Tag Archives : MINI Clubman


Press Kit: the new MINI John Cooper Works Clubman

MINI John Cooper Works Clubman in Paris

Nearly a year after the MINI Clubman went on sale, MINI has debuted the MINI John Cooper Works Clubman.  The JCW Clubman will make its world premiere at the 2016 Paris Motor Show.

From BMW Group PressClub Global:

Having conquered the small car category, the latest generation of the John Cooper Works model family now takes the premium compact segment by storm, too. In terms of its exterior dimensions and space, the new MINI John Cooper Works Clubman is the biggest top athlete in the history of the British brand to date. The bonus in terms of roominess, everyday practicality and long-distance suitability offers a new range of opportunities to enjoy racing passion.

Premiere for the first John Cooper Works model of the latest generation in the premium compact segment; new MINI John Cooper Works Clubman combines authentic race feeling with the most space, everyday practicality and long-distance suitability ever realised in a model of the brand; drive and suspension technology developed based on motor racing expertise, the all-wheel drive system ALL4 as standard and the versatile interior enable unique flexibility in terms of both driving properties and functionality.

Extreme driving fun and an exclusive aura due to the precisely harmonised package of engine, suspension, aerodynamically optimised exterior and sports car flair in the cockpit that is typical of the John Cooper Works models; the distinct vehicle character is given additional emphasis with model-specific standard features including LED headlamps, MINI Driving Modes, Park Distance Control, Comfort Access, Radio MINI Visual Boost, multifunction buttons on the steering wheel and cruise control with brake function.

First ever combination of the current 2.0-litre petrol engine developed for John Cooper Works models with the new generation of the all-wheel drive system ALL4; 4-cylinder engine with MINI TwinPower Turbo Technology and 170 kW/231 hp; engine output 29 kW/39 hp higher than that of the MINI Cooper S Clubman; new version of the ALL4 system optimised for weight and efficiency with electrohydraulic regulation; 6-speed manual transmission as standard, 8-speed Steptronic sports transmission optionally available; combined EU fuel consumption: 7.4 l/100 km (automatic: 6.8 l/100 km, combined EU CO2 emissions: 168 g/km (154 g/km).

New MINI John Cooper Works Clubman with unique performance qualities, fascinating characteristics and powerfully emotional sound development; traction-optimised power transmission to all four wheels; acceleration from zero to 100 km/h in 6.3 seconds (automatic: 6.3 seconds); sports exhaust system, Brembo sports brake system, 18-inch John Cooper Works Black Grip Spoke light alloy wheels and Dynamic Stability Control DSC including Dynamic Traction Control DTC, EDLC (Electronic Differential Lock Control) and Performance Control as standard; Dynamic Damper Control and 19-inch light alloy wheels optionally available.

Innovative shooting brake concept, unique in the compact segment and interpreted in challenging, sporty style; dynamically elongated silhouette with long roof line; four side doors; sloping rear with hallmark split doors; Air Curtains and Air Breathers as well as other typical John Cooper Works design features to optimise aerodynamic properties; front section with especially large side cooling air inlets instead of parking lights and fog lamps; model-specific side sills; wide rear apron with integrated, tapered dual tailpipes of the sports exhaust system; John Cooper Works rear spoiler; hexagonal radiator grille with honeycomb pattern and cross member in Chili Red; John Cooper Works logo on radiator grille, side scuttles and rear; body finish in Rebel Green, red contrasting finish for roof and mirror caps, sport stripes in red or black as options available exclusively for John Cooper Works models.

Five fully-fledged seats; luggage compartment volume: 360 litres; by folding down the rear backrest, optionally available in a 40 : 20 : 40 split, the luggage volume can be expanded to 1 250 litres; touchless opening of the split doors as standard; storage package, roof rails and tow hitch with removable ball head optionally available.

