Tag Archives : CP+B


BSSP: MINI Countryman NYC stunt

MINI Countryman NYC stunt

Butler, Stern, Shine & Partners created another installation to market the new MINI Countryman, this time a moving one.  Alluding to the marketing stunt from 2002 when Crispin Porter + Bogusky mounted MINIs on the tops of large SUVs, the current stunt has the new MINI Countryman as the SUV carrying a classic Mini on the roof.  From the BSSP website:

When MINI first launched in the US they mounted one on top of an SUV to show just how small it was. Well, with the launch of the all-new, four-wheel drive Countryman, MINI isn’t so mini anymore. So we simply couldn’t resist mounting a classic MINI on top of the Countryman, to show just how much we’ve grown. The copy on the side of the Countryman reads: “Holds everything you need for a fun weekend.”

See more photos on the BSSP website.

Below is the original stunt:

CP+B MINI stunt (Chili Red)

CP+B MINI stunt (Indi Blue)


collectible of the day: R50R MINI Robots

R50R MINI Robots

R50R MINI Robot (blue)

These three R50R MINI Robots are highly-sought-after limited edition collectibles from the “Men of Metal” viral marketing campaign by Crispin Porter + Bogusky from early 2004.  The bendable robot collector’s models came in three variations:

  • Electric Blue with Stars and Stripes roof-shield
  • Dark Silver with Checkerboard roof-shield
  • Chili Red with Union Jack roof-shield
Men of Metal

The R50R action figure is inspired by Men of Metal, Eyewitness Accounts of Humanoid Robots.  The book chronicles Mr. Rowland Samuel’s investigation into eyewitness sightings of robot-like creatures in Oxford, England.  A 44-page excerpt of the book, including 18 startling photographs, is included with every R50R action figure.

CONTENTS: One (1) autonomous biped robot, a.k.a. the MINI R50R humanoid robot, in the likeness of the robot first discovered on the World Wide Web at www.r50rd.co.uk/research/internal/v2i/engin/
Constructed with materials sourced via 2004 MINI. Leg length and mass optimized for maximum acceleration. Proprioceptive sensor-capable. Movement algorithms based on use of elastic actuators.

The R50R MINI Robots were sold at US MINI dealerships for $20 each.  They also appeared in the MINI MOTORINGGEAR SPRING/SUMMER 2005 catalog.

The MINI USA part numbers are 99 00 0 006 748 (Chili Red), 99 00 0 006 749 (Electric Blue), and 99 00 0 006 750 Dark Silver).

See the Men of Metal ad.


collectible of the day: LET’S RECREATE AUTOMOTIVE HISTORY. ad

LET'S RECREATE AUTOMOTIVE HISTORY. adLET’S RECREATE AUTOMOTIVE HISTORY.* Let’s see what this street legal go-kart can do. Let’s find a big, empty parking lot. Let’s bust out the orange cones. Let’s pull out the stopwatch. Let’s set a slalom course for adventure. Let’s get ready. Let’s get set. LET’S MOTOR.

From early 2004 we have this interactive ad insert from Crispin Porter + Bogusky.  The fold-out ad has 8 punch-out folding orange cones to set up your own slalom course.

The footnote of the ad reads:

*Road & Track puts tons of new cars through their 700-ft. slalom test to measure handling and agility. It’s kind of a big deal. And considering a stock MINI Cooper beat some pretty serious rides, including the Dodge Viper SRT-10 and Porsche 911 Turbo, you may want to tell your friend riding shotgun to eat a very light lunch.

The MINI USA catalog number is INS001-04.

The ad insert can be found inside the following magazine issues:

  • Fast Company. Issue 80. March 2004. (between pages 36 & 37)
  • FHM. April 2004. (between pages 88 & 89)
  • Men’s Fitness. March 2004. (between pages 24 & 25)
  • Road & Track. Vol. 55, No. 7. March 2004. (between pages 32 & 33)

collectible of the day: Men of Metal ad

Men of Metal ad
Men of Metal: Eyewitness Accounts of Humanoid Robots

This 2004 ad insert was part of a viral ad campaign by MINI USA’s then advertising agency Crispin Porter + Bogusky.  The cover states that this is “an excerpt from the book by Rowland Samuel”.  The stapled 37 page booklet contains four pages of black and white photos and an Author’s Note at the end.  The story involves an engineer in Oxford, England who builds a robot from a MINI Cooper.

