Three years ago today, MINI USA launched the Hammer & Coop online episodes as part of a large advertising campaign for the second generation MINI. Ad agency Butler, Shine, Stern & Partners also created a series of Hammer & Coop print ads including a movie poster, magazine fashion spread, magazine supplement, fake magazine article, [...]
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LET’S EMBRACE EVEL. Let’s paint our cars red, white and blue. Let’s put a big number one on the door. Let’s try the impossible. Let’s dust off ourselves and try again. Let’s jump the rules. Let’s jump the status quo. Let’s become real life super heroes. Let’s start with an iron-on. LET’S MOTOR!™ [...] |
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