Tag Archives : MINI Convertible


Press Kit: the New MINI Convertible (2016)

The New MINI Convertible

Follow the original Press Kit: The New MINI Convertible and Press Kit: The New MINI John Cooper Works Convertible, MINI has released another press kit for the forthcoming third-generation MINI Convertible.

From BMW Group PressClub Global:

New edition of the first and still the only premium convertible in the small car segment; change of generation in the model range of the tradition-steeped British brand is continued with the new MINI Convertible; open-top driving fun on four seats combined with optimised qualities in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship.

Unmistakable exterior design; precise balance between top-class elegance and sporty flair; characteristic proportions with powerfully sculpted surfaces and a dynamically elongated silhouette; up-to-date interpretation of classic MINI design features: circular headlamps and rear lights with chrome surrounds, hexagonal radiator grille, black peripheral body surround, side turn indicator elements; large selection of body finishes including the variant Caribbean Aqua metallic presented here for the first time.

High-quality textile soft top with fully automatic opening and closing mechanism as well as sliding roof function; new drive, fully electric and therefore very quiet for the first time; also available as MINI Yours soft top with unique woven Union Jack graphic; opening and closing of the soft top and side windows in 18 seconds, also possible during travel at speeds of up to 30km/h; invisibly integrated rollover protection which extends automatically when required as a convertible-specific component of the integrated MINI safety concept.

Increased dimensions of the new MINI Convertible as compared to predecessor model by 98millimetres in length, 44 millimetres in width and 1 millimetre in height; longer wheelbase (+ 28 millimetres); larger track width (+ 42 millimetres at the front, + 34 millimetres at the rear); optimised space comfort on all four seats; new front seats with larger adjustment range; more comfortable entry and longer seat surface for rear passengers; also more clearly emphasised single-seat character with optimised lateral support at the rear; luggage volume expanded by approx. 25 per cent to 215 litres with closed top and 160 litres with open top; standard trim includes rear backrest with split fold, enlarged through-loading facility and Easy Load function.

Characteristic interior design with horizontally structured cockpit, circular or elliptical contours for displays, air vents and door trim elements as well as high-quality colour and material combinations; display and operating concept including instrument panel on the steering column, central instrument with new functions, optional LED lighting display and red start/stop button at the centre of the toggle switch bar in the lower section of the centre console.

Market launch of the new MINI Convertible with five engine variants (combined fuel consumption; 6.0– 8 l/100 km; combined CO2emissions: 139 – 100 g/km); new engine generation with MINI TwinPower Turbo Technology; 3-cylinder petrol engines with 75 kW/102 hp in the MINI One Convertible and 100 kW/136 hp in the MINI Cooper Convertible, 4-cylinder petrol engine with 141 kW/192 hp in the MINI Cooper S Convertible, 3-cylinder diesel engine with 85 kW/116 hp in the MINI Cooper D Convertible, 4-cylinder diesel engine with 125 kW/170 hp in the MINI Cooper SD Convertible.

At the same time this is also the starting signal for the new MINI John Cooper Works Convertible; top athlete in the segment of open-top small cars with thrilling performance qualities and extrovert charisma; distinctive drive and suspension technology developed based on well-established motor racing expertise and body design for optimised cooling air intake and aerodynamic values; the most powerful engine in the MINI portfolio with four cylinders and a capacity of 2.0 litres, a peak output of 170kW/231 hp and a maximum torque of 320 Newton metres; acceleration from zero to 100 km/h in 6.6 seconds (6.5 seconds with Steptronic transmission) and from 80 to 120 km/h in 6.1 seconds; combined fuel consumption: 6.5 l/100 km (5.9 l/100 km), combined CO2 emissions: 152 g/km (138 g/km).

Power transmission to the front wheels; 6-speed transmission as standard; 6-speed Steptronic transmission as standard in the MINI CooperSD Convertible and as an option for all other engine variants except for the MINI One Convertible; 6-speed Steptronic sports transmission with shift paddles at the steering wheel available as additional option for the MINI Cooper S Convertible and MINI Cooper SD Convertible and as a sole option for the MINI John Cooper Works Convertible; extensive range of MINIMALISM technology as standard; optional MINI Driving Modes including GREEN mode for a pronounced sporty style or efficiency-optimised driving (as standard in the MINI John Cooper Works Convertible).

Typical MINI go-kart feeling due to suspension technology with model-specific set-up combined with wide track and long wheelbase; single-joint strut front axle and multilink rear axle with increased stiffness and reduced weight; speed-related Servotronic steering support and Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC) as standard; MINICooper S Convertible and MINI Cooper SD Convertible additionally with Performance Control; optionally available: Dynamic Damper Control, sports suspension; equipped as standard with 15-inch steel wheels (MINI One Convertible) or 15-inch light alloy wheels (MINI Cooper Convertible, MINI Cooper D Convertible) and 16-inch light alloy wheels (MINI Cooper S Convertible, MINI Cooper SD Convertible); light alloy wheels up to 18 inches as an option.

