Exactly nine years ago today the first MINI ads in the US appeared in the August 20, 2001 issue of AutoWeek magazine. There was actually a series of three half-page ads on consecutive odd-numbered pages.
Page 5 had (pictured right):
LET’S BURN THE MAPS. Let’s get lost. Let’s turn right when we should turn left. Let’s read fewer car ads and more travel ads. Let’s not be back in ten minutes. Let’s hold out until the next rest stop. Let’s eat when hungry. Let’s drink when thirsty. Let’s break routines, but not make a routine of it. LET’S MOTOR.™