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In early 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”. Pictured is the poster ad for the series. The Hammer & Cooper poster ad [...] In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”. This ad insert was made to look like their publicity photo. BRAWN IS BACK. Hammer [...] Three years ago today, MINI USA launched the Hammer & Coop online episodes as part of a large advertising campaign for the second generation MINI. Ad agency Butler, Shine, Stern & Partners also created a series of Hammer & Coop print ads including a movie poster, magazine fashion spread, magazine supplement, fake magazine article, [...] In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. In addition to print ads, a MySpace profile, and a six-episode video series, MINI produced a metal Hammer & Coop lunchbox. Often the lunchbox came with a wig and mustache. An air-freshener was also produced. [...] |
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