High-end display and operating concept; instrument panel on the steering column; hallmark central instrument with standard 6.5-inch colour screen and optional 8.8-inch colour screen; toggle switch series including start/stop button for keyless activation and de-activation of the engine; centre console with armrest, MINI Controller, electric parking brake button, storage facilities and two cupholders; optional MINI Head-Up-Display with John Cooper Works specific display content.

Characteristic interior design in sports-car style; John Cooper Works sports seats in Dinamica/fabric and Carbon Black with integrated headrests; John Cooper Works door sill finishers; roof liner in anthracite; John Cooper Works leather steering wheel with multifunction buttons and shift paddles in conjunction with the 8-speed Steptronic sports transmission; gear lever or selector lever and cockpit displays in model-specific design; pedals and driver footrest in stainless steel.

Weight and crash-optimised body structure; standard safety features include front and side airbags, side curtain airbags, ISOFIX child seat mountings at the rear and optionally also on the front passenger seat, tyre pressure display as well as Intelligent Emergency Call and collision warning with city braking function; LED headlamps with LED daytime running light, white turn indicators and LED rear lights as standard; adaptive light distribution and turning light as an option.

All driver assistance systems offered for the new MINI Clubman also available for the John Cooper Works model: rain sensor with automatic driving light activation, Parking Assistant, rear view camera and Driving Assistant including camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant and road sign detection.

Standard comfort features including air conditioning and Radio MINI Visual Boost with 6.5-inch colour screen, USB socket, AUX-IN socket and Bluetooth hands-free facility; wide-ranging options for additional driving fun and comfort including 2-zone automatic air conditioning, panorama glass roof, seat surfaces in Dinamica/leather, seat heating, MINI Excitement Package including LED ring for the central instrument, ambient lighting with adjustable colours and MINI logo projection from the exterior mirror on the driver’s side when opening and closing the door, heatable and folding exterior mirrors, interior and exterior mirrors with automatic dip function, heatable windscreen, Harmon Kardon hi-fi speaker system, alarm system including red LED status indicator in the fin antenna, MINI navigation system and Wired equipment package including navigation system Professional, operation via MINI Touch Controller and 8.8-inch colour screen with touch function.

Additional customisation options for the exterior and interior in the distinctive style of MINI and John Cooper Works: sport stripes, chrome-plated exterior mirror caps, Chrome Line interior, lighting package, MINI Yours sports leather steering wheel and MINI Yours Interior Styles in three variants.

Current selection of MINI Connected in-car infotainment functions; Intelligent Emergency Call and MINI TeleServices for use with permanently installed SIM card; constantly updated range of apps for integration in the car via smartphone; MINI Connected App as a personal mobility assistant with wide-ranging functions in the car and on the smartphone: appointment reminder, calculation of travel time based on current traffic data, pedestrian navigation to car park, route guidance, filling station and car park search, last mile navigation to meeting point, online-based services for the use of entertainment offers such as Spotify, Stitcher, Amazon Music, Deezer, Audiobooks from Audible, Napster/Rhapsody, TuneIn, Glympse and Life360.

MINI John Cooper Works Clubman

Engines, driving performance figures, fuel consumption and emissions:

MINI John Cooper Works Clubman: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbocharging, direct injection, fully variable valve control, variable camshaft control), capacity: 1 998 cc, output: 170 kW/231 hp at 5 000 – 6 000 rpm, max. torque: 350 Nm at 1 450 – 4 800 rpm, acceleration (0–100 km/h): 6.3 seconds (automatic: 6.3 seconds), top speed: 238 km/h (238 km/h), average fuel consumption: 7.4 (6.8 litres)/100 kilometres, CO2 emissions: 168 g/km (154 g/km), exhaust emission standard: EU6.

Exterior dimensions:

Length: 4 253 millimetres

Width: 1 800 millimetres

Height: 1 441 millimetres

Wheelbase: 2 670 millimetres.


new MINI Clubman ALL4 launched

MINI Cooper SD Clubman ALL4

MINI debuted the MINI Clubman ALL4 back in January and today announced the official launch.