New MINIJohn Cooper Works Convertible with its own suspension technology harmonised perfectly with the vehicle concept and engine performance characteristics; Brembo sports brake system, 17-inch John Cooper Works light alloy wheels Track Spoke silver, Servotronic and Dynamic Stability Control (DSC) including EDLC and Performance Control as standard.

Highly rigid body structure with model-specific bracing elements for an agile driving response with maximum occupant protection; complete set of standard safety features with front airbags, head-thorax airbags integrated in the backrests, 3-point automatic belts on all seats, ISOFIX child seat mountings for the passenger seat and at the rear, tyre pressure display and partially active engine compartment lid for optimum pedestrian protection; needs-based control of the restraint systems and rollover protection by means of centralised safety electronics.

High-quality standard features including automatic soft top activation, central locking, Radio MINI Boost with USB and AUX-IN socket, Park Distance Control and air conditioning; customisation with a large selection of exterior mirror graphics, bonnet stripes, seat upholsteries, interior surfaces and Colour Lines as well as MINI Yours and John Cooper Works features.

Innovative features available for the MINI Convertible for the first time: LED headlamps with LED daytime driving light and LED rear lights; adaptive light distribution and LED turning light; LED fog lamp; lighting package with LED interior and ambient lighting; MINI Head-Up Display, Parking Assistant, Driving Assistant with camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant and road sign detection; rear view camera; Intelligent Emergency Call.

New MINI John Cooper Works Convertible with model-specific design and equipment features, especially large cooling air inlets in the front apron; distinctively designed side sills and rear apron; radiator grille, side scuttles and tailgate with John Cooper Works logo; LED headlamps and sports exhaust system with highly emotional sound delivery as standard; body finish optionally available in the variant Rebel Green, reserved exclusively for John Cooper Works models; standard interior fittings including John Cooper Works sports seats in Dinamica/fabric Carbon Black finish with integrated headrests, John Cooper Works door sill cover strips, John Cooper Works leather steering wheel with multifunction buttons, John Cooper Works gear or selector lever; cockpit displays and central instrument surround in model-specific design, pedals and driver footrest in stainless steel; optional MINI Head-Up-Display with display content specific to John Cooper Works.

Additional options to enhance driving fun, comfort and individual style include 2-zone automatic air conditioning with convertible mode, seat heating, Comfort Access, Always Open Timer with new display content, new wind deflector with reduced weight and simplified mounting, rain sensor with automatic driving lights control, MINI Excitement Package including MINI logo projection from the exterior mirror onto the area in front of the door on the driver’s side, heatable windscreen, heatable and folding exterior mirrors, interior and exterior mirrors with automatic dip function, Radio MINI Visual Boost, MINI navigation system and Wired equipment package including navigation system Professional with MINI Touch Controller and Bluetooth mobile phone preparation.

Complete MINI Connected in-car infotainment program; constantly updated selection of apps for integration in the car via smartphone; exclusive MINI functions such as MINI Streetwise, online search, Sports Instruments and Force Meter; MINI Connected XL Journey Mate with real time traffic radar and rain warning function; online-based services for the use of social networks as well as entertainment offers such as Spotify, AUPEO!, Stitcher, Deezer, Audible, Napster/Rhapsody, TuneIn and GoPro.

Engine variants:
MINI Cooper S Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 998 cc, output: 141 kW/192 hp at 5 000 – 6 500 rpm, max. torque: 280 Nm at 1 250 – 4 000 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 7.2 seconds (automatic: 7.1 seconds),
top speed: 230 km/h (228 km/h),
average fuel consumption*: 6.1 – 0 litres (5.8 – 5.6 litres)/100 kilometres,
CO2 emissions*: 142 – 139 g/km (134 – 131 g/km), exhaust emission standard: EU6.

MINI Cooper Convertible: 3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 499 cc, output: 100 kW/136 hp at 4 400 rpm,
max. torque: 220 Nm at 1 250 rpm (230 Nm with overboost),
acceleration (0–100 km/h): 8.8 seconds (automatic: 8.7 seconds),
top speed: 208 km/h (206 km/h),
average fuel consumption*: 5.1 – 4.9 litres (5.3 – 5.1 litres)/100 kilometres,
CO2 emissions*: 118 – 114 g/km (123 – 119 g/km), exhaust emission standard: EU6.

MINI One Convertible: 3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, variable camshaft control),
capacity: 1 198 cc, output: 75 kW/102 hp at 4 000 – 6 000 rpm, max. torque: 180 Nm at 1 400 – 3 900 rpm,
acceleration (0–100 km/h): 10.6 seconds,
top speed: 190 km/h,
average fuel consumption*: 5.2 – 5.0 litres/100 kilometres,
CO2 emissions*: 120 – 116 g/km, exhaust emission standard: EU6.

