MINI print ads and inserts 2006-2008

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LET'S VISIT THE FIVE WONDERS OF THE MODERN WORLD.

Let's take a left to Wright. Let's see sculpture growing in the desert. Let's stop at the town where Mother Nature lives. Let's visit a little house that made a big impact. Let's cross a bridge that thinks it's a clock. Let's make a beeline to simple lines. Let's get moved by a movement. LET'S MOTOR.®

Related website: dwellmag.com/MINI.

• Dwell. May 2006. (pages 48 & 49)

ONE SIZE FITS ALL.

Flip-page ad which shows a pickup truck not able to fit into a small parking space followed by a Chili Red and White MINI which can fit.

• Dwell. May 2006. (pages 51-89)

LET'S HANG WITH OUR LITTLE BUDDY.

Let's pick truth or daredevil. Let's hide and go seek in a parking garage. Let's horse around with horsepower. Let's have good times and make good time. Let's be fast friends. LET'S MOTOR.®

Two-column ad featuring a Liquid Yellow and White MINI Cooper.

• Dwell. May 2006. (pages 232 & 233)

LET'S TAKE THE CHECKERED FLAG HOME. AGAIN.
Voted "Most Appealing Compact Car" for the 4th year in a row. –J.D. Power and Associates

Small ad in the "Modern Market" section.

• Dwell. May 2006. (page 235)

LET'S TAKE A MODERN ROAD TRIP.
Let's visit California's other beautiful bridge. Let's hit green lights in Redding. Let's stretch our legs and stretch convention. Let's drop architects' names from 20 feet up. Let's collect a postmark from a landmark. LET'S MOTOR.®

Contains The Sundial Bridge postcard (1 in a series of 5 postcards).

• Dwell. June 2006. (between pages 144 & 145)

LET'S TAKE AN EXIT TO MODERN.
Let's put the pedal to the minimal. Let's approach the speed of light. Let's travel to the future. Let's take a walk through an architect's dream. Let's send ourselves a souvenir from the next century. LET'S MOTOR.®

Contains the Arcosanti postcard (2 in a series of 5 postcards).

• Dwell. July/August 2006. (between pages 116 & 117)

LET'S SEE IF MODERNISM IS BIG IN TEXAS. Let's hit our brake lights at the Marfa Lights. Let's dodge tumbleweeds like traffic cones. Let's stay in a boomtown of the art world. Let's scope some sculptures. Let's mail a memento of the modern. LET'S MOTOR.®

Contains the Marfa postcard (3 in a series of 5 postcards).

• Dwell. September 2006. (between pages 120 & 121)

LET'S HEAD TO THE HIGH MODERN.
Let's do a 180 on convention. Let's break the gravitational pull of the everyday. Let's make a hard left away from ordinary. Let's learn why Chi-town is anything but shy. Let's drop a note postmarked, "the future." LET'S MOTOR.®

Contains The Farnsworth House postcard (4 in a series of 5 postcards).

• Dwell. October 2006. (between pages 120 & 121)

LET'S SCALE A MODERN MOUNTAIN.
Let's hug hairpin turns. Let's downshift uphill. Let's see a pinnacle of design through the windshield of a design pinnacle. Let's tour a landmark that is part of the land. Let's send someone a note from the house that Frank built. LET'S MOTOR.®

Contains the Fallingwater postcard (5 in a series of 5 postcards).

• Dwell. November 2006. (between pages 148 & 149)

LOWER DRAG COEFFICIENT. HIGHER DROOL FACTOR.

The MINI Aero Kit. Just one of the many mouth-watering MINI Motoring Accessories designed with you-ificationnin mind. Hightail it to your local MINI dealer or find one near you at WWW.MINIUSA.COMin mind. Hightail it to your local MINI dealer or find one near you at WWW.MINIUSA.COM

MINI Aero Kit ad featuring a Hyper Blue MINI Cooper S.

• MC². Issue No. 2. Spring, 2006. (page 6)

MOTORING HEARTS

12-page stapled booklet including a coinholder cover for the cupholder.

• Esquire. Vol. 145, No. 5. May 2006.
• Men's Journal. May 2006. (between pages 140 & 141)
• Road & Track.
• Stuff. May 2006.

LET'S MAKE ROOM FOR MOTHER NATURE.

MINI ad containing a donated The Nature Conservancy ad.

• The New Yorker. May 2006.
• Rolling Stone. May 18-June 1, 2006. (page 43)

[MINI Margin Cartoons]

Small MINI cartoons by Sergio Aragones in the margins of the pages.

• Grassroots Motorsports. June 2006. (pages 59, 63, 79, 97, 123, 125, 131, 147)

OPEC SCHMOPEC.

