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Butler, Stern, Shine & Partners created another installation to market the new MINI Countryman, this time a moving one. Alluding to the marketing stunt from 2002 when Crispin Porter + Bogusky mounted MINIs on the tops of large SUVs, the current stunt has the new MINI Countryman as the SUV carrying a [...] LET’S RECREATE AUTOMOTIVE HISTORY.* Let’s see what this street legal go-kart can do. Let’s find a big, empty parking lot. Let’s bust out the orange cones. Let’s pull out the stopwatch. Let’s set a slalom course for adventure. Let’s get ready. Let’s get set. LET’S MOTOR.™ From early 2004 we have this interactive ad insert [...] LET’S MESS WITH PERFECTION. Let’s Daniel Boone-flag it. Let’s flame paint it. Let’s detail it. Let’s whale tail it. Let’s fuzzy dice it. Let’s trick it out. Let’s spoiler kit it. Let’s mirror tint it. Let’s whitewall it. Let’s hot rod it. Let’s lower it. Let’s raise it. Let’s do nothing. Let’s do whatever. LET’S [...] LET’S TAKE IT OFF. LET’S TAKE IT ALL OFF. With the clear plastic wrapper still on the magazine, the back cover of the November 2004 issue of Playboy shows the top view of a Hot Orange MINI Cooper. When the plastic wrapper is removed, the MINI becomes a Convertible. Another example of a clever [...] In the early days of MINI in the US, Crispin Porter + Bogusky created many clever advertising inserts that went beyond the normal print ad. In mid-2002, they created this “barf bag” ad to emphasize the MINI’s exceptional handling. It reads: LET’S NOT MESS UP THE INTERIOR. Let’s make clickety-clack sounds as we climb [...] At the launch of the MINI Convertible in 2005, the slogan was “ALWAYS OPEN”. In the US, Crispin Porter + Bogusky created a clever ad campaign around this idea. Part of that campaign was this bumper sticker (which also came with orange, red, and yellow borders). The sticker read: IS MY TOP CLOSED? REPORT ME: [...] LET’S RUN OUT OF MILK. Let’s run out of bread. Let’s run out of t.p. Let’s run out of anything so we can run out to the corner and back. Let’s just never run out of gas. LET’S MOTOR.™ This clever advertising insert by Crispin Porter + Bogusky is printed on card stock and [...]
The January 14, 2003 issue of the Weekly World News featured a “story” of the infamous Bat Boy stealing a Chili Red and White MINI Cooper and leading police on a chase through Michigan, Indiana, and Ohio. It turned out that MINI USA’s advertising agency, Crispin Porter + Bogusky, arranged [...] |
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