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As we announced on Tuesday, MINI will produce a John Cooper Works Countryman next year. Many automobile magazines sent writers to Austria to preview the new model. Here are reviews from several of the major automotive sources: Auto Express: MINI Countryman JCW [December 14, 2011] Autoblog: 2012 MINI Countryman Cooper S ALL4 John Cooper [...] MINI USA has released its first MINI Motoring Accessories / JCW Accessories catalog exclusively for the MINI Countryman. The two-sided flip brochure contains MINI Motoring Accessories in the 21-page “KEEP IT MINI.” side and John Cooper Works Accessories in the 7-page “KEEP IT WILD.” side. Stapled inside is an “OFFICIAL YOU-IFICIATION PLANNER” which contains [...] This review by Automobile seems late in coming, with the MINI Countryman out for several months now and winter being over. The article actually contains four reviews by four different editors. Of course there were mixed opinions: some loved the small SUV and some wondered if MINI went too far. It doesn’t take a marketing [...] Recently we mentioned the Virtual MINI Countryman app by BSSP. BSSP has created a print ad to promote the app. TRY ONE ON FOR SIZE Introducing the bigger, four-door, all-wheel drive MINI Countryman. Use your iPhone® and the new Virtual MINI app to see how it looks in your driveway, on the edge of [...] From Butler, Shine, Stern & Partners: Our new virtual MINI app lets consumers view the new MINI Countryman in any real-world environment they want–the peak of a mountain, the foot of a waterfall, or even their very own garage. Consumers can select from a variety of different configurations, view the vehicle at various angles, [...]
The February 28, 2011 issue of The New Yorker contains a series of three column ads for the MINI Countryman. Similar to previous MINI column ads, these ads “intrude” upon the surrounding ads and cartoon. The text of the small ads says simply “MINI COUNTRYMAN. The all-new, bigger MINI.”. They can be found [...]
A second customer has bought a MINI Countryman WRC from Prodrive and announced their entry into the World Rally Championship for 2011. Motorsport Italia with Armindo Araujo will begin with an S2000-spec MINI Countryman in Rally Portugal, then move up to the MINI Countryman WRC in time for Rally Italy in late May. From autosport.com: “We [...] Consumer Reports Cars Blog reviewed the new MINI Cooper S Countryman ALL4: I picked up our new Mini Countryman and delivered it to the test track earlier this week, and frankly came away not quite ready to give up the keys. The largest Mini yet seems a little more grown up than previous Minis on [...]
Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square. BSSP describes it: Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel [...] MINI USA’s ad agency Butler, Shine, Stern & Partners has a third MINI Countryman print ad featuring the Countryman’s larger trunk size. MONSTER TRUNK. Introducing the bigger, four-door, all-wheel drive MINI Countryman. The print ad can be found on page 13 of the March 2011 issue of Car and Driver. [...] |
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