Full-page ad featuring a Chili Red MINI Cooper S.

• Animal. Issue 7. 2006. (back cover)
• ESPN The Magazine. June 5, 2006. (page 7)
• Maxim. June 2006.

THE GAS CAP IS ON THE LEFT. NO, RIGHT. WAIT, LEFT. RIGHT?

Full-page ad featuring a Pure Silver MINI Cooper.

• Automobile. July 2006. (back cover)
• Men's Health. June 2006. (page 69)

WHAT DO PEOPLE THINK, GAS GROWS ON TREES OR SOMETHING?

Full-page ad featuring a Hyper Blue MINI Cooper S Convertible.

• MC². Issue No. 3. Summer, 2006. (page 8)
• Wired. Vol. 14, No. 6. June 2006. (page 82)

LET'S ASSESS THE EFFICACY OF ROUTE-BASED MNEMONIC DEVICES.

Here at the MINI MotoringGear Bureau of Motoring Standards & Whatnot, we know life doesn't happen in a petri dish. Therefore, we test all MotoringGear items in the field to ensure they meet the stringent requirements of a motoring existence. To see how the new MINI Explorer Kit fared, ask your MINI dealer for a copy of the 2006 Spring/Summer MINI MotoringGear Catalog or visit MOTORINGGEAR.COM/TEST_C_01.

• MC². Issue No. 3. Summer, 2006. (page 99)

WE MADE IT ONE OF A KIND. BUT ONLY YOU CAN MAKE IT YOU-NIQUE.

Your MINI is like a snowflake. A four-wheeled, can't-wipe-the-smile-off-your-face snowflake designed to be you-ified through the inimitable power of MINI Motoring Accessories. Hightail it to your local MINI dealer or find one near you at WWW.MINIUSA.COM

• MC². Issue No. 3. Summer, 2006. (back cover)

LET'S LET THE ROAD RISE UP TO MEET US.

This summer, MINI owners from all over the country are embarking on an epic road trip across America. Nineteen states. Four thousand miles. And exclusive events along the way. Do it all or just a section. Check out when we're coming through your neck of the woods and be sure to mark your calendar. LET'S MOTOR.®

MINI ad with map and dates for MINI TAKES THE STATES. Includes the website MINITAKESTHESTATES.COM.

• Automobile. August 2006. (page 11)
• MC². Issue No. 4. September-October, 2006. (page 8)
• Rolling Stone. July 13-27, 2006. (page 21)

A HUNDRED MILES A DAY KEEPS THE DOCTOR AWAY.

When you feel like life's going nowhere, go somewhere. Join MINI owners from around the country on an epic road trip across America. It's called MINI Takes the States. Don't worry about taking time off. Who needs vacation days when you've got sick days? LET'S MOTOR.®

Contains a MINI QUARANTINE KIT in a clear wrapper.

• ESPN The Magazine. July 31, 2006. (between pages 50 & 51)
• Wired.

FORTY YEARS OF RACING HERITAGE. ALL FOR A REASON.

Introducing the 214-horsepower MINI Cooper S with John Cooper GP Kit. Radical measures have been taken to make it the most exhilarating MINI ever, from reducing weight by taking out the backseat to installing aluminum rear-control arms and a drag-reducing, rear-wing spoiler. Only 415 will be released in the U.S. They're in limited supply and going quite fast. LET'S MOTOR.®

• AutoWeek. August 7, 2006. (page 24)

LET'S GAUGE THE IMPACT OF SIZE DIFFERENTIAL ON MOTORING APTITUDE.

Here at the MINI MotoringGear Bureau of Motoring Standards & Whatnot, we know life doesn't happen in a Petri dish. Therefore, we test all MotoringGear items in the field to ensure they meet the stringent requirements of a motoring existence. To see how the Remote Control MINI fared, ask your MINI dealer for a copy of the 2006 Spring/Summer MINI MotoringGear Catalog or visit MOTORINGGEAR.COM/TEST_D_01.

• MC². Issue No. 4. September-October, 2006. (page 99)
• MC². Issue No. 6. January-February, 2007. (back cover)

Take the fuzzy dice someplace else, pal.

Frankly, your MINI deserves better, And at John Cooper Works, we should know. We've been turning MINIs into winners on the racetrack and in the head-turning department since 1961. So if you're going for that "I-can-take-you-at-the-next-stoplight" look, may we suggest something more refined. Like bona fide, race-inspired accessories created specifically for your MINI in the John Cooper Works tradition. Ask your MINI dealer for a copy of the latest John Cooper Works catalog. And start making the kind of statement that doesn't hang from your rearview mirror.