MINI Cooper SD Convertible: 4-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 995 cc, output: 125 kW/170 hp at 4 000 rpm,
max. torque: 360 Nm at 1 500 – 2 750 rpm,
acceleration (0–100 km/h): 7.7 seconds,
top speed: 218 km/h,
average fuel consumption*: 4.4 – 4.3 litres/100 kilometres,
CO2 emissions*: 116 – 113 g/km, exhaust emission standard: EU6.

MINI Cooper D Convertible: 3-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 496 cc, output: 85 kW/116 hp at 4 000 rpm,
max. torque: 270 Nm at 1 750 – 2 250 rpm,
acceleration (0–100 km/h): 9.9 seconds (automatic: 9.9 seconds),
top speed: 195 km/h (195 km/h),
average fuel consumption*: 4.0 – 3.8 litres (4.1 – 3.9 litres)/100 kilometres,
CO2 emissions*: 105 – 100 g/km (109 – 104 g/km), exhaust emission standard: EU6.

MINI John Cooper Works Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 998 cc, output: 170 kW/231 hp at 5 200 – 6 000 rpm, max. torque: 320 Nm at 1 250 – 4 800 rpm,
acceleration (0–100 km/h): 6.6 seconds (automatic: 6.5 seconds),
top speed: 242 km/h (240 km/h),
average fuel consumption*: 6.5 (5.9 litres)/100 kilometres,
CO2 emissions*: 152 g/km (138 g/km), exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

Exterior dimensions:
Length: 3 821 millimetres
(MINI Cooper S Convertible, MINI Cooper SD Convertible: 3 850 millimetres, MINI John Cooper Works Convertible: 3 874 millimetres)
Width: 1 727 millimetres
Height: 1 415 millimetres
Wheelbase: 2 495 millimetres

(more…)


collectibles: 2016 MINI Convertible brochure

The New MINI Convertible brochure

THE NEW MINI CONVERTIBLE.

Here we have the first brochure for the new MINI Convertible.  Its design is similar to the new MINI Clubman brochure with black MINI Serif font on a white background.  The tri-fold, 6-page brochure contains very basic information with headings Stay Open and Design Matters.  Specifications and colors are on the back.

Colors shown: Caribbean Aqua metallic, Electric Blue metallic, MINI Yours Lapisluxury Blue, British Racing Green metallic, Pepper White, Melting Silver metallic, Thunder Grey metallic, Moonwalk Grey metallic, Midnight Black metallic, Volcanic Orange, Blazing Red metallic, and Chili Red.

The MINI USA catalog number is MINI-991-1115-135,000-F57 for use 11/15-5/16.


MINI Open 150 Edition Convertible

MINI Open 150 Edition Convertible

MINI UK announced a limited edition MINI Open 150 Edition Convertible.  The MINI Open 150 Edition Convertible is painted in Melting Silver and will be limited to 150 examples.  The images show a MINI Cooper S, but it’s not known if there is also a Cooper version, as well.

Standard features include:

  • Melting Silver Metallic exterior paint
  • Open 150 Edition “1 of 150” acid etched Door Entry Strips
  • 18″ MINI Yours Vanity Spoke Alloy Wheels
  • MINI Yours Union Jack Roof
  • Chrome Line Exterior
  • Leather Chester Malt Brown Seats
  • Chili Pack
  • Media Pack
  • MINI Connected XL
  • Heated Seats
  • Wind Deflector

Visit MINI UK for more information.

MINI Open 150 Edition Convertible MINI Open 150 Edition Convertible

MINI Open 150 Edition Convertible

MINI Open 150 Edition Convertible


MINI USA announced pricing for the 2016 MINI Convertible

2016 MINI John Cooper Works Convertible

Today MINI USA announced pricing for the new MINI Convertible.  The MSRP is shown without the Destination & Handling Fee (and with the D&H Fee):

  • MINI Cooper Convertible – $25,950 ($26,800)
  • MINI Cooper S Convertible – $29,600 ($30,450)
  • MINI JCW Convertible – $35,600 ($36,450)

From the BMW Group PressClub USA press release:

Woodcliff Lake, NJ – January 14, 2016… MINI USA announced pricing today on its all-new 2016 MINI Convertible with a Manufacturer’s Suggested Retail Price (MSRP) of $25,950 for the Cooper model. In addition, the company also introduced the fastest, most powerful convertible it has ever built, the new MINI John Cooper Works Convertible.

As one of the newest additions to the MINI product line, the new MINI Convertible represents the first open top MINI powered by BMW Group engines. The premium four-seater soft-top convertible is both practical and customizable, delivering unlimited open-air motoring fun. The latest generation convertible, which was designed, engineered, developed, and assembled in Europe, starts only $250 higher than previous generation car, making it the only true convertible built in Europe priced below $26,000. The Cooper S variant will start at $29,600. All prices exclude the $850 Destination & Handling fee.

