Tag Archives : MINI USA


MINI USA model year 2014 price and equipment changes

MINI Models brochure

MINI USA released pricing and equipment updates for model year 2014. The new prices are already in effect as of May 1st. Model year 2014 production begins on July 1, 2013.

Prices for most models remain the same, only the Countryman and Paceman models see a $100 increase.

*Pricing in this document DOES NOT include the Destination and Handling charge of $795.

Model/Variant MY2014 MY2013
MINI Hardtop (MY2013)
Cooper $19,700 $19,700
Cooper S $23,300 $23,300
John Cooper Works $30,100 $30,100
MINI Convertible
Cooper $25,150 $25,150
Cooper S $28,150 $28,150
John Cooper Works $35,300 $35,300
MINI Clubman
Cooper $21,400 $21,400
Cooper S $25,100 $25,100
John Cooper Works $32,300 $32,300
MINI Coupe
Cooper $21,450 $21,450
Cooper S $24,750 $24,750
John Cooper Works $31,350 $31,350
MINI Roadster
Cooper $25,550 $25,550
Cooper S $28,550 $28,550
John Cooper Works $35,700 $35,700
MINI Countryman
Cooper $22,100 $22,000
Cooper S $25,700 $25,600
Cooper S ALL4 $27,400 $27,300
John Cooper Works $34,950 $34,850
MINI Paceman
Cooper $23,300 $23,200
Cooper S $26,900 $26,800
Cooper S ALL4 $28,600 $28,500
John Cooper Works $35,600 $35,500
MINI JCW GP (MY2013) $39,250 $39,250
MINI Cooper Clubvan $25,295 $25,295

From BMW Group PressClub USA:

Lineup Equipment / Technology / Pricing Changes

Production of MY2014 MINI vehicles begins July 1, 2013.

The only models that will have a price increase for the MY2014 are Paceman and Countryman; however, for the $100 increase, all variants of those two models will come equipped standard with heated mirrors and washer jets.

There will only be one premium package moving forward, which will include the dual pane panoramic sunroof, rain sensor / automatic headlight control and automatic climate control. The cost for this option package is $1,250.

A new package, called City Pack, will be offered on all models and will include the alarm system, power fold mirrors, heated mirror and wash jets, auto dimming rear-view mirrors (interior and exterior), rear park distance control and comfort access. The cost for this package will be $1,250.

Specific Option Changes by Model

Countryman and Paceman

The Center Rail in Countryman and Paceman vehicles will be replaced by standard double cup holders in the rear seats.

  • The Countryman’s cup holder will include a 12V charging / power outlet.
  • Paceman’s cup holder will also include a 12V outlet as well as an iPod holder.

Countryman’s rear doors will have a padded arm rest and a bench seat will be standard (a bench seat is the only rear seat configuration available for Countryman).

Paceman will be equipped with Comfort Suspension as standard, and the Sport Suspension will be a no-charge option.

Beginning in MY 2014, MINI will offer both interior and exterior John Cooper Works Packages for Paceman and Countryman models, so Cooper and Cooper S owners can opt for the sportier design cues and color combinations, even if they don’t choose to upgrade the performance.

See the press release Complete 2014 MINI Lineup Pricing and Equipment Updates.


MINI USA gift to early MINI JCW GP buyers

MINI USA JCW GP keychain and letter

Early purchasers of the MINI John Cooper Works GP have started receiving surprise packages from MINI USA.  The black plastic bubble-wrap packages say simply “VELOCI SPOLIA.” in large white letters.

Inside is a custom brushed-metal keychain with the MINI logo on the front and with the words “2013 JCW GP”, the individual number of their GP, and “Veloci Spolia” engraved on the back.

There is also a letter from Jim McDowell, the “Motorer-in-Chief” (also known as the Vice President of MINI USA).  It reads:

Just about every racer we know has a superstition. Whether it’s wearing lucky underwear, lighting a candle before a race, or drinking a double espresso, it helps get you to the finish. And with delivery of your 2013 MINI John Cooper Works GP right around the corner, racing will hopefully be a big part of your life. So, we thought you would appreciate a lucky charm made just for you.

Much like the rare MINI you’ve so patiently waited for, this token of good fortune is one-of-a-kind, featuring your GP’s exclusive serial number and a few words of inspiration. We hope you enjoy it. And, most importantly, that your new MINI helps keep your spirit and adrenal glands in top form.