From BMW Group PressClub Global:

The market launch of the new MINI Clubman sees the latest model generation of the British brand embark on its advance into the premium compact segment. Additional momentum is now provided by the all-wheel drive system ALL4. The new MINI Clubman ALL4 guarantees an even sportier yet particularly supreme type of driving fun.

The very latest MINI feeling in a whole new dimension – now also available with all-wheel drive; new MINI Clubman ALL4 combines the innovative vehicle concept in the premium compact segment with an even sportier and more versatile version of hallmark brand driving fun; newly developed all-wheel drive system for the latest MINI generation available in two engine variants.

Premiere for the new generation of the all-wheel drive system ALL4 with electrohydraulic regulation, optimised weight and increased efficiency in the largest and most versatile MINI model; ideal alternative and supplement to the characteristic MINI front-wheel drive featuring a new construction principle with power take-off bevel gear on the front axle, dual-section propeller shaft for power transmission and Hang-On multidisc clutch in the rear axle differential; distribution of drive torque between the front and rear wheels precisely adapted to the given situation due to interconnection of the ALL4 control unit with Dynamic Stability Control (DSC); swift response to changes in driving style and road surface enables extremely sporty handling and supreme traction properties in all weathers and road conditions.

Market launch of the new MINI Clubman ALL4 (combined fuel consumption: 6.9 – 4.8 l/100 km; CO2 emissions combined: 159 – 126 g/km) featuring highly
powerful engines of the latest generation with MINI TwinPower Turbo Technology and also the current versions of the manual and Steptronic transmission; MINI Cooper S Clubman ALL4 with 2.0-litre 4-cylinder petrol engine (141 kW/192 hp) and standard 6-speed manual transmission as well as optional 8-speed Steptronic transmission; MINI Cooper SD Clubman ALL4 with 2.0-litre 4-cylinder diesel engine (140 kW/190 hp) and 8-speed Steptronic transmission as standard.

(more…)


collectibles: 2016 MINI Clubman brochure

MINI brochure 2016 Clubman

THE NEW MINI CLUBMAN.

Here we have the first brochure for the new MINI Clubman.  It is the first brochure to introduce the new MINI branding using the new black MINI Serif font on a white background.  The 9″ stapled, 8-page brochure contains very basic information on Space, Practicality and Design, and Specifications.

Colors shown: Pure Burgundy metallic, Blazing Red metallic, Chili Red, Pepper White, Melting Silver metallic, Moonwalk Grey metallic, Thunder Grey metallic, Midnight Black metallic, British Racing Green metallic, and MINI Yours Lapisluxury Blue.

Roof colors shown: Melting Silver metallic, Aspen White, Jet Black, and Body color.

The MINI USA catalog number is MINI-1015-153,000-F54 for use 10/15-3/16.


Press Kit: the new MINI Clubman ALL 4

MINI Cooper S Clubman ALL4

Today MINI debuted more members of the MINI Clubman family: the MINI Cooper S Clubman ALL4 and the MINI Cooper SD Clubman ALL4.  Also debuting is the new Digital Blue metallic exterior color.

From the BMW Group PressClub Global Press Kit:

The very latest MINI feeling in a whole new dimension – now also available with all-wheel drive; new MINI Clubman ALL4 combines the innovative vehicle concept in the premium compact segment with an even sportier and more versatile version of hallmark brand driving fun; newly developed all-wheel drive system for the latest MINI generation available in two engine variants.

Premiere for the new generation of the all-wheel drive system ALL4 with electrohydraulic regulation, optimised weight and increased efficiency in the largest and most versatile MINI model; ideal alternative and supplement to the characteristic MINI front-wheel drive featuring a new construction principle with power take-off bevel gear on the front axle, dual-section propeller shaft for power transmission and Hang-On multidisc clutch in the rear axle differential; distribution of drive torque between the front and rear wheels precisely adapted to the given situation due to interconnection of the ALL4 control unit with Dynamic Stability Control (DSC); swift response to changes in driving style and road surface enables extremely sporty handling and supreme traction properties in all weathers and road conditions.

