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Butler, Shine, Stern & Partners followed up its MINI Countryman snowglobe installation with the MINI Family Pack installation. This one is located in Chicago and San Francisco. Each of the four models in the MINI family is represented by a different cereal-like box. See more photos on the BSSP website. So what does BSSP [...] MINI USA’s ad agency Butler, Shine, Stern & Partners has released its first MINI Countryman print ad. LET IT SNOW. Introducing the bigger, four-door, all-wheel drive MINI Countryman. The print ad can be found in these magazine issues: Automobile. March 2011. (inside back cover) Dwell. December/January 2011 (back cover) [...]
Yesterday Butler, Shine, Stern & Partners launched the MINI Countryman installation of a giant snowglobe holding a real Pure Red MINI Cooper S Countryman ALL4. See more photos on the BSSP website. In early 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”. Pictured is the poster ad for the series. The Hammer & Cooper poster ad [...]
MINI USA’s ad agency Butler, Shine, Stern & Partners created an extensive series of print ads for the introduction of the MINI Clubman. One of those was a five-page ad with three family portraits followed by a two-page spread with a Hot Chocolate MINI Clubman: [...] MINI USA heavily advertised the MINI Clubman when it launched in March 2008. The advertising campaign by Butler, Shine, Stern & Partners introduced the terms “ZIG” (MINI Hardtop), “ZAG” (MINI Convertible), and “ZUG” (MINI Clubman). The first two print ads simply featured those words above the corresponding model. Attached to the ad under “ZUG” is [...] In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”. This ad insert was made to look like their publicity photo. BRAWN IS BACK. Hammer [...] Butler, Shine, Stern & Partners present a walk-through of MINI LINK, a “MINI Map-Based iPhone Community App”. During the nearly two and a half minute video, the demonstration shows how to configure your MINI avatar by customizing the MINI graphic, how to use map and browse views, change your settings, send a wave, and [...] Three years ago today, MINI USA launched the Hammer & Coop online episodes as part of a large advertising campaign for the second generation MINI. Ad agency Butler, Shine, Stern & Partners also created a series of Hammer & Coop print ads including a movie poster, magazine fashion spread, magazine supplement, fake magazine article, [...] The insiders campaign by Butler, Shine, Stern & Partners included a black box spy kit sent to MINI owners and a series of three secret print ads for MINI owners which required the use of the spy kit items to decode the secret messages. When decoded, the third print ad allowed one to order [...] |
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