• MC². Issue No. 4. September-October, 2006. (back cover)
• MC². Issue No. 6. January-February, 2007. (page 83)

LET'S LEAVE PLENTY OF ROOM FOR OTHERS. (Big Brothers Big Sisters)

Let's advertise for kids instead of to kids. Let's impart some street smarts. Let's bond with each other and to the asphalt. Let's be role models in our favorite models. LET'S MOTOR.®

MINI ad containing a donated Big Brothers Big Sisters ad.

• Men's Health. September 2006. (page 69)

LET'S LEAVE PLENTY OF ROOM FOR OTHERS. (Habitat for Humanity)

Let's give up some space for those who provide it. Let's customize homes like we do our vehicles. Let's drive nails at top speed. Let's join the ultimate rally against homelessness. LET'S MOTOR.®

MINI ad containing a donated Habitat for Humanity ad (version 1).

• ESPN The Magazine. September 11, 2006. (page 213)

LET'S LEAVE PLENTY OF ROOM FOR OTHERS. (Habitat for Humanity)

Let's give up some space for those who provide it. Let's rally around those in need. Let's drive nails at top speed. Let's build communities tighter than our turns. LET'S MOTOR.®

MINI ad containing a donated Habitat for Humanity ad (version 2).

• Dwell. December / January 2007. (page 211)
• Spin. November 2006. (page 7)

LET'S LEAVE PLENTY OF ROOM FOR OTHERS. (Meals on Wheels)

Let's give heaping helpings of space to a good cause. Let's save shotgun for the meat and potatoes. Let's leave stomachs every bit as full as our tanks. Let's red light hunger. LET'S MOTOR.®

MINI ad containing a donated Meals on Wheels ad.

• Business 2.0. December 2006. (page 46)
• Dwell. November 2006. (page 149)

ATTENTION MINI OWNERS: Useway ouryay agicmay indowway ecryptorday.

MINI ad containing a secret message decoded with the decryptor from the black box.

• Blender. August 2006.
• Business 2.0. August 2006.
• Maxim. August 2006.
• MC². Issue No. 4. September-October, 2006. (page 12)
• The New Yorker. July 17, 2006.
• Sports Illustrated. July 31, 2006.
• Swindle. August/September 2006.

MINI OWNERS: USE YOUR DECODER.

Non MINI owners: get your complimentary decoder with the purchase of any MINI. LET'S MOTOR.®

MINI ad containing a secret message decoded with the decoder from the black box.

• Business 2.0. October 2006.
• Car and Driver. October 2006. (page 21)
• Fast Company. October 2006. (page 10)
• MC². Issue No. 5. November-December, 2006. (page 8)
• The New Yorker. October 9, 2006. (page 25)
• Rolling Stone. October 5, 2006. (page 47)
• Spin. October 2006. (inside back cover)

TURN THE PAGE. NOTHING TO SEE HERE.

THIS ISN'T A SECRET AD THAT ONLY MINI OWNERS CAN READ.

MINI ad containing a secret message decoded with the glasses from the black box.

• ESPN The Magazine. December 4, 2006. (page 51)
• MC². Issue No. 6. January-February, 2007. (page 8)
• Men's Health. December 2006. (page 45)
• Rolling Stone. November 30, 2006.
• Swindle. December/January 2007.

A MINI GIFT TO BIG CARS:
EXTRA GAS MONEY.
Driving around town with extra trunk space? More like extra gold bullion! Ease pump pains by that unused area into prime real estate. Perfect for students or aspiring actors. You cruise easy street while your tenant sleeps, eats, or entertains that special lady friend (whoa there missy, no peeking). Sublease your way to affording a tank of gas, lickety-split. BIG CARS, WE FEEL YOUR PAIN.

MINI ad containing a simulated Xeroxed flyer.

• Automobile. November 2006. (page 55)
• Maxim. December 2006. (page 149)
• Rolling Stone. December 28, 2006-January 11, 2007. (page 39)
• Spin. December 2006. (page 43)

A MINI GIFT TO BIG CARS:
THE ANCIENT AND DEFINITELY REAL PARKING AMULET.
It's not easy squeezing a mastodon into a marmot hole. We small cars take for granted the joy of fitting into a city's nooks and crannies in time to catch the previews, or finding a seat in front of tall-hair guy. So we're giving big cars a handy tool for locating the parking oasis in a desert of red and yellow curbs. Because we also know what's it's like to be big—we overinflated out tires one day and nothing felt quite right. BIG CARS, WE FEEL YOUR PAIN.

MINI ad containing a punch-out amulet.

