Monthly Archives: February 2010

collectible of the day: MISSION MINI book

MISSION MINI was a worldwide contest organized by MINI and held in Barcelona in November 2003.  Twenty-one teams competed to track down “stolen” artwork by artist Peter Halley.  The crime’s story and characters were set up in a short book MISSION MINI by award-winning crime writer Val McDermid.  This 52 page book was available in several languages including English, French, and German.

Download MISSION MINI in German.

collectible of the day: MINI TRACKS 1. CD

MINI Tracks 1This is the first of at least two CDs in the MINI Tracks series from Europe.  This five-song CD was released in 2001.

©2001 Sony Music Special Projects

Track listing:

  1. Hill & Funés – Don’t Hesitate
  2. Turntablerockers – Stars
  3. Micatone – Step into the Gallery (MINI Version)
  4. Espuma – Espuma (Aha, Aha) (Progressive Short Mix)
  5. George Benson – Return of the Prodigal Son

“BAD MINI” billboard in Hamburg, Germany

BAD MINI billboardOn the Reeperbahn, Hamburg’s famous red-light district, MINI has installed a large billboard.  It features a Chili Red MINI Cooper S and a large whip with the title “BÖSER MINI.” (meaning “BAD MINI.”).  The billboard instructs you to send a text message with the keyword “SM” to 53335 to whip the MINI.

See a video of the BÖSER MINI billboard in action.

MINI Cooper vs. Citroën DS3

Citroen DS3
The automotive press has been buzzing about the new Citroën DS3.  So, how does it compare to the MINI Cooper?  Auto Express puts them head-to-head:

Don’t underestimate the new DS3, though – it stands a better chance than most. Its 118bhp 1.6-litre petrol engine is the same as the unit under the bonnet of the MINI Cooper in our twin test. A more powerful turbocharged version, with 148bhp, is also available, but the former looks set to give the MINI a real run for its money, with a price tag of £13,700 and the promise of virtually identical performance.

The MINI has already beaten the Alfa Romeo MiTo and the SEAT Ibiza in Auto Express comparisons. Read how MINI completes the hat-trick at Auto Express: Citroen DS3 vs. MINI Cooper.

collectible of the day: MINI cards ad

MINI cards ad
This insert appeared in September 2007 and featured four punch-out MINI cards. The ad read:


With four iconic models, there’s a pretty good chance that you can find the MINI that’s exactly right for you. But no matter which one you choose, you’re guaranteed the classic MINI handling, superb gas mileage, full maintenance for 3 years or 36,000 miles and more fun than you thought possible on the road. And if you can’t make your mind up, take one of each. They’re small. Get one at MINIUSA.COM.

The insert can be found in the following magazine issues:

  • Automobile. September 2007. (between pages 24 & 25)
  • The New Yorker. September 3 & 10, 2007. (between pages 28 & 29)
  • Road & Track. September 2007. (between pages 104 & 105)

collectible of the day: John Cooper Works Tuning Kit MINI Cooper S brochure

John Cooper Works Tuning MINI Cooper S brochure
In 2003, John Cooper Works released the first tuning kit for the R53 MINI Cooper S.  It was strictly a dealer-installed accessory and included a JCW cylinder head, exhaust system, engine calibration, supercharger, and badges.

This eight-page brochure from the UK and printed in March 2003 gives some background information on John and Mike Cooper, describes the parts of the tuning kit, and displays the performance gains.

Download the John Cooper Works Tuning MINI Cooper S brochure.

collectible of the day: original MINI Cuckoo Clock

original MINI Cuckoo ClockThe current Clubman Cuckoo Clock on the MINI MotoringGear website is the second version of the second generation cuckoo clock.  Shown above is the original (first generation) MINI Cuckoo Clock.  On the hour the Chili Red MINI would start up, appear from its garage, rev its engine, and sound its horn.  The clock had a light sensor to turn off this feature at night.