library of motoring » MINI Convertible

collectible of the day: MINI Cabrio sunscreen lotion

James — Sat, 07 Aug 2010 07:00:09 +0000

Here’s another item from the launch of the MINI Cabrio (Convertible) in Europe in the summer of 2004. As with the other MINI Cabrio collectibles, they fit in with the slogan “Always Open”.

Today we feature two tubes of MINI Cabrio sunscreen lotion. The orange tube shows a MINI Cabrio on the [...]

collectible of the day: IMMER OFFEN. pin

James — Fri, 30 Jul 2010 07:00:39 +0000

For the launch of the MINI Cabrio (Convertible) in the summer of 2004, MINI used the slogan “ALWAYS OPEN” which in German is “IMMER OFFEN”.

MINI Germany produced this button pin with “IMMER OFFEN.” in red with the MINI logo below.

See other MINI Cabrio/Convertible launch collectibles:

MINI Cabrio sunglasses MINI Convertible Dot Pens MINI Convertible launch pen CONVERTIBLE CONTRACT ad

collectible of the day: MINI Facelift and Convertible Technical Training manual

James — Thu, 01 Jul 2010 07:00:54 +0000

Three years after its 2001 launch, the MINI received a “facelift” (or revision) in mid-2004 for the model year 2005 vehicles. MINI began model year 2005 production on July 1, 2004 with the facelifted MINI Hardtop and the new MINI Convertible.

To inform US MINI dealerships of the changes, MINI USA produced this MINI Facelift [...]

collectible of the day: MINI John Cooper Works Cabrio postcard

James — Tue, 15 Jun 2010 07:00:12 +0000

To promote the new MINI John Cooper Works Cabrio (Convertible) in Germany, MINI created this oversized “3-D” postcard. The phrase “JETZT AUCH OFFEN ZUGELASSEN” roughly translates to “Now admitted open too”.

collectible of the day: MINI Cabrio sunglasses

James — Sat, 05 Jun 2010 07:00:38 +0000

These sunglasses were distributed in Germany for the launch of the MINI Cabrio (Convertible) in the summer of 2004. The flexible mirrored and tinted plastic sunglasses came rolled up in a small container about the size of a 35 mm film canister on which is written “MINI CABRIO. IMMER OFFEN.” (MINI [...]

collectible of the day: LET’S TAKE IT OFF ad

James — Fri, 04 Jun 2010 07:00:12 +0000

LET’S TAKE IT OFF. LET’S TAKE IT ALL OFF.

With the clear plastic wrapper still on the magazine, the back cover of the November 2004 issue of Playboy shows the top view of a Hot Orange MINI Cooper. When the plastic wrapper is removed, the MINI becomes a Convertible. Another example of a clever MINI ad [...]

collectible of the day: THE OPEN LETTER ad

James — Thu, 20 May 2010 07:00:42 +0000

At the time of the launch of the MINI Convertible in the US in 2005, MINI USA created this ad. THE OPEN LETTER ad was an open letter to people considering buying a Convertible to determine whether they are open people.

THE OPEN LETTER ad was found these magazine issues:

Men’s Journal. May 2005. (page 77)

The text [...]

collectible of the day: Convertible Contract ad

James — Tue, 06 Apr 2010 07:00:09 +0000

At the launch of the MINI Convertible in the US in September 2004, MINI USA’s marketing campaign was about “Always Open”. MINI encouraged new owners to keep the top down as much as possible. In that theme, this clever ad contained a Convertible Contract. In order to be an open motorer, one had to commit [...]

collectible of the day: MINI Convertible brochure 2009

James — Tue, 09 Mar 2010 08:00:14 +0000

MINI COOPER CONVERTIBLE. MINI COOPER S CONVERTIBLE.

Here is the first MINI model brochure we have featured. Shown is the first US brochure for the second-generation MINI Convertible. This 20 page, stapled brochure has many glossy photos and a flip-up page.

MINI colors shown: Pepper White, Chili Red, Interchange Yellow, Midnight Black, British Racing Green, Horizon Blue, [...]

collectible of the day: MINI Cabrio launch pen

James — Fri, 12 Feb 2010 08:00:00 +0000

The original MINI Cabrio (Convertible) launched in Europe in the Summer of 2004. One of the exclusive MINI colors at the debut was Hot Orange, so much of the marketing material was orange. This pen was no exception.