• FastCompany. December/January 2007. (between pages 32 & 33)
• Giant. December 06/January 07.
• Maxim. November 2006.
• The New Yorker. December 11, 2006. (between pages 16 & 17)
• Swindle. Icons Annual No. 1. 2006. (between pages 48 & 49)

LET'S STUDY THE IMPACT OF PHOTOGRAPHIC OPTICS ON MOTORER EMOTION.

Here at the MINI MotoringGear Bureau of Motoring Standards & Whatnot, we know life doesn't happen in a Petri dish. Therefore, we test all MotoringGear items in the field to ensure they meet the stringent requirements of a motoring existence. To see how the MINI motorpix Camera fared, ask your MINI dealer for a copy of the 2006 Fall/Winter MINI MotoringGear Catalog or visit MOTORINGGEAR.COM/TEST_J_01.

MINI MotoringGear ad featuring five models in MINI clothing.

• MC². Issue No. 5. November-December 2006. (page 99)

THERE'S NOTHING QUITE LIKE THAT "YOU" CAR SMELL.

Once you've caught the custom MINI scent, you go wherever it takes you. Good thing there's a multitude of MINI Motoring Accessories designed with you-ificationnin mind. Follow your nose to your local MINI dealer or sniff one out at WWW.MINIUSA.COMin mind. Follow your nose to your local MINI dealer or sniff one out at WWW.MINIUSA.COM

MINI Motoring Accessories ad featuring a Hyper Blue MINI Cooper S Convertible.

• MC². Issue No. 5. November-December 2006. (back cover)

IF THERE'S A LINE, WE'RE CROSSING IT.

Victory tastes extra special when it's topped off with a flag-to-flag win. For the second time straight, Pete Taylor and his MINI Cooper S creamed the competition and won the SCCA Showroom Stock C Championship. Let's give it up for Pete and Coop. And to all the other drivers, there's always a shot at second place next year.

MINI motoring across a checkered line running along the fold.

• AutoWeek. February 5, 2007. (pages 32 & 33). February 5, 2007. (pages 32 & 33)

ATTENTION MINI OWNERS:
USE YOUR DECODER GLASSES TO SEE AN EXCLUSIVE SNEAK PEEK OF THE SHOW THAT KICKS SOME ASPHALT.

Hammer and Coop preview message decoded with the glasses from the black box.

• ESPN The Magazine. February 12, 2007. (page 55)

ATTENTION MINI OWNERS:
USE YOUR DECODER GLASSES TO SEE AN EXCLUSIVE SNEAK PEEK OF THE SHOW THAT KICKS SOME ASPHALT.

Hammer and Coop preview message decoded with the glasses from the black box.

• AutoWeek. February 5, 2007. (page 11)
• The New Yorker. February 12, 2007. (page 13)

OBVIOUSLY, WE'VE GOT SOMETHING UP OUR SLEEVE.

No tricks here. Just all-new, authentic MINI MotoringGear born and bred in the inimitable MINI spirit. Take the Heartbeat Hoodie: a retina-pleasing pullover with a six-speed heartbeat graphic on the left sleeve and all the right touches. Like a kangaroo-style front pouch. Contrasting, red hood lining. And 100% cotton-powered warming action. We recommend you keep your finger on the pulse, because there's plenty more where this came from. See as it's MINI MotoringGear, that shouldn't be a surprise.: a retina-pleasing pullover with a six-speed heartbeat graphic on the left sleeve and all the right touches. Like a kangaroo-style front pouch. Contrasting, red hood lining. And 100% cotton-powered warming action. We recommend you keep your finger on the pulse, because there's plenty more where this came from. See as it's MINI MotoringGear, that shouldn't be a surprise.

MINI MotoringGear ad featuring the Heartbeat Hoodieesweatshirt.sweatshirt.

• MC². Issue No. 7. March-April 2007. (page 83)

YOU-IFICATION WITHOUT REPRESENTATION IS TYRANNY.

Strong words, perhaps. But the way we see it, having the freedom to personalize your MINI as you see fit is a motorer's inalienable right. Accordingly, we're proud to support the practice of you-ification with a fresh crop of genuine MINI Motoring Accessories designed for the all-new MINI Cooper and Cooper S. For more information about exercising your you-ification rights, consult your MINI dealer or find one near you at WWW.MINIUSA.COM.

MINI Motoring Accessories ad featuring a Union Jack external accessories.

• MC². Issue No. 7. March-April 2007. (back cover)

HAMMER & COOP [Movie Poster Ad]

Movie poster ad featuring Hammer and Coop.

