In early 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners. The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”. Pictured is the poster ad for the series.
The Hammer & Cooper poster ad can be found in these magazine issues:
- Anthem. No. 27. March/April 2007 (page 9)
- ESPN The Magazine. February 26, 2007. (back cover)
- MC². Issue No. 7. March-April 2007. (page 8)
- Men’s Fitness. April 2007. (back cover)
- Men’s Health. March 2007. (inside back cover)
- Men’s Journal. May 2007. (page 223)
The Hammer & Coop website address shown on the poster (HAMMERANDCOOP.COM) now goes to the MINIUSA.com website.