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Butler, Shine, Stern & Partners (BSSP) have added many new videos and images recapping their ad campaigns for MINI USA over the past several years. Videos explain award-winning campaigns such as “MINI vs. Porsche”, “MINI Rocks the Rivals”, and “Motor-Tober”. See BSSP: MINI Work. [...] MINI USA’s advertising agency Butler, Shine, Stern + Partners (BSSP) is launching a new ad campaign promoting the manual transmission. “Manual Up” is the slogan with several clever taglines playing on the word “stick”. MINI owners already have one of the highest rates of manual transmission purchasing. According to Thomas Salkowsky, MINI brand marketing [...]
Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square. BSSP describes it: Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel [...] MINI USA’s ad agency Butler, Shine, Stern & Partners has a third MINI Countryman print ad featuring the Countryman’s larger trunk size. MONSTER TRUNK. Introducing the bigger, four-door, all-wheel drive MINI Countryman. The print ad can be found on page 13 of the March 2011 issue of Car and Driver. [...] MINI USA’s ad agency Butler, Shine, Stern & Partners has followed up its first US MINI Countryman print ad with this new one featuring a Pure Red MINI Cooper S Countryman ALL4. SOMEONE’S BEEN WORKING OUT. Introducing the bigger, four-door, all-wheel drive MINI Countryman. The print ad can be found in these magazine issues: [...]
Following up on the MINI Countryman snowglobe installation, MINI Countryman Family Pack installation, and MINI Countryman NYC stunt, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created the first MINI Countryman billboard. The new billboard is located in Chicago and features a True Blue and White MINI Countryman over the [...]
Butler, Stern, Shine & Partners created another installation to market the new MINI Countryman, this time a moving one. Alluding to the marketing stunt from 2002 when Crispin Porter + Bogusky mounted MINIs on the tops of large SUVs, the current stunt has the new MINI Countryman as the SUV carrying a [...] Butler, Shine, Stern & Partners followed up its MINI Countryman snowglobe installation with the MINI Family Pack installation. This one is located in Chicago and San Francisco. Each of the four models in the MINI family is represented by a different cereal-like box. See more photos on the BSSP website. So what does BSSP [...] MINI USA’s ad agency Butler, Shine, Stern & Partners has released its first MINI Countryman print ad. LET IT SNOW. Introducing the bigger, four-door, all-wheel drive MINI Countryman. The print ad can be found in these magazine issues: Automobile. March 2011. (inside back cover) Dwell. December/January 2011 (back cover) [...]
Yesterday Butler, Shine, Stern & Partners launched the MINI Countryman installation of a giant snowglobe holding a real Pure Red MINI Cooper S Countryman ALL4. See more photos on the BSSP website. |
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