Market launch of the new MINI Clubman ALL4 (combined fuel consumption: 6.9 – 4.8 l/100 km; CO2 emissions combined: 159 – 126 g/km) featuring highly powerful engines of the latest generation with MINI TwinPower Turbo Technology and also the current versions of the manual and Steptronic transmission; MINI Cooper S Clubman ALL4 with 2.0-litre 4-cylinder petrol engine (141 kW/192 hp) and standard 6-speed manual transmission as well as optional 8-speed Steptronic transmission; MINI Cooper SD Clubman ALL4 with 2.0-litre 4-cylinder diesel engine (140 kW/190 hp) and 8-speed Steptronic transmission as standard.

Intensive driving fun due to powerful engines and traction-optimised power transmission to all four wheels; optionally available: 8-speed Steptronic sports transmission with shift paddles at the steering wheel and Launch Control function for highly dynamic acceleration from standing; optimised fuel consumption and emission figures due to efficient design and functioning of the new all-wheel drive system ALL4 as well as extensive MINIMALISM technology; auto start/stop function as standard; GREEN mode including coasting with decoupled drivetrain in conjunction with optional MINI Driving Modes and Steptronic transmission.

All-wheel drive system ALL4 as an additional contribution to the highest level of everyday practicality and long-distance suitability ever achieved by a MINI; new MINI Clubman ALL4 combines hallmark brand go-kart feeling with secure handling properties and supreme driving comfort at all times; high-quality suspension technology unique within the competitive field featuring single-joint strut front axle and multilink rear axle: maximum agility due to large track width and weight-optimised, torsionally stiff body construction; electromechanical power steering with Servotronic function as standard.

MINI Clubman ALL4 as standard with Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC), Electronic Differential Lock Control (EDLC) and Performance Control; sports suspension and Dynamic Damper Control optionally available; standard trim with light alloy wheels in 17-inch format; light alloy wheels optionally available up to a size of 19 inches.

New MINI Clubman now available in eight engine variants; extended variety for a vehicle concept that is unique in the compact segment in the tradition of the classic shooting brake; distinctive body design with dynamically stretched silhouette, powerful shoulder contour, long roof line and sloping rear; optimised aerodynamic properties due to Air Curtains in the form of air inlets in the front apron and air outlets behind the front wheel arches known as Air Breathers; high level of versatility due to the four side doors and characteristic, side-opening split doors at the rear; five fully-fledged seats; luggage compartment volume: 360 litres; rear backrest with optional 40 : 20 : 40 folding split; maximum storage volume: 1 250 litres; range of body paint finishes expanded to include Digital Blue metallic.

Distinctively designed interior with wide dashboard and cockpit facia frame in upper section; instrument panel on the steering column; central instrument with diverse display functions; intuitively operated air conditioning control unit; central console with electric parking brake, storage compartments, two cupholders, MINI Controller and armrest.

Weight-optimised and crash-optimised body structure; standard safety fittings include front and side airbags, side curtain airbags, 3-point automatic belts on all seats, at front with belt tensioners and adaptive belt force limiters, ISOFIX child seat mounting at rear and optionally also on the front passenger seat; tyre pressure display; excellent acoustic and vibrational comfort.

Full range of optional equipment to increase driving fun, comfort and individuality also available for the new MINI Clubman ALL4; MINI Driving Modes for individual vehicle set-up; modern driver assistance systems including MINI Head-Up-Display, Parking Assistant, rear view camera and Driving Assistant; LED headlamps; LED fog lights; electrically adjustable seats for driver and front passenger; Comfort Access including non-contact opening of the split doors; trailer tow hitch; panorama glass roof; MINI Excitement Package with LED interior and ambient lighting and projection of the MINI logo from the exterior mirror on the driver’s side when opening and closing the car; MINI Yours Interior Styles with backlit door bezels; alarm system including red LED status light in the fin antenna; range also includes: exclusive John Cooper Works and MINI Yours options and the current MINI Connected in-car infotainment program.