Veloci Spolia,*

Jim McDowell

Motorer-in-Chief
Jim McDowell

*To the fast, go the spoils.

MINI USA JCW GP keychain (back)


MINI USA Configurator updated with Paceman

MINI USA Configurator: 2013 MINI Paceman

MINI USA updated its Configurator to include the forthcoming MINI Paceman (excluding the John Cooper Works Paceman). The new exterior color options Blazing Red, Brilliant Copper, and Starlight Blue are there.  Standard wheels on the MINI Cooper S Paceman are the 17″ 5 Hole Black Star design.  The two Paceman S models get the option of the new 19″ Y Spoke Light Anthracite alloy wheels.  There are two versions of the Premium Package:

  • Premium Package 1 ($1,750) – Chrome Line Interior, Alarm System, Rear Park Distance Control, Automatic Climate Control, Auto Dimming Mirrors, Auto Dimming Rear View, Auto Wipers/Headlamps, Powerfold Heated Mirrors, Heated Mirrors/Washers.
  • Premium Package 2 ($1,250) – Auto Wipers/Headlamps, Automatic Climate Control, Dual Pane Sunroof.

MINI USA 2012 Configurator


WIN SMALL Facebook app

WIN SMALL Facebook app

As we saw on MINI Takes the State 2012, MINI USA is a partner with USA Olympics and USA Paralympics.  The theme is “WIN SMALL” and MINI USA released a video and Facebook app in support of it.

Small is feisty. Often underestimated, but rarely intimidated. Small tries harder, because it has to. So small’s victories are always sweeter. That’s why we’re celebrating those who dream big – no matter their size. To share your own Small-Beats-the-Odds story, visit us on Facebook. Now get out there and WIN SMALL.

You can use the app to upload your own story or video of winning despite the odds.  Or just download the the flag of cars images.

Visit the WIN SMALL Facebook app.


MINI JCW Countryman sneak peek on MINIUSA.com

MINI JCW Countryman on MINIUSA.com

Although you can’t configure one yet, MINIUSA.com has a sneak peek of the forthcoming MINI John Cooper Works Countryman.  See a few images and sign up for the MINI JCW Countryman email list if you’re interested in this latest member of the the MINI and John Cooper Works family.

MINIUSA.com’s future concepts page also has the MINI JCW GP, MINI Clubvan, and MINI Paceman.

Visit MINIUSA.com.

MINIUSA.com Concepts


MINI USA keeps BSSP

BSSP MINI Work

We’ve posted about many BSSP ad campaigns for MINI USA over the years.  Butler, Shine, Stern & Partners have won many awards for their work for MINI USA including recent ad campaigns “MINI vs. Porsche”, “MINI Rocks the Rivals”, and “Motor-Tober”.  They will continue to create marketing campaigns for MINI USA.

Periodically MINI USA holds agency reviews due to BMW’s purchasing policy requirements.  Back in January, MINI USA released an RFP for most of its creative marketing work.  After a multi-stage review process, BSSP won the contract.

From MINI USA NEWS:

Woodcliff Lake, NJ – May 29, 2012…  MINI USA announced today that after a thorough RFP process, Butler, Shine, Stern and Partners (BSSP) from Sausalito, California has been named as the advertising agency of record for MINI brand and dealer co-op advertising in the U.S. BSSP has been responsible for MINI USA advertising since late 2005, and will continue to support the business moving forward through the duration of this new three-year contract.

“The pitch delivered by BSSP outlined clear strategic vision for MINI’s future growth, detailed consumer insights as well as an abundance of creative ideas,” said Tom Salkowsky, Manager – MINI USA Marketing. “BSSP demonstrated that while their team was the incumbent, they are far from complacent, and have the creative edge that we will need to move the MINI brand forward in an increasingly competitive segment.”

The new contract begins in June 2012, and extends for three years. It will include BSSP supporting MINI national brand creative, regional and dealer creative, as well as media planning and buying for both national and co-op advertising. The decision-making panel was comprised of representatives from MINI USA Marketing and a representative from the global MINI Marketing team, Purchasing, Sales and the MINI USA dealer network.

