collectible of the day: THE BOOK OF MAINTENANCE

THE BOOK OF MAINTENANCE

THE BOOK OF MAINTENANCE is one of the first MINI owner brochures and was released in 2002.

The 4 page stapled booklet contains maintenance and roadside assistance information.  Inside it included a sheet of four mechanic’s name patch stickers: Joe, Sherry, Earl, and a blank one.

The MINI USA catalog [...]

Owner’s Manuals for 2010 and 2011 added

The Owner’s Manuals for 2010 and 2011 have been added to the MINI manuals page.

2010 Hardtop / Convertible 2010 Clubman 2011 Hardtop / Convertible 2011 Clubman 2011 Countryman [...]

collectible of the day: The Idiosyncrasies of Your New MINI (2007)

The third version of this quirky owner’s brochure, created in 2007 for the second-generation MINI, was again called  THE IDIOSYNCRASIES OF YOUR NEW MINI.  This version did not have the paper sleeve, but was a larger, single-fold sheet.

The 2007 version covers:

GET READY TO START YOUR ENGINE. THERE’S NO SUCH THING AS “TOO [...]

collectible of the day: The Idiosyncrasies of Your New MINI (2009)

For 2009, MINI updated The Idiosyncrasies of Your New MINI “manual” and created three versions for the three MINI models.

[...]

collectible of the day: The Idiosyncrasies of Your New MINI (2005)

In January we featured the original Top 10 Idiosyncrasies of Your New MINI brochure. The second version, created in 2005 for the refreshed first-generation MINI, was called THE IDIOSYNCRASIES OF YOUR NEW MINI.  This version did not have the paper sleeve, but was a larger, single-fold sheet.

The 2005 version covers:

YOUR SEAT HAS A [...]

collectible of the day: NEW MINI OWNER gift

In the first few years of the MINI in the US, MINI USA gave new owners the MINI UNWRAPPED CD with information about the vehicles.  In keeping with current technology, MINI USA now gives new owners a gift including a USB memory stick and a fold-out guide [...]

collectible of the day: MANUAL OF MOTORING

This brochure ad insert by MINI USA came out in early 2003.  “The Manual of Motoring is intended to provide information about the differences between “driving” and “motoring.”  Information that, under normal motoring conditions, would take MINI owners months to discover for themselves.”

The 16 page manual contains:

LET’S MAKE BEAUTIFUL MUSIC – Making sounds [...]

collectible of the day: MINI ROAD ATLAS (2005)

This MINI ROAD ATLAS from 2005 is meant to be kept in your glovebox with your MINI Owner’s Manual. The book’s 152 pages covers the US, Puerto Rico, and Canada and includes information such as:

MINI Dealer Listing A MINI Guide to Tranquility, Bliss and Utopia Maps by State Mileage Chart Driving Time and [...]

collectible of the day: The Official MINI Insider’s Guide

THE OFFICIAL MINI INSIDER’S GUIDE Classified tips on levers, toggles, switches and knobs. MINI OWNER’S ONLY

This MINI owner’s guide from 2008 is an eight-page, stapled brochure that gives a tutorial on operating the often-confusing MINI interior functions of the second-generation MINI.  It describes how to customize personal settings, set the clock, use the [...]

collectible of the day: Unauthorized Owner’s Manual

Owning a MINI is fun enough, but MINI USA goes further to make the experience even better.  In the early years of the MINI, that meant welcome packages, free coffee mugs, and clever items like this UNAUTHORIZED OWNER’S MANUAL.

This stapled, 32 page brochure from 2002 covers topics like helpful British car terminology, the [...]