Hammer and Coop poster ad
In early 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners.  The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”.  Pictured is the poster ad for the series.

The Hammer & Cooper poster ad can be found in these magazine issues:

  • Anthem. No. 27. March/April 2007 (page 9)
  • ESPN The Magazine. February 26, 2007. (back cover)
  • MC². Issue No. 7. March-April 2007. (page 8)
  • Men’s Fitness. April 2007. (back cover)
  • Men’s Health. March 2007. (inside back cover)
  • Men’s Journal. May 2007. (page 223)

The Hammer & Coop website address shown on the poster (HAMMERANDCOOP.COM) now goes to the MINIUSA.com website.