• The Wall Street Journal: Comparing Fuel Economies and Cost

    Looking beyond simple mpg figures, The Wall Street Journal looks at the total-cost-of-ownership for the most fuel-efficient cars.  The author factors in addition criteria such as selling price and calculates costs over a ten-year vehicle […]

  • collectible of the day: sewing kit

    If you doubt that MINI marketing hasn’t used nearly every item possible, here is a small sewing kit from Europe.  It was distributed as part of the “IT’S NOT A CAR.” MINI Collection marketing campaign […]