• Anthem. No. 27. March/April 2007 (page 9)
• ESPN The Magazine. February 26, 2007. (back cover)
• MC². Issue No. 7. March-April 2007. (page 8)
• Men's Fitness. April 2007. (back cover)
• Men's Health. March 2007. (inside back cover)
• Men's Journal. May 2007. (page 223)

HAMMER & COOP [Fashion Spread]

Eight-page fashion spread ad featuring Hammer and Coop.

• Blender. March 2007. (pages 69-76)
• Stuff. March 2007. (pages 125-132)

REALLY HOT METAL MAGAZINE

HAMMER & COOP
TWO OF A KIND

Ten-page flip-cover magazine supplement ad featuring Hammer and Coop.

• Rolling Stone. March 22, 2007. (pages 97-107)

THE BUDDY SYSTEM

HAMMER & COOP

An evil scientist. Ninjas. Russian mobsters. Car chases. And bikini-clad women at a car wash. Enter the madcap lives of that most dashing and daring of duos—Hammer & Coop. By Kramer Drew

Three-page ad written as a magazine article on the stars of Hammer & Coop.

• Best Life. April 2007. (pages 54-56)
• Men's Health. April 2007 (pages 82-84)

BRAWN IS BACK.

Hammer is a lovable tough guy with looks that kill and a karate punch that isn't too shabby either. Coop is a more powerful 2007 MINI with ball bearings of steel. Together this unlikely duo is on the run, fighting for justice, looking for answers and reestablishing the belief in the power of a guy and a car. This is Hammer & Coop. This is the next classic car/buddy TV show. Get ready to kick some asphalt.

Autographed celebrity black and white glossy photo ad featuring Hammer and Coop.

• Automobile. April 2007. (between pages 48 & 49)
• Motor Trend. Vol. 59, No. 5. May 2007. (between pages 24 & 25)
• The New Yorker. April 9, 2007. (between pages 8 & 9)

HAMMER & COOP KNOW HOW TO LAY IT ALL ON THE LINE.

It's not hard when you've got a more powerful turbocharged engine under your bonnet, and the heart of a lion in your chest. Sure, they may take the occasional uncalculated risk—but only because they have the brawn to back it up. Just goes to show you there's nothing you can't do with a new MINI by your side. Probably wouldn't hurt to have one on your shirt, too.

Ad featuring a Hammer and Coop iron-on patch.

• MC². Issue No. 8. May-June 2007. (between pages 18 & 19)
• Outside. Vol. 32, No. 5. May 2007. (between pages 32 & 33)
• Road & Track. June 2007. (between pages 32 & 33)
• Rolling Stone. April 19, 2007. (between pages 26 & 27)

HAMMER & COOP THE BUDDY SYSTEM, TAKE II [Workout Poster]

Envious of Hammer's fabulous physique? Admire Coop's Bulging bonnet?

Buddy up and follow the workout routine of the actors from the hit show Hammer & Coop and you too will be potent enough to fend off the bad guys, and buff enough to attract the ladies.

Catch all of the explosive episodes at HammerandCoop.com.

Four-page fold-out workout poster.

• Men's Health. May 2007. (between pages 92 & 93)

REVd Magazine

Six-page flip-cover magazine supplement ad featuring Hammer and Coop.

• Car and Driver. June, 2007. (pages 205-back cover)

NATURALLY, YOU'RE GOING TO TAKE A SHINE TO IT.

In motoring circles, nothing puts a glint in your eye like making your MINI your own. And thanks to our factory-fresh selection of MINI Motoring Accessories designed for the all-new MINI Cooper and Cooper S, you-ifying in chrome and beyond remains a no-buts-about-it brilliant proposition. For expert advice on letting your "you" shine from boot to bonnet, see your MINI dealer or find one near you at WWW.MINIUSA.COM.

• MC². Issue No. 8. May-June 2007. (page 99)

WE'RE SURE CUCKOOS HAVE PLENTY OF OTHER MARKETABLE SKILLS.

At MINI, we have nothing against songbirds. In fact, we're quite fond of them. But in creating the MINI Cuckoo Clock, we had to do what we felt was best. And that meant replacing the conventional cuckoo with a 1:93 scale Chili Red MINI. Rather than simply chirping to mark time, this go-getter takes a full lap around the speedo-inspired clock face to the sweet sounds of the MINI horn and engine. So as you enjoy the MINI Cuckoo Clock, we also ask that you wish our winged friends best of luck in all their future endeavors. If references are needed, visit your MINI dealer or MOTORINGGEAR.COM.

• MC². Issue No. 8. May-June 2007. (back cover)

NOT EVERY GUY CAN KEEP IT OPEN.

Some guys just can't handle the exhilaration and unpredictable nature of Open Motoring. But if you think you're man enough to keep it open, go into your local dealership and prove it by taking a test drive.

