• video: MINI Roadster: Topless Thrills

    Following up on the MINI Roadster Topless Thrills print ad, MINI USA released this teasing video.  This video is safe for work.   Here’s more on the MINI Roadster campaign by BSSP: To launch MINI’s […]

     
  • BSSP wins many ADDY awards for MINI work

    Butler, Shine, Stern & Partners took home several SF ADDY awards this year for their advertising work for MINI USA. BSSP won for its “MINI Rocks the Rivals” and MINI Coupe launch campaigns. The annual […]

     
  • BSSP ad campaigns for MINI USA

    Butler, Shine, Stern & Partners (BSSP) have added many new videos and images recapping their ad campaigns for MINI USA over the past several years.  Videos explain award-winning campaigns such as “MINI vs. Porsche”, “MINI […]

     
  • BSSP creates Manual Up ad campaign

    MINI USA’s advertising agency Butler, Shine, Stern + Partners (BSSP) is launching a new ad campaign promoting the manual transmission.  “Manual Up” is the slogan with several clever taglines playing on the word “stick”.  MINI […]