MINI USA’s ad agency Butler, Shine, Stern & Partners created an extensive series of print ads for the introduction of the MINI Clubman. One of those was a five-page ad with three family portraits followed by a two-page [...]
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MINI USA heavily advertised the MINI Clubman when it launched in March 2008. The advertising campaign by Butler, Shine, Stern & Partners introduced the terms “ZIG” (MINI Hardtop), “ZAG” (MINI Convertible), and “ZUG” (MINI Clubman). The first two print ads simply featured those words above the corresponding model. Attached to the ad under “ZUG” [...] In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”. This ad insert was made to look like their publicity photo. BRAWN IS BACK. Hammer [...] Butler, Shine, Stern & Partners present a walk-through of MINI LINK, a “MINI Map-Based iPhone Community App”. During the nearly two and a half minute video, the demonstration shows how to configure your MINI avatar by customizing the MINI graphic, how to use map and browse views, change your settings, send a wave, and access [...] Three years ago today, MINI USA launched the Hammer & Coop online episodes as part of a large advertising campaign for the second generation MINI. Ad agency Butler, Shine, Stern & Partners also created a series of Hammer & Coop print ads including a movie poster, magazine fashion spread, magazine supplement, fake magazine article, autographed [...] The insiders campaign by Butler, Shine, Stern & Partners included a black box spy kit sent to MINI owners and a series of three secret print ads for MINI owners which required the use of the spy kit items to decode the secret messages. When decoded, the third print ad allowed one to order the [...]
The insiders campaign by Butler, Shine, Stern & Partners included a black box spy kit sent to MINI owners and a series of three secret print ads for MINI owners which required the use of the spy kit items to decode the secret messages. When decoded, the second print ad allowed one to [...] To go along with the MINI insiders campaign by Butler, Shine, Stern & Partners, MINI USA created a series of print ads with secret messages that could only be read by MINI owners with the black box spy kit. The three ads shown above are: ATTENTION MINI OWNERS: Useway ouryay agicmay indowway ecryptorday. MINI ad [...] In July 2006, MINI USA sent all owners a secret black box containing a “spy kit” including a magic window decryptor, super-secret decoder, and special red glasses. The items were part of an insider ad campaign by Butler, Shine, Stern & Partners. They created a series of print ads which could only read by MINI [...] MINI USA’s partner advertising agency, Butler, Shine, Stern & Partners, created the award-winning “ZIG. ZAG. ZUG.” ad campaign for the launch of MINI’s third model, the MINI Clubman. The term ZIG was applied to the hardtop MINI, ZAG to the MINI Convertible, and ZUG to the MINI Clubman. In the advertising brochure The Book of [...] |
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© 2010 James Day |
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