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Consumer Reports Cars Blog reviewed the new MINI Cooper S Countryman ALL4: I picked up our new Mini Countryman and delivered it to the test track earlier this week, and frankly came away not quite ready to give up the keys. The largest Mini yet seems a little more grown up than previous Minis on [...]
Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square. BSSP describes it: Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel [...] MINI USA’s ad agency Butler, Shine, Stern & Partners has a third MINI Countryman print ad featuring the Countryman’s larger trunk size. MONSTER TRUNK. Introducing the bigger, four-door, all-wheel drive MINI Countryman. The print ad can be found on page 13 of the March 2011 issue of Car and Driver. [...] From BMW Group PressClub Global: The world’s oldest and most distinguished design award was called into being in Chicago in 1950 by the architects Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann Jr., and is presented to this day by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban [...] MINI USA’s ad agency Butler, Shine, Stern & Partners has followed up its first US MINI Countryman print ad with this new one featuring a Pure Red MINI Cooper S Countryman ALL4. SOMEONE’S BEEN WORKING OUT. Introducing the bigger, four-door, all-wheel drive MINI Countryman. The print ad can be found in these magazine issues: [...]
Prodrive released this video on Facebook showing Kris Meeke testing the MINI Countryman WRC on the tarmac at Prodrive’s private test facility. View the video below or on Prodrive’s Facebook page.
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Following up on the MINI Countryman snowglobe installation, MINI Countryman Family Pack installation, and MINI Countryman NYC stunt, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created the first MINI Countryman billboard. The new billboard is located in Chicago and features a True Blue and White MINI Countryman over the [...]
Over the weekend many MINI dealerships held “Bootgating” parties for the official launch of the new MINI Countryman. Of course, MINI USA produced appropriate items to give away at the parties. Items included: MINI BOOTGATING insulated lunchbag MINI BOOTGATING can cooler “GO 4 IT.” toy football from MINI Financial Services MINI BOOTGATING [...] autosport.com posted an interview with Prodrive Chairman David Richards where he discusses the upcoming MINI Countryman WRC entries in the 2011 season of the World Rally Championship. Two Prodrive drivers have already been announced, they are Kris Meeke and Dani Sordo. The MINI Countryman WRC joins the Citroën DS3 WRC and Ford Fiesta RS WRC for [...]
Butler, Stern, Shine & Partners created another installation to market the new MINI Countryman, this time a moving one. Alluding to the marketing stunt from 2002 when Crispin Porter + Bogusky mounted MINIs on the tops of large SUVs, the current stunt has the new MINI Countryman as the SUV carrying a [...] |
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