Engine variants:

MINI Cooper S Clubman ALL4: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control), capacity: 1998 cc, output: 141 kW/192 hp at 5 000 rpm, torque: 280 Nm at 1 250 rpm (300 Nm with overboost), acceleration (0–100 km/h): 7.0 seconds (automatic: 6.9 seconds), top speed: 225 km/h (225 km/h), average fuel consumption*: 7.0 – 6.9 litres (6.4 –6.3 litres)/100 kilometres, CO2 emissions*: 162 – 159 g/km (149 – 146 g/km), exhaust emission standard: EU6.

MINI Cooper SD Clubman ALL4: 4-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection), capacity: 1 995 cc, output: 140 kW/190 hp at 4 000 rpm, max. torque: 400 Nm at 1 750 – 2 500 rpm, acceleration (0–100 km/h): 7.2 seconds, top speed: 222 km/h, average fuel consumption*: 4.9 – 4.8 litres/100 kilometres, CO2 emissions*: 129 – 126 g/km, exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

Exterior dimensions:
Length: 4 253 millimetres [167.4″]
Width: 1 800 millimetres [70.9″]
Height: 1 441 millimetres [56.7″]
Wheelbase: 2 670 millimetres [105.1″]

 


2016 MINI Clubman reviews

2016 MINI Clubman

In September 2015, MINI debuted the second-generation MINI Clubman and in December 2015 gave reviewers in the US a chance to drive the Clubman in Savannah, Georgia.  View our comprehensive list of reviews from major automotive magazines and websites.

Auto Express: New MINI Clubman 2015 review [September 24, 2015]

Auto Express: New MINI Cooper D Clubman 2015 review [November 6, 2015]

Automobile: 2016 Mini Clubman Review [December 22, 2015]

Autoweek: 2016 Mini Clubman first drive: Plus-sized Mini [January 4, 2016]

BMWBLOG: First Drive: 2016 MINI Cooper D Clubman [December 15th, 2015]

Car and Driver: 2016 Mini Cooper Clubman – First Drive Review [December 11, 2015]

CarsGuide: 2015 Mini Clubman Cooper S review | road test [December 11, 2015]

CNET: The 2016 Mini Clubman has enough room for your life (video) [December 10, 2015]

Edmunds.com: 2016 Mini Cooper Clubman S Road Test [October 2, 2015]

evo: Mini Clubman Cooper S review – can the way it drives make up for those controversial looks? [December 11, 2015]

Forbes: With The 2016 Clubman, Mini Gets A Little Edgier And A Lot Bigger [October 27, 2015]

Forbes: MINI Cooper S Clubman: Peter Pan As Adult [January 1, 2016]

The Globe and Mail: Review: 2016 Mini Clubman moves up a size class [October 1, 2015]

Jalopnik: The 2016 Mini Clubman Is The Cool Mini For Grown-Ups [September 28, 2015]

Kelley Blue Book: 2016 Mini Cooper Clubman First Review [January 7, 2016]

LeftLane: First drive: 2016 MINI Cooper Clubman [Review] [December 17, 2015]

Motor Authority: 2016 MINI Cooper Clubman First Drive [December 19, 2015]

Motor Trend: 2016 MINI Clubman First Drive Review [December 25, 2015]

Motoring: MINI Clubman 2015 Review [October 8, 2015]

TFL: 2016 MINI Clubman Cooper S Review: The Biggest MINI Ever! [Video] [December 13, 2015]

The Telegraph: 2016 Mini Clubman estate driven [September 26, 2015]

The Telegraph: Mini Clubman review [December 11, 2015]

Top Gear: Mini Clubman Review [December 22, 2015]

Top Speed: 2016 Mini Clubman [September 25, 2015]

What Car?: 2015 Mini Clubman review [September 24, 2015]

Wheels.ca: The MINI Clubman grows up [December 15, 2015]


MINI USA announced MINI Clubman Pricing

MINI at IAA Frankfurt 2015

Prices are before the $850 Destination and Handling fee.