“This was an incredibly challenging brief and process as we were competing with a strong set of talented agencies,” said John Butler, Executive Creative Director at BSSP. “We are extremely proud to have successfully defended the MINI business, and we’re thrilled that we will have the opportunity to bring some of the agency’s new creative ideas to life over the coming years.”

MINI USA’s interactive work (MINI USA.com, MINI dealer websites and social media) is currently supported by BEAM Interactive in Boston, Massachusetts; and Sanders Wingo in Austin, Texas was appointed in September 2011 to support all the Multi cultural marketing activities.

Read BSSP’s reaction to the award in their blog post We retain MINI, and add global duties to boot (Get it?).

See many of the live action, video, and print ads by BSSP.


collectibles: MINI Test Drive Takedown trading cards

MINI Test Drive Takedown trading cards

Earlier this month we wrote about the MINI Test Drive Takedown spring campaign.  Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors.  MINI USA has created six “characters” for each of the six models.  As part of the campaign, they have produced a pack of six MINI Test Drive Takedown trading cards.

  • Full Tank Nelson – 2012 MINI Cooper S Hardtop
  • Boom Boom BiggerBoot – 2012 MINI Cooper Clubman
  • Doctor Roofless – 2012 MINI Cooper S Roadster
  • Snowy Roades – 2012 MINI Cooper S Countryman ALL4
  • Sunny Weathers – 2012 MINI Cooper Convertible
  • The Overtaker – 2012 MINI John Cooper Works Coupe

The Overtaker is the one card that changed model from the MINI USA website going from a MINI Cooper S Coupe to a MINI John Cooper Works Coupe.

See the list of MINI Test Drive Takedown dealer events and pick up a pack of collectible trading cards.


MINI 10 Years Anniversary model debuts

MINI 10 Years Anniversary special edition

In the press release before the New York International Auto Show, MINI announced a US-only special edition model to commemorate the ten years MINI has been in the United States.  It will come as a Cooper only.

From BMW Group PressClub Global:

Special model for the USA: MINI 10 Years Anniversary.

The second world premiere at the Auto Show in New York is dedicated to the tenth anniversary of MINI on the US automobile market. The MINI 10 Years Anniversary was designed especially for customers in the USA. Based on the MINI Cooper, the 121 hp 4-cylinder anniversary model expresses the pioneering spirit of the first premium small car as it set out to take the USA by storm. “As you would expect, it is available in three paint finishes: red, white and blue – the three colors which make up the national flag of the USA,” says Dr. Kay Segler.

The Chili Red version on display features chrome driving lamps, 16″ R90 Cross Spoke Alloy wheels, larger rear spoiler, striped side graphics, and special “MINI 10 Years in America” grille badge and rear badge.

Read the entire press release MINI at the New York International Auto Show 2012.


MINI USA 10 Years newspaper ad

MINI USA 10 Years newspaper ad

AFTER 10 GREAT YEARS IN AMERICA,
WE HAVE A FEW PEOPLE TO THANK.

More specifically, over 400,000 motorers.
Join the celebration at FACEBOOK.COM/MINIUSA.

As you probably know, MINI USA recently celebrated ten years in America.  They created a “Thank You” webpage with a high-resolution color image created with all of the customer names.

MINI USA’s advertising agency Butler, Shine, Stern & Partners also created a print ad including all of the names (shown above).  The ad can be found in the March 22, 2012 edition of The New York Times on pages A14-A15.


MINI Test Drive Takedown starts today

MINI Test Drive Takedown

TEST DRIVE TAKEDOWN

Get ready for an all-asphalt battle of the ages at the MINI Test Drive Takedown. Grab the wheel and feel the no-holds barred handling that only MINI can administer. Then take a spin in one of our competitors to see for yourself who’s worthy of the title belt.

MINI USA’s spring campaign has begun with a comparison of MINI models and the competitors.  MINI’s lineup includes:

  • Full Tank Nelson – MINI Cooper S Hardtop
  • Snowy Roades – MINI Cooper S Countryman ALL4
  • Boom Boom BiggerBoot – MINI Cooper Clubman
  • The Overtaker – MINI Cooper S Coupe
  • Doctor Roofless – MINI Cooper S Roadster
  • Sunny Weathers – MINI Cooper Convertible

The MINI Test Drive Takedown is going from dealer to dealer beginning today at MINI of the Woodlands (Texas) and MINI of Reno.

See the list of MINI Test Drive Takedown dealer events.