LET’S RECREATE AUTOMOTIVE HISTORY.* Let’s see what this street legal go-kart can do. Let’s find a big, empty parking lot. Let’s bust out the orange cones. Let’s pull out the stopwatch. Let’s set a slalom course for adventure. Let’s get ready. Let’s get set. LET’S MOTOR.™
From early 2004 we have this interactive ad insert from Crispin Porter + Bogusky. The fold-out ad has 8 punch-out folding orange cones to set up your own slalom course.
The footnote of the ad reads:
| *Road & Track puts tons of new cars through their 700-ft. slalom test to measure handling and agility. It’s kind of a big deal. And considering a stock MINI Cooper beat some pretty serious rides, including the Dodge Viper SRT-10 and Porsche 911 Turbo, you may want to tell your friend riding shotgun to eat a very light lunch. |
The MINI USA catalog number is INS001-04.
The ad insert can be found inside the following magazine issues:
- Fast Company. Issue 80. March 2004. (between pages 36 & 37)
- FHM. April 2004. (between pages 88 & 89)
- Men’s Fitness. March 2004. (between pages 24 & 25)
- Road & Track. Vol. 55, No. 7. March 2004. (between pages 32 & 33)