MINI Cooper Clubman – $24,100
MINI Cooper S Clubman – $27,650

Read the BMW Group PressClub USA press release:

Woodcliff Lake, NJ – September 25, 2015… MINI USA announced pricing today on its all-new 2016 MINI Clubman with a Manufacturer’s Suggested Retail Price (MSRP) of $24,100 for the Cooper model. The most spacious and versatile MINI every built, the new MINI Clubman is the first MINI to enter the compact premium segment. It is both longer and wider than previous MINI models and offers premium quality and craftsmanship in every detail for under $25,000. The Cooper S variant will start at $27,650.  All prices exclude the $850 Destination & Handling fee.

“The premium quality and value of the new MINI Clubman will set the standard for the premium compact segment going forward,” said Patrick McKenna, Department Head, Product Planning & Events, MINI USA. “MINI defined the premium small car segment with the relaunch of the Hardtop back in 2002 and the new Clubman will help us redefine the notion of “premium” with nearly bespoke levels of customization.”

Like every MINI model in the product line up, all options are available a la carte, as well as in bundled packages. This means customers can decide to pay for only what they select and are not forced into more expensive packages that include equipment they don’t want or need. The new MINI Clubman also features a number of special upholsteries that have been developed specifically for the vehicle, including a smooth-grained Indigo blue-dyed leather with diamond-stitching in the pattern of classic English Chesterfield sofas, and a rich Burgundy leather with environmentally friendly Dinamica trim.

While the new MINI Clubman is longer and wider than any other MINI model, the newest member of the MINI family endured extensive testing on the Nürburgring in Germany, the Circuit of Miramas in France and the Millbrook Proving Ground in the UK, as well as the legendary roads of Wales. This testing was conducted to ensure that the new MINI Clubman maintained the legendary “fun to drive” handling that enthusiasts expect on the road.

The new MINI Clubman will be powered by BMW Group-developed three- and four-cylinder MINI TwinPower Turbo Technology engines, and like all MINI models and trims, will come standard with an efficient six-speed manual transmission. Meanwhile, the Cooper S variant will offer an optional 8-speed automatic or 8-speed sport automatic transmission with paddle shifters. This high tech and efficient sporty transmission is not only a first for MINI, but also a rarity in the segment.

The new MINI Clubman also comes with an array of standard equipment, including:

Cooper:

  • Six-speed manual transmission with rev-matching function
  • MINI Connected infotainment system with 6.5-inch high-resolution display, third-party app support, Bluetooth audio streaming, and voice control
  • Leather-wrapped three-spoke multifunction steering wheel and gearshift lever
  • Dual-zone automatic climate control
  • Rain-sensing windshield wipers
  • Keyless ignition
  • 12-color ambient interior lighting
  • 60/40 split-folding rear seats
  • 16” forged alloy wheels in “Loop Spoke” design
  • Carbon Black leatherette upholstery
  • MINI Driving modes with Green, Mid, and Sport settings
  • Automatic headlights

Cooper S:

  • Six-speed manual transmission with rev-matching function
  • MINI Connected infotainment system with 6.5-inch high-resolution display, third-party app support, Bluetooth audio streaming, and voice control
  • Sport seats with increased bolstering
  • 17” forged alloy wheels in silver “Vent Spoke” design or black “Net Spoke” design
  • Leather-wrapped three-spoke multifunction steering wheel and gearshift lever
  • MINI Driving modes with Green, Mid, and Sport settings
  • Dual-zone automatic climate control
  • Automatic headlights
  • Rain-sensing windshield wipers
  • Halogen fog lights
  • Keyless ignition
  • 12-color ambient interior lighting
  • 60/40 split-folding rear seats
  • Chrome-tipped dual exhaust outlets
  • Cooper S front fascia with hexagonal grille mesh, chrome surround, additional brake ventilation ducts
  • Carbon Black leatherette upholstery