• Playboy. June 2007. (page 2)

ALRIGHT FOLKS. LET'S TAKE THIS OUTSIDE.

Be it coffee, a meal or a few hours to play hooky, many things in the life of a motorer can be better appreciated alfresco. With that in mind, we created (from left to right) the MINI Picnic Backpack, Travel Blanket and Tumbler Pack – cleverly compact travel gear tailor made for getting out there. Wherever that happens to be. For the inside story, visit your MINI dealer or MOTORINGGEAR.COM.

MINI MotoringGear ad featuring picnic gear.

• MC². Issue No. 9. July-August 2007. (page 99)

THE NAME IS WORKS. JOHN COOPER WORKS.

We thought a proper introduction was in order. So without further ado, may we present John Cooper Works, JCW, for short. Performance specialists who have been turning MINIs into winners on racetracks and at curbsides for three generations. John Cooper Works offers an awe-inspiring array of bona fide, performance-minded MINI accessories designed to give voice to your MINI's inner speed demon: from light-alloy wheels on your axles to carbon fiber in your cockpit. To start getting more acquainted, request a copy of the latest John Cooper Works catalog from your MINI dealer today. We daresay the pleasure will be all yours.

• MC². Issue No. 9. July-August 2007. (back cover)

COLLECT THEM ALL. [Ad]

With four iconic models, there's a pretty good chance that you can find the MINI that's exactly right for you. But no matter which one you choose, you're guaranteed the classic MINI handling, superb gas mileage, Full maintenance for 3 years or 36,000 miles and more fun than you thought possible on the road. And if you can't make your mind up, take one of each. They're small Get one at MINIUSA.COM.

Printed ad of four MINI cards (no back).

• Car and Driver. September 2007. (page 23)
• ESPN The Magazine. July 30, 2007. (page 193)

COLLECT THEM ALL. [Insert]

With four iconic models, there's a pretty good chance that you can find the MINI that's exactly right for you. But no matter which one you choose, you're guaranteed the classic MINI handling, superb gas mileage, Full maintenance for 3 years or 36,000 miles and more fun than you thought possible on the road. And if you can't make your mind up, take one of each. They're small Get one at MINIUSA.COM.

Insert on thicker paper with four MINI cards to punch out.

• Automobile. September 2007. (between pages 24 & 25)
• The New Yorker. September 3 & 10, 2007. (between pages 28 & 29)
• Road & Track. September 2007. (between pages 104 & 105)

YOU KNOW IT'S FUN IF THERE'S A WAIVER.

MOTOR-TOBER IS COMING to your local MINI dealership. For 31 days, MINI will be celebrating the October test drive event featuring feats of speed, challenges and motoring merriment.

Before you strap into a MINI for your own adrenaline-infused performance test drive, please complete the waiver so you know what you're getting into.

Waiver to fill out and take to a MINI dealer for a test drive.

• Road & Track. November 2007. (page 61)
• Rolling Stone. October 18, 2007. (page 65)
• Spin. October 2007. (page 9)

THE HOTTEST OCTOBER ON RECORD IS HERE.

Column ad with the MINI melting other ads.

• Grassroots Motorsports. November 2007. (page 67)
• The New Yorker. October 15, 2007. (page 43)

THERE'S A NEW CO-PILOT IN TOWN.

With award-winning Garmin® GPS technology, touchscreen operation, Bluetooth® connectivity and enough extra features to make your head spin, the MINI portable Navigation System puts any competition to shame. But human co-pilots can rest easy: Since this digital travel assistant is roughly the size of a credit card, there's more than enough room in this town for the both of you. For further direction, stop by your MINI dealer or find one near you at MINIUSA.COM.

• MC². Issue No. 10. September-October 2007. (page 99)

LESS SCENE. MORE SCENIC ROUTE.

Motorers don't take stock in velvet ropes and VIP lists. They let the road tell them where to put on the brakes and kick back. And thanks to endlessly ingenious MINI offerings like the any-which-way-sitting MINI Lounger and the hot-or-cold-running, 18-soda-can-holding Urban Chill Box, you can turn any spot into "the spot" in a matter of moments. Which means that wherever you are is always the place to be. To get the low-down, just hit your MINI dealer or MOTORINGGEAR.COM.

• MC². Issue No. 10. September-October 2007. (back cover)

Dust Nutrition Facts

Ad with simulated nutritional labels.

• AutoWeek. October 22, 2007. (page 47)

CORNERING.

THE MINI COOPER S
with go-kart handling around every corner. Starting at $21,850.

Column ad with a MINI skidding across the page and scattering the text.

• Motor Trend. Vol. 59, No. 12. December 2007. (page 27)

KEEP YOUR FEET AT 9 AND 3.

