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From Germany comes this KEEP IT MINI. ORIGINAL MINI ZUBEHÖR. MINI Clubman Kalender 2008. The calendar, measuring approximately 5″ long, has a pivot pin in the top-left corner on which the pages rotate. Each month’s calendar page features a MINI Clubman accessory.
MINI USA’s ad agency Butler, Shine, Stern & Partners created an extensive series of print ads for the introduction of the MINI Clubman. One of those was a five-page ad with three family portraits followed by a two-page [...] MINI USA heavily advertised the MINI Clubman when it launched in March 2008. The advertising campaign by Butler, Shine, Stern & Partners introduced the terms “ZIG” (MINI Hardtop), “ZAG” (MINI Convertible), and “ZUG” (MINI Clubman). The first two print ads simply featured those words above the corresponding model. Attached to the ad under “ZUG” [...]
In the first few years of the MINI in the US, MINI USA gave new owners the MINI UNWRAPPED CD with information about the vehicles. In keeping with current technology, MINI USA now gives new owners a gift including a USB memory stick and a fold-out guide on THE IDIOSYNCRASIES OF [...] Listeners of National Public Radio (NPR) on weekends are familiar with the program “Car Talk” featuring “Click and Clack”, or Tom and Ray Magliozzi. On the program the brothers review cars and attempt to solve the car problems of callers. They have reviewed two MINI models: 2002 MINI Cooper (2003) The 2002 [...] The MINI Clubman went on sale in the US two years ago today on February 16, 2008. Because Hot Chocolate Metallic was a new color on a MINI, much of the advertising for the MINI Clubman contained a lot of brown. MINI dealerships distributed free chocolate Chinese fortune cookies. Instead of a fortune inside, each [...] MINI USA’s partner advertising agency, Butler, Shine, Stern & Partners, created the award-winning “ZIG. ZAG. ZUG.” ad campaign for the launch of MINI’s third model, the MINI Clubman. The term ZIG was applied to the hardtop MINI, ZAG to the MINI Convertible, and ZUG to the MINI Clubman. In the advertising brochure The Book of [...] |
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© 2010 James Day |
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