In addition to the Cooper and Cooper S models, MINI has developed its fastest, most powerful open-top yet with the new MINI John Cooper Works Convertible. Similar to the recently launched MINI John Cooper Work Hardtop, the new MINI John Cooper Works Convertible is specially tuned for high performance on the track and on the road. The John Cooper Works variant will start at $35,600 plus Destination & Handling.

“The new Convertible has all of the legendary driving performance you expect in a MINI yet with interior materials and finishes which set a new benchmark for the segment,” said Patrick McKenna, Department Head, Product Planning, MINI USA. “Now with the addition of the John Cooper Works variant we have once again set the bar high for the rest of the premium convertible market by offering a high performance open-top driving experience.”

As with all MINI models in the product line up, the new MINI Convertible is made for individualization. Featuring a choice of 11 exterior color options, including the new Caribbean Aqua and Melting Silver colors, as well as a number of premium seating options such as the new Malt Brown leather with diamond-stitching reminiscent of classic English Chesterfield sofas, the new MINI Convertible sets the standard in the premium convertible market.

The new MINI Convertible comes equipped with a standard “Always Open Timer,” providing convertible enthusiasts with the ability to calculate the number of hours they’ve driven with the top down. It will also come standard with the MINI Connected infotainment system including a 6.5-inch high-resolution screen. In addition, an optional larger 8.8-inch display includes navigation and a clever rain warning app, which notifies drivers of impending storms so they can prepare their vehicle for inclement weather. A list of standard features, a la carte options and available bundled packages can be found at the end of this release.

OPEN-AIR PERFORMANCE, REDEFINED.

Built with BMW Group engines, the John Cooper Works model will feature the most powerful engine ever installed in one of the brand’s production models. The 2.0- liter 4-cylinder engine was developed based on the latest generation of power units with MINI TwinPower Turbo Technology. It generates a maximum output of 228 bhp and a maximum torque of 236 ft.-lbs., accelerating from 0 to 60 mph in 5.9 Seconds (Manual: 6.1 seconds).

The car also features a sports exhaust, suspension technology refined with racing expertise and model-specific design features that not only optimize the car’s aerodynamic features, but also guarantee a fun and efficient ride emphasizing its exclusive charisma.

The new Convertible will go on sale in March 2016 at MINI dealers across the U.S., with the John Cooper Works variant becoming available in April. Customers looking to build or pre-order a new MINI Convertible can use the configurator now available at MINIUSA.com or visit their local MINI dealer. For full vehicle specifications and product details on the new MINI Convertible, please see the detailed product news release here. A detailed product news release for the new John Cooper Works variant is also available here.

STANDARD EQUIPMENT

The new MINI Convertible comes with an array of standard equipment, including:

  • Six-speed manual transmission with rev-matching function
  • MINI Connected infotainment system with 6.5-inch high-resolution display, third-party app support, Bluetooth audio streaming, and voice control
  • Fully automatic folding convertible top including a slide-back sunroof feature, as well as a glass rear window with heating element
  • Integrated rollover protection system
  • Comfortable seating for four adults
  • MINI logo projected as welcome light from driver-side mirror
  • Leather-wrapped three-spoke multifunction steering wheel and gearshift lever
  • Dual-zone automatic climate control
  • Rain-sensing windshield wipers
  • Keyless ignition
  • 12-color ambient interior lighting
  • 60/40 split-folding rear seats
  • Carbon Black leatherette upholstery
  • MINI Driving modes with Green, Mid, and Sport settings
  • Automatic headlights

OPTIONAL FEATURES:

The new MINI Convertible also comes with a variety of optional features, including:

  • Convertible top from the design-oriented MINI Yours line, incorporating iconic Union Jack flag through contrasting weaving with a herringbone stitch pattern.
  • Malt Brown leather plus another eight available upholsteries
  • MINI Yours interior surfaces in Fiber Alloy (featuring genuine aluminum), porcelain-inspired Off-White, and Dark Cottonwood matte-finish veneer

PACKAGES:

In addition to the standard equipment and a la carte options, several packages are available, including:

  • Premium Package

Comfort Access keyless entry

410-watt harman/kardon Premium Sound System

Heated front seats

Satellite radio with 1-year subscription

Lightweight folding wind deflector

Auto-dimming rearview and driver-side mirrors, power-folding exterior mirrors with passenger-side curb protection by tilting downward when in reverse.

