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Last summer, the US government’s C.A.R.S (or Cash for Clunkers) program went into effect to stimulate the auto industry and theoretically help save the environment. MINIs, with their high fuel efficiency, qualified for the rebates. In response, MINI USA sent this bumper sticker to dealers. It said “MY OTHER CAR WAS DEMOLISHED BY THE GOVERNMENT.” followed [...] This bumper sticker from Europe says simply: LOVE IT & LEASE IT. It’s labeled as Art.-Nr.: 000 005 221. At the launch of the MINI Convertible in 2005, the slogan was “ALWAYS OPEN”. In the US, Crispin Porter + Bogusky created a clever ad campaign around this idea. Part of that campaign was this bumper sticker (which also came with orange, red, and yellow borders). The sticker read: IS MY TOP CLOSED? REPORT ME: 1-888-DO [...] |
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© 2010 James Day |
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