The Men of Metal booklet can be found inserted in the following magazine issues:

  • Adventure. Vol. 6, No. 4. May 2004. (between pages 32 & 33)
  • Esquire. Vol. 141, No. 5. May 2004. (between pages 72 & 73)
  • Men’s Journal. June 2004. (between pages 88 & 89)
  • Motor Trend. Vol. 56, No 5. May 2004. (between pages 80 & 81)
  • Rolling Stone. Issue 947. April 29, 2004. (between pages 28 & 29)

Download the entire Men of Metal: Eyewitness Accounts of Humanoid Robots excerpt.

Note that the website address in the excerpt no longer works.


collectible of the day: LET’S MESS WITH PERFECTION. ad

LET'S MESS WITH PERFECTION. adLET’S MESS WITH PERFECTION. Let’s Daniel Boone-flag it. Let’s flame paint it. Let’s detail it. Let’s whale tail it. Let’s fuzzy dice it. Let’s trick it out. Let’s spoiler kit it. Let’s mirror tint it. Let’s whitewall it. Let’s hot rod it. Let’s lower it. Let’s raise it. Let’s do nothing. Let’s do whatever. LET’S MOTOR.

Today we feature yet another early (2002) ad by MINI USA’s first advertising agency Crispin Porter + Bogusky.  The thick, printed ad insert had detail stickers of wheels, flames, rally lights, numbers, hood scoops, spoilers, etc. to trick up a pure silver MINI Cooper.

The ad insert can be found in these magazine issues:

  • Car and Driver. Vol. 48, No. 1. July 2002. (between pages 48 & 49)
  • Motor Trend. Vol. 54, No. 6. June 2002. (between pages 80 & 81)

The catalog number is INS003-02.


collectible of the day: barf bag ad

barf bag ad
In the early days of MINI in the US, Crispin Porter + Bogusky created many clever advertising inserts that went beyond the normal print ad.  In mid-2002, they created this “barf bag” ad to emphasize the MINI’s exceptional handling.  It reads:

LET’S NOT MESS UP THE INTERIOR.
Let’s make clickety-clack sounds as we climb to the top. Let’s remember to keep our hands and feet inside the ride at all times. Let’s spin round and round and round and round ’til the guy in the back seat just can’t stomach it anymore. LET’S MOTOR.

View a larger version of this ad.

The ad consisted of a thick paper insert with a real “barf bag” attached.  It can be found inside the following magazine issues:

  • AutoWeek. June 10, 2002. (between pages 8 & 9)
  • Car and Driver.
  • Maxim. August 2002. (between pages 120 & 121)
  • Spin. July 2002. (between pages 72 & 73)

collectible of the day: IS MY TOP CLOSED? bumper sticker

IS MY TOP CLOSED? bumper stickerAt the launch of the MINI Convertible in 2005, the slogan was “ALWAYS OPEN”.  In the US, Crispin Porter + Bogusky created a clever ad campaign around this idea.  Part of that campaign was this bumper sticker (which also came with orange, red, and yellow borders).

The sticker read: IS MY TOP CLOSED? REPORT ME: 1-888-DO NOT CLOSE.  One can actually call the telephone number and reach the “MINI Convertible Always Open Call Centre” and hear a funny, interactive set of instructions on how to administer a “noogie”, a “wedgie”, or an “Alabama thigh-tickler” to a convertible owner who has closed his or her top.


collectible of the day: milk carton ad

milk carton ad milk carton ad LET’S RUN OUT OF MILK.

Let’s run out of bread. Let’s run out of t.p. Let’s run out of anything so we can run out to the corner and back. Let’s just never run out of gas. LET’S MOTOR.

This clever advertising insert by Crispin Porter + Bogusky is printed on card stock and folds into a fake milk carton.  The instructions read:

  1. Assemble prop carton.
  2. Rotate and shake convincingly.
  3. Motor.

The ad can be found in the following magazine issues:

  • Men’s Journal. 2004.
  • The New Yorker. June 14 & 21, 2004.

collectible of the day: Weekly World News Bat Boy issue

Weekly World News

The January 14, 2003 issue of the Weekly World News featured a “story” of the infamous Bat Boy stealing a Chili Red and White MINI Cooper and leading police on a chase through Michigan, Indiana, and Ohio.  It turned out that MINI USA’s advertising agency, Crispin Porter + Bogusky, arranged the story as an indirect form of advertising.

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