  • Sport Package – Cooper

16” alloy wheels in choice of design: silver Loop Spoke; silver Victory Spoke; black Victory Spoke; or upgrade to a 17” or 18” wheel

Full LED Headlights

LED taillights

Sport seats with leatherette upholstery

Dynamic Damper Control adjustable suspension

  • Sport Package – Cooper S

17” alloy wheels in choice of design: two-tone Propeller Spoke; silver Cosmos Spoke; black  Cosmos Spoke; silver Tentacle Spoke; or upgrade to an 18” wheel

Full LED Headlights

LED taillights

LED Fog Lights

Dynamic Damper Control adjustable suspension

  • Technology Package

8.8-inch high-resolution widescreen display

Turn-by-turn navigation with real time-traffic information

MINI Connected XL with support for Journey Mate companion app, including Convertible Rain Warner feature, and the full MINI Connected app portfolio

Rear-view camera and rear parking sensors

2016 MINI Cooper S Convertible


Press Kit: the new MINI John Cooper Works Convertible

MINI John Cooper Works Convertible

From the BMW Group PressClub Global press kit:

The new MINI John Cooper Works Convertible.
Profile.

• John Cooper Works now launches the second top athlete of the new model generation; new MINI John Cooper Works Convertible invites racing fans to enjoy extreme driving fun in a particularly exclusive way; unique vehicle concept in the small car segment combining authentic racing feel with intense open-air enjoyment, complete with the premium quality and mature product substance of the new MINI generation.

Thrilling performance properties and extrovert charisma; drive, suspension technology and aerodynamics developed on the basis of well-established racing expertise; distinctive design features in the unmistakable style of John Cooper Works and clearly differentiated from the new MINI Convertible.

2.0 litre 4-cylinder power unit developed exclusively for John Cooper Works models; current engine generation with MINI TwinPower Turbo Technology as the basis; fascinating performance characteristics and highly emotional sound development due to distinctive design of pistons, turbocharger and exhaust system; the most powerful engine in the MINI portfolio with 170 kW/231 bhp; output increase of 15 kW/20 hp as compared to the predecessor model and 29 kW/39 hp as compared to the new MINI Cooper S Convertible: maximum torque: 320 Newton metres; 6-speed manual transmission as standard, 6-speed Steptronic sport transmission available as an option; combined EU fuel consumption: 6.5 l/100 km (automatic: 5.9 l/100 km, combined EU CO2 emissions: 152 g/km (138 g/km).

Extremely sporty acceleration and elasticity figures; 0 – 100 km/h in 6.6 seconds (minus 0.3 seconds) with manual transmission and 6.5 seconds (minus 0.6 seconds) with Steptronic transmission, 80 – 120 km/h in 6.1 seconds (minus 0.7 seconds); top speed increased by 7 km/h to 242 km/h (automatic: 240 km/h).

Power transmission to the front wheels; high-quality suspension technology with set-up geared perfectly to the vehicle concept and engine performance characteristics; standard trim includes Brembo sports brake system, 17-inch John Cooper Works light alloy wheels Track Spoke silver and speed-related Servotronic steering support; Dynamic Damper Control available as an option; Dynamic Stability Control (DSC) as standard with DTC (Dynamic Traction Control), EDLC (Electronic Differential Lock Control) and Performance Control.

Powerfully expressive design with dynamically stretched silhouette, powerful surface shaping and optimised air routing in the style of John Cooper Works; large cooling air outlets in the front apron which also occupy the space provided for the parking lights and fog lamps in the MINI Convertible; distinctively designed side sills and rear apron; LED headlights with white turn indicators and LED rear lights as standard; radiator grille, side scuttles and tailgate with John Cooper Works logo; optional body finish in the variant Rebel Green exclusively available for John Cooper Works models.

New textile top with fully electrically powered, especially low-noise operation for the first time; fully automatic opening and closing of the soft top at the press of a button in 18 seconds, also during travel at speeds up to 30 km/h; sliding roof function available at any road speed; optional MINI Yours top with integrated high-end Union Jack graphic.

Vehicle dimensions, wheelbase and track width significantly larger than in predecessor model; optimised space on all four seats; rear seats with single-seat character and extended seat surface; luggage compartment capacity increased to 215 litres with the top closed and 160 litres with the top open; standard trim includes folding split backrest, enlarged through-loading facility and Easy Load function.

High-quality interior with refined premium ambience, modern display and operating concept of the latest MINI generation and the sports car cockpit typical of John Cooper Works models; fully integrated rollover protection bars behind the rear seats; John Cooper Works sports seats in Dinamica/fabric Carbon Black with integrated headrests; John Cooper Works door sill cover strips; John Cooper Works leather steering wheel with multifunction buttons and shift paddles in conjunction with the 6-speed Steptronic sport transmission; John Cooper Works gearshift or selector lever; cockpit displays and central instrument surround in model-specific design; pedals and driver footrest in stainless steel.

Highly rigid body structure with convertible-specific bracing elements for an agile driving response with maximum occupant protection; complete set of standard safety features with front airbags, head-thorax airbags integrated in the backrests, 3-point automatic belts on all seats, ISOFIX child seat mountings for the front passenger seat and at the rear, tyre pressure display and partially active engine compartment lid for optimum pedestrian protection; needs-based control of the restraint systems and rollover protection by means of centralised safety electronics.

