• new MINI brand product and brand strategy

    MINI reinvents itself Munich/Berlin. The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, […]

     
  • MINI dealership design fulfills many roles

    MINI is a car company and much has been written about its vehicles’ influential design.  MINI is also a strong brand and from the beginning the company has been consistent in its branding. The company […]