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MINI COOPER CONVERTIBLE. Here is the first MINI model brochure we have featured. Shown is the first US brochure for the second-generation MINI Convertible. This 20 page, stapled brochure has many glossy photos and a flip-up page. MINI colors shown: Pepper White, Chili Red, Interchange Yellow, Midnight Black, British Racing Green, Horizon Blue, [...] The original MINI Convertible launched in Europe in the Summer of 2004. One of the exclusive MINI colors at the debut was Hot Orange, so much of the marketing material was orange. This pen was no exception. At the launch of the MINI Convertible in 2005, the slogan was “ALWAYS OPEN”. In the US, Crispin Porter + Bogusky created a clever ad campaign around this idea. Part of that campaign was this bumper sticker (which also came with orange, red, and yellow borders). The sticker read: IS MY TOP CLOSED? REPORT ME: 1-888-DO [...] Not available at MINI dealerships, THE OPEN ONE CHALLENGE antenna balls were mailed for free to the over 400 participants in the Open One Challenge between August and December 2009. Registered members could compete in a most-open contest for R57 MINI Convertible owners and a photo contest for R52 MINI Convertible owners. Visit the Open One [...] For the launch of the first MINI Convertible in Europe in 2004, MINI dealers gave away these hand-held fans. All were bright orange with clear soft plastic fan blades and ran on batteries. The idea was to use the fan to cool yourself while motoring with the top down. |
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© 2010 James Day |
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