Three MINI models have won the “Residual Value Champions” award: the MINI Cooper Coupe, MINI Cooper S Countryman ALL4, and the MINI One. The awards are given to the vehicles expected to retain the highest percentage of initial value after four years.
From BMW Group PressClub Global:
Munich. Driving pleasure, premium quality, efficiency and [...]
POWDERED DONUTS.
The bigger, four-door, all-wheel drive MINI Countryman.
Be prepared to take on every snow day, month or year. With the MINI Countryman, you’ve got winter covered.
And so does MINI, proud partner of the first annual Winter Soul Fest, sponsored by UPTOWN and VIBE magazines.
As we have seen, MINI USA is [...]
We knew it was coming and today MINI debuted the MINI John Cooper Works Countryman. The Countryman was the lone model without a JCW version, but no more. The JCW Countryman comes with the new VALVETRONIC engine but only manages 211 hp.
From BMW Group PressClub:
Woodcliff Lake, NJ – February 28, 2012… MINI [...]
As we announced on Tuesday, MINI will produce a John Cooper Works Countryman next year. Many automobile magazines sent writers to Austria to preview the new model. Here are reviews from several of the major automotive sources:
Auto Express: MINI Countryman JCW [December 14, 2011]
Autoblog: 2012 MINI Countryman Cooper S ALL4 John Cooper [...]
MINI USA has released its first MINI Motoring Accessories / JCW Accessories catalog exclusively for the MINI Countryman. The two-sided flip brochure contains MINI Motoring Accessories in the 21-page “KEEP IT MINI.” side and John Cooper Works Accessories in the 7-page “KEEP IT WILD.” side. Stapled inside is an “OFFICIAL YOU-IFICIATION PLANNER” which contains [...]
This review by Automobile seems late in coming, with the MINI Countryman out for several months now and winter being over. The article actually contains four reviews by four different editors. Of course there were mixed opinions: some loved the small SUV and some wondered if MINI went too far.
It doesn’t take a marketing [...]
Recently we mentioned the Virtual MINI Countryman app by BSSP.
BSSP has created a print ad to promote the app.
TRY ONE ON FOR SIZE
Introducing the bigger, four-door, all-wheel drive MINI Countryman. Use your iPhone® and the new Virtual MINI app to see how it looks in your driveway, on the edge of [...]
From Butler, Shine, Stern & Partners:
Our new virtual MINI app lets consumers view the new MINI Countryman in any real-world environment they want–the peak of a mountain, the foot of a waterfall, or even their very own garage. Consumers can select from a variety of different configurations, view the vehicle at various angles, [...]
The February 28, 2011 issue of The New Yorker contains a series of three column ads for the MINI Countryman. Similar to previous MINI column ads, these ads “intrude” upon the surrounding ads and cartoon. The text of the small ads says simply “MINI COUNTRYMAN. The all-new, bigger MINI.”. They can be found [...]
A second customer has bought a MINI Countryman WRC from Prodrive and announced their entry into the World Rally Championship for 2011. Motorsport Italia with Armindo Araujo will begin with an S2000-spec MINI Countryman in Rally Portugal, then move up to the MINI Countryman WRC in time for Rally Italy in late May. From autosport.com:
“We [...]
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