LET’S MESS WITH PERFECTION. Let’s Daniel Boone-flag it. Let’s flame paint it. Let’s detail it. Let’s whale tail it. Let’s fuzzy dice it. Let’s trick it out. Let’s spoiler kit it. Let’s mirror tint it. Let’s whitewall it. Let’s hot rod it. Let’s lower it. Let’s raise it. Let’s do nothing. Let’s do whatever. LET’S MOTOR.™
Today we feature yet another early (2002) ad by MINI USA’s first advertising agency Crispin Porter + Bogusky. The thick, printed ad insert had detail stickers of wheels, flames, rally lights, numbers, hood scoops, spoilers, etc. to trick up a pure silver MINI Cooper.
The ad insert can be found in these magazine issues:
- Car and Driver. Vol. 48, No. 1. July 2002. (between pages 48 & 49)
- Motor Trend. Vol. 54, No. 6. June 2002. (between pages 80 & 81)
The catalog number is INS003-02.