In addition to the standard equipment and a la carte options, several packages are available, including:

  • Sport Package – Cooper

17” alloy wheels in silver Vent Spoke design or black Net Spoke design
LED Headlights and taillights

Sport seats with leatherette upholstery

Dynamic Damper Control adjustable suspension

  • Sport Package – Cooper S

18” alloy wheels in silver or black Star Spoke design

LED Headlights, taillights, and fog lights

Dynamic Damper Control adjustable suspension

  • Premium Package

Dual-pane panoramic sunroof

12-speaker, 410-watt harman/kardon audio system

Comfort Access keyless entry with hands-free Easy Opener for split rear doors.

  • Technology Package

8.8-inch high-resolution widescreen display

Turn-by-turn navigation with real time-traffic information

MINI Connected XL with support for Journey Mate companion app and the full MINI Connected app portfolio

Rear-view camera and rear parking sensors

The Clubman will go on sale in January 2016 at MINI dealers across the U.S. Customers looking to build or pre-order a new MINI Clubman can use the configurator now available at MINIUSA.com or visit their local MINI dealer. For full vehicle specifications, please see the detailed product news release here.


MINI USA Configurator updated with Clubman

MINI USA Configurator 2016 MINI Clubman

MINI USA updated its Configurator to include the new MINI Cooper Clubman and MINI Cooper S Clubman which launches in Europe on October 31st but doesn’t arrive in the US until later this year.

Colors available to build include Pepper White, Chili Red, Pure Burgundy Metallic, Melting Silver Metallic, Midnight Black Metallic, British Racing Green Metallic, Moonwalk Grey Metallic, Blazing Red Metallic, Lapisluxury Blue, and Thunder Grey Metallic.

Shown in the MINI UK Configurator but not in the US is Volcanic Orange and Deep Blue Metallic.

Roof colors available are body color, Black, White, and Silver.

Build a MINI Cooper Clubman or MINI Cooper S Clubman at MINIUSA.com.


MINI Clubman on the MINI UK Configurator

MINI UK Configurator MINI Clubman

MINI UK has added the forthcoming MINI Clubman to its Configurator.

Colors available to build include Pepper White, Chili Red. Volcanic Orange, Lapisluxury Blue, Midnight Black Metallic, British Racing Green Metallic, Thunder Grey Metallic, Deep Blue Metallic, Moonwalk Grey Metallic, Blazing Red Metallic, Pure Burgundy Metallic, and Melting Silver Metallic.

Roof colors available are White, Black, and Silver.

Wheels include the 17″ Net Spoke, 17″ Black Net Spoke, 17″ Vent Spoke, 18″ Star Spoke, 18″ Black Star Spoke, 19″ John Cooper Works Course Spoke, and 18″ John Cooper Works Grip Spoke.

Design your own MINI Clubman at MINI UK:

 


2016 MINI Clubman colors

2016 MINI Clubman colors

Above is the entire lineup of colors for the new 2016 MINI Clubman (F54).

From left to right: Pepper White, Volcanic Orange, Moonwalk Grey Metallic, Blazing Red Metallic, Deep Blue Metallic, British Racing Green Metallic, Midnight Black Metallic, Thunder Grey Metallic, Melting Silver Metallic, Pure Burgundy Metallic, MINI Yours Lapisluxury Blue, Chili Red.

Roof colors are Melting Silver Metallic, Aspen White, Jet Black, and body color.