Standard trim includes fully automatic soft top operation, air conditioning, MINI Driving Modes, Radio MINI Boost with AUX-IN and USB socket, as well as Park Distance Control.

Exclusive optional equipment and John Cooper Works tuning accessories; optional MINI Head-Up Display with John Cooper Works specific display content; MINI Driving Assistant; Parking Assistant; rear view camera; 2-zone automatic air conditioning with convertible mode; Always Open Timer with new display content; new wind deflector with reduced weight and simplified attachment; Comfort Access; rain sensor with automatic driving lights control: MINI Excitement Package including MINI Logo projection from the exterior mirror onto the ground in front of the door on the driver’s side; MINI navigation system and Wired equipment package including navigation system Professional with MINI Touch Controller; Bluetooth mobile phone preparation; exterior mirror caps in Chili Red; 18-inch John Cooper Works light alloy wheels CupSpoke 2-tone; John Cooper Works bonnet stripes as well as exterior and interior components from the John Cooper Works Pro design line.

Complete MINI Connected in-car infotainment program; constantly updated selection of apps for integration in the car via smartphone; exclusive MINI functions such as MINI Streetwise, online search, Sports Instruments and Force Meter; MINI Connected XL Journey Mate with real time traffic radar and rain warning function; online-based services for the use of social networks as well as entertainment offers such as Spotify, AUPEO!, Stitcher, Deezer, Audible, Napster/Rhapsody, TuneIn and GoPro.

Engines, driving performance figures, fuel consumption and emissions:
MINI John Cooper Works Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control), capacity: 1998 cc, output: 170 kW/231 hp at 5 200 – 6 000 rpm, torque: 320 Nm at 1 250 – 4 800 rpm, acceleration (0–100 km/h): 6.6 seconds (automatic: 6.5 seconds), top speed: 242 km/h (240 km/h), average fuel consumption*: 6.5 (5.9 litres)/100 kilometres, CO2 emissions*: 152 g/km (138 g/km), exhaust emission standard: EU6.

Exterior dimensions:
Length: 3 874 millimetres
Width: 1 727 millimetres
Height: 1 415 millimetres
Wheelbase: 2 495 millimetres


The MINI Convertible “Stay Open” campaign

The MINI Convertible "Stay Open" campaign

From BMW Group PressClub Global:

Munich. The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI Convertible up to market launch and beyond in three campaign phases that follow on from one other.

The “Stay Open” tagline for the new MINI Convertible is as multi-faceted as its target audience and pays tribute to the “Always Open” campaign of its predecessor. On a rational level, it highlights new product features that enable the new MINI Convertible to drive with the top down for even longer. From an emotional perspective, it reflects the free spirit of the target group – always cosmopolitan and open-minded. Its life-affirming optimism is a consistent theme throughout all elements of the campaign.

Munich. The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI Convertible up to market launch and beyond in three campaign phases that follow on from one other.   The “Stay Open” tagline for the new MINI Convertible is as multi-faceted as its target audience and pays tribute to the “Always Open” campaign of its predecessor. On a rational level, it highlights new product features that enable the new MINI Convertible to drive with the top down for even longer. From an emotional perspective, it reflects the free spirit of the target group – always cosmopolitan and open-minded. Its life-affirming optimism is a consistent theme throughout all elements of the campaign.   The print campaign takes this feeling and stages the new MINI Convertible in open spaces full of bright, vibrant colours. The feel of open-top driving is conveyed with lots of blue sky. Online communications also focus on this openness and driving with the roof down.   The central element of the campaign will be an online film that goes far beyond the scope of regular TV commercials. The short cinematic film directed by Oscar-winner Joachim Back will be revealed in stages – initially previewed with a teaser and landing page to kick off the campaign. The film will be revealed in its entirety to coincide with the market launch of the new MINI Convertible.   Further information on the campaign and online film will follow.   The participating agencies were WCRS, London; KKLD, Berlin; and AKQA, London.   Serviceplan Campaign X will be responsible for adapting the international campaign for the German market. The German campaign for the new MINI Convertible will get underway in mid-February 2016 in time for the market launch on 5 March 2016.

The print campaign takes this feeling and stages the new MINI Convertible in open spaces full of bright, vibrant colours. The feel of open-top driving is conveyed with lots of blue sky.

Online communications also focus on this openness and driving with the roof down.

The central element of the campaign will be an online film that goes far beyond the scope of regular TV commercials. The short cinematic film directed by Oscar-winner Joachim Back will be revealed in stages – initially previewed with a teaser and landing page to kick off the campaign. The film will be revealed in its entirety to coincide with the market launch of the new MINI Convertible.

Further information on the campaign and online film will follow.

The participating agencies were WCRS, London; KKLD, Berlin; and AKQA, London.

