In the summer of 2002, Crispin Porter + Bogusky created this simple ad. Placed in the centerfold of the magazine, the ad included a Chili Red MINI Cooper slaloming around orange staples representing traffic cones. CP+B had to arrange with the magazine publishers to use these special staples. The simple copy in the bottom-left corner read:
Find out why a MINI handles the way it does at MINIUSA.COM
The ad can be found in the following magazine issues:
- AutoWeek. July 2002.
- ESPN Magazine. May 26, 2003. (pages 70 & 71)
- Rolling Stone. August 22, 2002. (pages 50 & 51)