Daily Archives: August 4, 2010

MINI USA sales for July 2010

From BMW Group PressClub USA:

MINI USA reported sales of 4,326 automobiles, a decrease of 11.2 percent from the 4,872 cars sold last year.  The drop in sales was affected by the Cash for Clunkers program that took place in July and August of 2009 and boosted sales volume.  Excluding this one-off, the brand’s sales performance would have been ahead of last July.  Year-to-date, MINI USA also reported sales of 25,279 automobiles, a slight decrease of 1.9 percent and nearly on par with the 25,757 units sold last year.  In a segment that is down double digits year-to-date, the brand continued to gain market share.

July 2010 July 2009 change year-to-date 2010 year-to-date 2009 change
4,326 4,872 -11.2% 25,279 25,757 -1.9%

See MINI sales in the USA by month.

collectible of the day: MY OTHER CAR… bumper sticker

MY OTHER CAR WAS DEMOLISHED BY THE GOVERNMENT. bumper stickerLast summer, the US government’s C.A.R.S (or Cash for Clunkers) program went into effect to stimulate the auto industry and theoretically help save the environment.  MINIs, with their high fuel efficiency, qualified for the rebates.

In response, MINI USA sent this bumper sticker to dealers.  It said “MY OTHER CAR WAS DEMOLISHED BY THE GOVERNMENT.” followed by the MINI logo.