Serviceplan Campaign X will be responsible for adapting the international campaign for the German market. The German campaign for the new MINI Convertible will get underway in mid-February 2016 in time for the market launch on 5 March 2016.


Press Kit: the New MINI Convertible

2016 MINI Convertible

From the BMW Group PressClub Press Kit:

The new MINI Convertible.
Profile.

New edition of the first and still the only premium convertible in the small car segment; change of generation in the model range of the tradition-steeped British brand is continued with the new MINI Convertible; open-top driving fun on four seats combined with optimised qualities in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship.

Unmistakable exterior design; precise balance between top-class elegance and sporty flair; characteristic proportions with powerfully sculpted surfaces and a dynamically elongated silhouette; up-to-date interpretation of classic MINI design features: circular headlamps and rear lights with chrome surrounds, hexagonal radiator grille, black peripheral body surround, side turn indicator elements; large selection of body finishes including the variant Caribbean Aqua metallic presented here for the first time.

High-quality textile soft top with fully automatic opening and closing mechanism as well as sliding roof function; new drive, fully electric and therefore very quiet for the first time; also available as MINI Yours soft top with unique woven Union Jack graphic; opening and closing of the soft top and side windows in 18 seconds, also possible during travel at speeds of up to 30km/h; invisibly integrated rollover protection which extends automatically when required as a convertible-specific component of the integrated MINI safety concept.

Increased dimensions of the new MINI Convertible as compared to predecessor model by 98 millimetres in length, 44 millimetres in width and 1 millimetre in height; longer wheelbase (+ 28 millimetres); larger track width (+ 42 millimetres at the front, + 34 millimetres at the rear); optimised space comfort on all four seats; new front seats with larger adjustment range; more comfortable entry and longer seat surface for rear passengers; also more clearly emphasised single-seat character with optimised lateral support at the rear; luggage volume expanded by approx. 25 per cent to 215 litres with closed top and 160 litres with open top; standard trim includes rear backrest with split fold, enlarged through-loading facility and Easy Load function.

Characteristic interior design with horizontally structured cockpit, circular or elliptical contours for displays, air vents and door trim elements as well as high-quality colour and material combinations; display and operating concept including instrument panel on the steering column, central instrument with new functions, optional LED lighting display and red start/stop button at the centre of the toggle switch bar in the lower section of the centre console.

Market launch of the new MINI Convertible with three engine variants (combined fuel consumption; 6.0 – 3.8 l/100 km; combined CO2emissions: 139 – 100 g/km); new engine generation with MINI TwinPower Turbo Technology; 3-cylinder petrol engine with 100 kW/136 hp in the MINI Cooper Convertible, 4-cylinder petrol engine with 141 kW/192 hp in the MINI Cooper S Convertible, 3-cylinder diesel engine with 85 kW/116 hp in the MINI Cooper D Convertible.

Power transmission to the front wheels; 6-speed manual transmission as standard; 6-speed Steptronic transmission as an option; 6-speed Steptronic sports transmission with shift paddles at the steering wheel also available for MINI Cooper S Convertible; extensive range of MINIMALISM technology as standard; optional MINI Driving Modes including GREEN mode for efficiency-optimised motoring.

Typical MINI go-kart feeling due to suspension technology with model-specific set-up combined with wide track and long wheelbase; single-joint strut front axle and multilink rear axle with increased stiffness and reduced weight; speed-related Servotronic steering support and Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC) as standard; MINICooper S Convertible additionally with Performance Control; optionally available: Dynamic Damper Control, sports suspension: 15-inch or 16-inch light alloy wheels as standard, or sized up to 18-inch as an option.

Highly rigid body structure with model-specific bracing elements for an agile driving response with maximum occupant protection; complete set of standard safety features with front airbags, head-thorax airbags integrated in the backrests, 3-point automatic belts on all seats, ISOFIX child seat mountings for the passenger seat and at the rear, tyre pressure display and partially active engine compartment lid for optimum pedestrian protection; needs-based control of the restraint systems and rollover protection by means of centralised safety electronics.

High-quality standard features including automatic soft top activation, central locking, Radio MINI Boost with USB and AUX-IN socket, Park Distance Control and air conditioning; customisation with a large selection of exterior mirror graphics, bonnet stripes, seat upholsteries, interior surfaces and Colour Lines as well as MINI Yours and John Cooper Works features.

Innovative features available for the MINI Convertible for the first time: LED headlamps with LED daytime driving light and LED rear lights; adaptive light distribution and LED turning light; LED fog lamp; lighting package with LED interior and ambient lighting; MINI Head-Up Display, Parking Assistant, Driving Assistant with camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant and road sign detection; rear view camera; Intelligent Emergency Call.

