JCW ads


MUSCLE CAR LITE.

JOHN COOPER WORKS TUNING KIT:

207 HORSEPOWER

0-60 IN 6.5 SECONDS

180 LB-FT OF TORQUE

FORTY YEARS OF RACING HERITAGE. ALL FOR A REASON.

Introducing the 214-horsepower MINI Cooper S with John
Cooper GP Kit. Radical measures have been taken to make it the most
exhilarating MINI ever, from reducing weight by taking out the backseat
to installing aluminum rear-control arms and a drag-reducing, rear-wing
spoiler. Only 415 will be released in the U.S. They’re in limited
supply and going quite fast. LET’S MOTOR.®

Take the fuzzy dice someplace else, pal.

Frankly, your MINI deserves better, And at John Cooper
Works, we should know. We’ve been turning MINIs into winners on
the racetrack and in the head-turning department since 1961. So
if you’re going for that “I-can-take-you-at-the-next-stoplight”
look, may we suggest something more refined. Like bona fide, race-inspired
accessories created specifically for your MINI in the John Cooper
Works tradition. Ask your MINI dealer for a copy of the latest John
Cooper Works catalog. And start making the kind of statement that
doesn’t hang from your rearview mirror.

THE NAME IS WORKS. JOHN COOPER WORKS.

We thought a proper introduction was in order. So without
further ado, may we present John Cooper Works, JCW, for short. Performance
specialists who have been turning MINIs into winners on racetracks
and at curbsides for three generations. John Cooper Works offers
an awe-inspiring array of bona fide, performance-minded MINI accessories
designed to give voice to your MINI’s inner speed demon: from light-alloy
wheels on your axles to carbon fiber in your cockpit. To start getting
more acquainted, request a copy of the latest John Cooper Works
catalog from your MINI dealer today. We daresay the pleasure will
be all yours.

A MESSAGE TO THE POWER HUNGRY: DINNER IS SERVED.

Once again, the folks at John Cooper Works have cooked up something
special for the performance-minded motorer. A few things, actually.
On the menu: the mouthwatering John Cooper Works Tuning Kit for
the new MINI Cooper S, made with extra-large portions of horsepower
and torque. And we also recommend the freshly prepared sport suspension,
a recipe for holding the road so tight you can almost taste it.
But that’s just the first course in this high-performance feast.
To fully satisfy your motoring appetite, consult your MINI dealer
and get a copy of the latest John Cooper Works catalog – while
it’s still hot.

RACING IS IN OUR BLOOD.

Full-page MINI John Cooper Works ad with finish line stencil.

RACING WAS JOHN COOPER’S MIDDLE NAME

ALTHOUGH, TECHNICALLY, IT WAS NEWTON.

Full-page MINI John Cooper Works ad.

WHEN HE WASN’T RACING,

JOHN COOPER ENJOYED OTHER HOBBIES. LIKE EATING AND SLEEPING.

Two-page MINI John Cooper Works ad.