At MINI, we believe a motorer's education can never start too early. So in creating the all-new MINI Baby Racer, we made sure that no detail went overlooked. Take the chrome-look front grill, for instance. The contoured backside-friendly seat. Or the specifically designed wheels that won't hurt grown-up motorers' ears – or leave marks on their shiny floors. If you'd like to help someone take their first steps toward a lifetime of motoring knowledge and enjoyment, make tracks to your MINI dealer or visit MOTORINGGEAR.COM.

• MC². Issue No. 11. November-December 2007. (page 83)

A MESSAGE TO THE POWER HUNGRY: DINNER IS SERVED.

Once again, the folks at John Cooper Works have cooked up something special for the performance-minded motorer. A few things, actually. On the menu: the mouthwatering John Cooper Works Tuning Kit for the new MINI Cooper S, made with extra-large portions of horsepower and torque. And we also recommend the freshly prepared sport suspension, a recipe for holding the road so tight you can almost taste it. But that's just the first course in this high-performance feast. To fully satisfy your motoring appetite, consult your MINI dealer and get a copy of the latest John Cooper Works catalog – while it's still hot.

• MC². Issue No. 11. November-December 2007. (back cover)

EVERYDAY IS RALLY DAY.

In a 172-horsepower turbocharged MINI Cooper S with sport button, you may take lunch but you don't have to brake for it. [red]

With a 2007 turbocharged MINI Cooper S that goes 0–60 in 6.7 seconds, you don't just run errands, you sprint them. [yellow]

In a MINI Cooper S with Cornering Brake Control and ultrawide bulldog stance, even the dirtiest jobs are a chance to clean up. [blue]

• Car and Driver. January 2008. (pages 17, 19, 21)
• Road & Track. January 2008. (pages 107, 109, 111)
• Spin. December 2007. (pages 77, 79, 81)

LOOK, IT EVEN FITS UNDER THE TREE.

This holiday season, choose from endless customizable options to design the perfect MINI to complement your tree. Or living room sofa. Or kitchen sink. Or backyard patio. You get the point. The MINI Cooper S, starting at $21,850.*

Half-page ad with a Chili Red MINI Cooper S with a Christmas tree on the roof.

• Dwell. December/January 2008. (page 35)

LOOK, IT EVEN FITS UNDER THE TREE.

This MINI Cooper S with a festive 172 horsepower and jolly All Season Traction Control is the gift that keeps on giving all winter long. Starting at $21,850.*

Half-page ad with a Chili Red MINI Cooper S with a Christmas tree on the roof.

• The New Yorker. December 10, 2007. (page 71)

ZIG. ZAG. ZUG. [Version 1]

MINI Cooper (ZIG.) and MINI Cooper S (ZAG.) side-by-side above a detachable Clubman brochure (ZUG.).

• Anthem. No. 33. Masculine/Feminine 2008. (between pages 34 & 35)
• Automobile. Vol. 60, No. 3. March 2008. (between pages 92 & 93)
• Esquire. Vol. 149. No. 4. April 2008. (between pages 76 & 77)
• Motor Trend. March 2008. (between pages 124 & 125)

ZIG. ZAG. ZUG. [Version 2]

MINI Cooper (ZIG.) above a MINI Cooper S (ZAG.) Above a detachable Clubman brochure (ZUG.).

• Fader. 52. March 2008. (between pages 80 & 81)
• Spin. March 2008. (between pages 32 & 33)

ZIG. ZAG. ZUG. [Four-Page]

Four-page ad featuring the MINI Clubman.

• Men's Journal. April 2008. (pages 22-25)
• The New Yorker. April 21, 2008. (inside front covers & page 1)

BABY GOT BACK. [One-Page]

Full-page MINI Clubman ad showing the back of a MINI Clubman.

• Playboy. May 2008. (page 16)

BABY GOT BACK. [Two-Page]

Full-spread MINI Clubman ad showing the back of a MINI Clubman.

• Rolling Stone. May 29, 2008. (pages 2 & 3)

BADONKATRUNK.

Full-page MINI Clubman ad showing the back of a MINI Clubman.

• Maxim. May 2008. (page 8)

BROWN SHEEP. [One-Page]

Full-page ad with a Hot Chocolate MINI Clubman.

• Best Life. May 2008. (page 125)
• Paste. April 2008. (page 15)
• The New Yorker. May 5, 2008. (back cover)

BROWN SHEEP. [Two-Page]

Full-spread ad with a Hot Chocolate MINI Clubman.

• Dwell. May 2008. (pages 22 & 23)

BUSINESS IN THE FRONT. PARTY IN THE BACK.

Four-page MINI Clubman ad with a front of a Clubman on one page, a two-page spread of a world map scaled by MINI sales, and the rear of the MINI Clubman on the last page.

• Intersection. Spring 2008. (pages 25-28)

HUG TREES AND CORNERS.

Full-page ad with a British Racing Green MINI Clubman.

• Vanity Fair. May 2008. (page 63)

HUG TREES. AND CORNERS.

Full-page ad with a Hot Chocolate MINI Clubman.

• GOOD. Issue 010. May/June 2008. (page 13)

JUMBO SHRIMP.

Full-page ad with a MINI Clubman.

• Men's Health. May 2008. (pages 55)

LEARN TO DRIVE UNSTANDARD.

Full-page ad with a MINI Clubman.

• Car and Driver. June 2008. (back cover)

THE OTHER NIEDERMEYER. THE OTHER FITZPATRICK. THE OTHER PETERMAN. THE OTHER MINI.

Five-page ad with three family portraits followed by a two-page spread with a Hot Chocolate MINI Clubman.

• Swindle. No. 15. 2008. (pages 49, 51, & 53-55)

PART HEAD-TURNER. PART HEAD-SCRATCHER.

Two-page ad with a Lightning Blue MINI Clubman.

• Outside. May 2008. (inside front cover & page 1)

RUNS ON IRREGULAR. [Insert]

Full-page ad on card stock with a Lightning Blue MINI Clubman, small ad on reverse.

• Seed. April 2008. (between pages 24 & 25)

RUNS ON IRREGULAR. [With Extra Text]

Full-page ad with a Lightning Blue MINI Clubman.

• Road & Track. June 2008. (page 24)

STOP STARING AT MY BOOT.

Full-page MINI Clubman ad showing the back of a MINI Clubman.

• Playboy. May 2008. (page 18)

RACING WAS JOHN COOPER'S
MIDDLE NAME
ALTHOUGH, TECHNICALLY, IT WAS NEWTON.

Full-page MINI John Cooper Works ad.

• Car and Driver. August 2008. (back cover)
• Grassroots Motorsports. October 2008. (page 2)
• Motor Trend. August 2008. (page 9)

WHEN HE WASN'T RACING,
JOHN COOPER ENJOYED OTHER HOBBIES. LIKE EATING AND SLEEPING.

Two-page MINI John Cooper Works ad.

• Road & Track. August 2008. (pages 6 & 7)

IT'S TIME TO DRIVE LIKE THERE IS A TOMORROW. [Printed Ad]
To hug trees and corners at the same time. And for adrenaline to be regarded as a renewable resource. It's time for a little more turn and a little less burn. For the letters RPM to play nice with with the letters MPG. And for the road and earth to finally find some middle ground. It's time to maximize our fun. To minimize our impact. And to start getting the most out of every single mile we drive. It's time to think about our CarFun Footprint.

Features a Mellow Yellow MINI Cooper.

• Automobile. September 2008. (page 23)
• Car and Driver. September 2008. (page 5)
• GOOD. Issue 012. September/October 2008. (back cover)
• MC². Issue No. 15. July-August, 2008. (page 11)

DRIVE LIKE THERE IS A TOMORROW.
At MINI, we believe you can hug trees and corners at the same time. That the letters RPM can play nice with the letters MPG. And that adrenaline is a renewable resource. It's this belief that led us to create a car with the best CarFun Footprint on the road. Display your sense of pride in getting the most out of every single mile you motor by affixing this badge to the boot of your MINI.

Thick, removable black and silver badge with "MORE TURN. LESS BURN.".

MORE TURN / LESS BURN

Two-column MINI ad.

• Men's Journal. October 2008. (pages 46 & 47)
• Rolling Stone. September 18, 2008. (pages 80 & 81)

WHAT'S YOUR CARFUN FOOTPRINT?

• Adventure. October 2008. (page 17)
• Automobile. October 2008. (page 19)
• Car and Driver. October 2008. (back cover)
• Men's Health. October 2008. (page 19)
• Men's Journal. September 2008. (page 75)
• Road & Track. October 2008. (back cover)

GOOD: YOU ARE NOT ALONE

Mini version of GOOD magazine featuring MINI.

• The New York Times. Sunday, September 14, 2008. (insert)

GAS-O-LEAN.

Features a Pepper White MINI Cooper.

• The New Yorker. November 3, 2008. (page 5)
• Spin. December 2008. (page 125)

COOPER SIZE IT.

Features a Chili Red MINI Cooper.

• Motor Trend. December 2008. (back cover)
• Rolling Stone. December 25, 2008-January 8, 2009. (page 47)