Additional options to enhance driving fun, comfort and individual style include 2-zone automatic air conditioning with convertible mode, seat heating, Comfort Access, Always Open Timer with new display content, new wind deflector with reduced weight and simplified mounting, rain sensor with automatic driving lights control, MINI Excitement Package including MINI Logo Projection from the exterior mirror onto the area in front of the door on the driver’s side, heatable windscreen, heatable and folding exterior mirrors, interior and exterior mirrors with automatic dip function, MINI navigation system and Wired equipment package including navigation system Professional with MINI Touch Controller, Radio MINI Visual Boost, MINI Connected XL Journey Mate and Bluetooth mobile phone preparation.

Complete MINI Connected in-car infotainment program; constantly updated selection of apps for integration in the car via smartphone; exclusive MINI functions such as MINI Streetwise, online search, Sports Instruments, Force Meter and rain warning function; MINI Connected XL Journey Mate with real time traffic radar; online-based services for the use of social networks as well as entertainment offers such as Spotify, AUPEO!, Stitcher, Deezer, Audible, Napster/Rhapsody, TuneIn and GoPro.

Engine variants:

MINI Cooper S Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1998 cc, output: 141 kW/192 hp at 5 000 – 6 000 rpm, max. torque: 280 Nm at 1 250 – 4 000 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 7.2 seconds (automatic: 7.1 seconds),
top speed: 230 km/h (228 km/h),
average fuel consumption*: 6.1 – 6.0 litres (5.8 – 5.6 litres)/100 kilometres,
CO2 emissions*: 142 – 139 g/km (134 – 131 g/km), exhaust emission standard: EU6.

MINI Cooper Convertible:
3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 499 cc, output: 100 kW/136 hp at 4 400 rpm,
torque: 220 Nm at 1 250 rpm (230 Nm with overboost),
acceleration (0–100 km/h): 8.8 seconds (automatic: 8.7 seconds),
top speed: 208 km/h (206 km/h), average fuel consumption*: 5.1 – 4.9 litres (5.3 – 5.1 litres)/100 kilometres, CO2 emissions*: 118 – 114 g/km (123 – 119 g/km), exhaust emission standard: EU6.

MINI Cooper D   Convertible: 3-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 496 cc, output: 85 kW/116 hp at 4 000 rpm,
max. torque: 270 Nm at 1 750 – 2 250 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 9.9 seconds (automatic: 9.9 seconds),
top speed: 195 km/h (195 km/h), average fuel consumption*: 4.0 – 3.8 litres (4.1 – 3.9 litres)/100 kilometres, CO2 emissions*: 105 – 100 g/km (109 – 104 g/km), exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

Exterior dimensions:
Length: 3 821 millimetres (MINI Cooper S Convertible: 3 850 millimetres)
Width: 1 727 millimetres
Height: 1 415 millimetres
Wheelbase: 2495 millimetres


collectible of the day: Playboy magazine wrapper ad

Playboy magazine wrapper ad (wrapper on)

Playboy magazine wrapper ad (wrapper off)

LET’S TAKE IT OFF. LET’S TAKE IT ALL OFF.

Here’s a clever MINI ad created in cooperation with Playboy magazine.  The back cover of the magazine shows a top view of a Hot Orange MINI Cooper Convertible with the White roof printed on the clear plastic wrapper.  When one removes the wrapper, the MINI Hardtop turns into a MINI Convertible.

This ad appeared on the November 2004 issue of Playboy.

Playboy magazine wrapper ad (unwrapping)


collectible of the day: Encyclopedia of Open Motoring

Encyclopedia of Open Motoring
Encyclopedia of Open Motoring

Issued at the launch of the original MINI Convertible in 2004, the Encyclopedia of Open Motoring was a brochure and an ad insert.

Variation 1: No INS010-04 printed on back (from press kit or dealers).
Variation 2: Has INS010-04 printed on back (from magazines).

The 18 page stapled booklet answered the common questions about open motoring in the MINI Convertible.

The ad version can be found in the following magazine issues:

  • ESPN Magazine. September 13, 2004. (between pages 72 & 73)
  • Men’s Journal. October 2004. (between pages 64 & 65)
  • Movieline’s Hollywood Life. October 2004. (between pages 16 & 17)
  • Playboy. October 2004.
  • URB. October, 2004. (between pages 64 & 65)

The MINI USA catalog number is INS010-04.


collectible of the day: MINI Cabrio sunscreen lotion

MINI Cabrio sunscreen (front)

MINI Cabrio sunscreen (in holders)

Here’s another item from the launch of the MINI Cabrio (Convertible) in Europe in the summer of 2004.  As with the other MINI Cabrio collectibles, they fit in with the slogan “Always Open”.

Today we feature two tubes of MINI Cabrio sunscreen lotion.  The orange tube shows a MINI Cabrio on the front and contains SPF 25 sunscreen.  The blue tube shows a MINI logo on the front and contains SPF 15 sunscreen.  The two tubes came as a set which included two foam inserts for the MINI’s cupholders.

See previously featured MINI Cabrio launch items: