 2016 strong with its best January sales ever.

From BMW Group PressClub Global:

Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s main growth drivers, with sales of that model increasing 49.2% (5,783). The new MINI Clubman’s strong start continued into January with a total of 2,300 units delivered worldwide.

January 2016 January 2015 change year-to-date 2016 year-to-date 2015 change
18,867 17,373 8.6% 18,867 17,373 8.6%

See all MINI sales worldwide by month.


The MINI “Defy Labels” Ad Campaign

MINI Defy Labels Campaign

MINI officially announced their Super Bowl ad which has already been given a sneak peek online.

An interesting note: there are actually two slightly different versions of the ad.  In version 1, Harvey Keitel says, “This car doesn’t care what you call it.”  In version 2, which MINI USA posted to Twitter, Keitel says, “This is a car that doesn’t give a damn what you call it.”

Version 1:

Version 2:

MINI USA also released a behind-the-scenes video.

From BMW Group PressClub Global:

Woodcliff Lake, NJ. As more than 100 million viewers around the world prepare to tune into the Super Bowl on February 7, MINI is unveiling its star-studded 30-second spot, set to air in the third quarter of the year’s biggest night in television advertising. The ad is already available on the campaign’s microsite at MINIUSA.com/defylabels.

The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn’t care what you call it. “Defy Labels,” has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves.

“Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It’s small. It’s cute,” said Tom Noble, department head, MINI Brand Communications, MINI USA. “This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation.”

The brand worked with an ensemble cast of athletes and celebrities to help start that conversation. Staying true to the nature of the campaign, MINI wanted to include personalities that had a relationship to the brand and could also speak authentically about the topic of overcoming labels. The spot includes tennis player Serena Williams, soccer player Abby Wambach, rapper T-Pain, baseball player Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel. Each also filmed a series of long-form interviews sharing their own perspectives about labels that are available on the campaign microsite at MINIUSA.com/defylabels.

In addition to the celebrities and athletes listed above, the “Defy Labels” advertisement will feature non-celebrity MINI owners and members of the MINI John Cooper Works racing team, who also choose to be a bit different and break convention.

“This powerful concept leverages the brand’s new sophisticated positioning, with a little bit of the MINI attitude that’s always been there,” said John Butler, chief creative officer, BSSP. “It goes beyond a typical celebrity endorsement. This creative is all about not letting others define you, or for that matter, what you choose to drive. It’s about never giving others that power over you.”