Here is an ad insert from 2004 that embodies all the qualities of the MINI brand: fun, competition, good feelings, and cleverness. The ad features a small pad of Motoring Score Cards used to play a game over one to five days. The ad reads:
LET’S SCORE SOME GOOD KARMA. Let’s reward ourselves for avoiding pedestrians. Let’s rack up points on the way to the office, the movies and the dentist. Let’s add it all up to prove we’re the best at doing good. Let’s try not to rub it in. LET’S MOTOR.™
Players get points while motoring around and accomplishing tasks such as waving (5 points), getting a trucker to honk (15 points), motoring naked (40 points), and giving someone a jump (100 points).
The ad insert can be found in the following magazine issues:
- AutoWeek. March 1, 2004. (between pages 16 & 17)
- Outside. Vol. 29, No. 4. April 2004. (between pages 78 & 79)
- Stuff. Issue 53. April 2004. (between pages 48 & 49)
Download the Motoring Score Card and play this weekend.