See all of the past MINI colors on our comprehensive MINI Colors page.


new MINI brand product and brand strategy

new MINI logo

MINI reinvents itself

Munich/Berlin. The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be seen in a newly-designed logo, new font and new visuals. The brand will also explore new approaches to communications in the launch campaign for the new MINI Clubman.

Sebastian Mackensen, head of MINI, emphasised: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new MINI Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future.”

Brand strategy

The global relaunch will take MINI into a new era and, at the same time, build on the brand’s tradition of reinventing itself to shape the spirit of the times. The relaunch unveiled yesterday represents the most significant leap in brand identity since 2001, with a new corporate design effective immediately. The central idea is the combination of clear, emotionally-appealing design with a focus on the essential. The motivation of Sir Alec Issigonis, the creator of the MINI, was to build a small, economical city car that took up as little space and used as little petrol as possible. His clever solutions for optimising space gave the original Mini its unmistakeable design; his friend, John Cooper, recognised MINI’s race car potential. The collaboration between the two created a unique dynamic between the brand’s focus on the essential and highly-emotional driving fun, and is also to thank for its iconic MINI design.

The new brand philosophy eliminates all that is not essential to make room for what matters most. It focuses attention on core messages and authentic communications. The new logo, new typography and new tonality are based on the principles of clarity and authenticity – and reinterpret the brand’s DNA to allow it to shape the spirit of the times in the future.

MINI logo and font

A “flat design” 2D logo has been developed from the existing 3D logo for high recognition value: The logo stands for itself, with no imitation of material or shape. This minimalistic approach stands out visually and can be used in all sizes and formats.

The new MINI Serif font also reinforces the new brand image. It was developed from a typeface manually-set by Swiss designers used in publishing and given a modern cut. MINI Serif reflects the brand’s strong design orientation, underscores its quality and benefits from the contrast between tradition and modernity. The new MINI font is geared towards the user, easy to read and gives content the room it needs.

New CI and visuals

The entire CI serves as a platform for showcasing content – allowing products to speak for themselves. The visual identity reinforces the concentration on five strong core models as previously announced. Separate visuals and wording were developed for each of these models to highlight the individual character of each – but with their family membership still recognisable. The first of these worlds will be visible in the campaign for the new MINI Clubman.

the new MINI Clubman

Campaign for the new MINI Clubman

The launch campaign for the new MINI Clubman got underway worldwide on 24 June 2015 within the framework of the new brand strategy.

The new MINI Clubman is urbane, with iconic design, high-quality materials – especially in the interior – and a focus on the most important functions for the customer. The campaign’s visual language is also defined by simple elegance and high-end, authentic materials. As the first campaign under the new philosophy, the approach is minimalist: presenting a confident design statement that works without headlines and lets the car speak for itself.

The MINI Clubman is shown in interesting minimalist urban settings, with contrasting details. The backgrounds are genuine and varied, with unexpected elements. The contrast between old and new creates the desired tension.

The high-quality design of the MINI Clubman and its “grown-up” image provide the message of the campaign, underlined in the launch film by the claim “go with your gut”: The main reason for buying the Clubman is not a rational argument, after all, but one’s own intuition. The campaign will explore new directions in its efforts to inspire customers and engage them in dialogue, concentrating on a few selected communication channels of particular relevance to the target group.

Online film series “The Cultural”

Online pre-communications got underway worldwide on 15 June 2015 with the online film series “The Cultural”.

Each film in the series gives creative non-conformists the chance to talk about what moves them and drives them. Clear, minimalistic images tell a short story from the worlds of music, design, architecture and art.

All short films convey the idea that instinct plays the main part in major decisions. The films are tagged #GoWithYourGut.

 

Agency CI: KKLD Berlin

Campaign agency: Crispin, Porter + Bogusky, London

“The Cultural” directors: Andre Saraiva, Emily Kai Bock, Aaron Rose, Matt Black

“The Cultural” production company: Iconoclast

Photographer: Kai Uwe Grundlach

the new MINI Clubman