These three R50R MINI Robots are highly-sought-after limited edition collectibles from the “Men of Metal” viral marketing campaign by Crispin Porter + Bogusky from early 2004. The bendable robot collector’s models came in three variations:
- Electric Blue with Stars and Stripes roof-shield
- Dark Silver with Checkerboard roof-shield
- Chili Red with Union Jack roof-shield
|Men of Metal
The R50R action figure is inspired by Men of Metal, Eyewitness Accounts of Humanoid Robots. The book chronicles Mr. Rowland Samuel’s investigation into eyewitness sightings of robot-like creatures in Oxford, England. A 44-page excerpt of the book, including 18 startling photographs, is included with every R50R action figure.
CONTENTS: One (1) autonomous biped robot, a.k.a. the MINI R50R humanoid robot, in the likeness of the robot first discovered on the World Wide Web at www.r50rd.co.uk/research/internal/v2i/engin/
The R50R MINI Robots were sold at US MINI dealerships for $20 each. They also appeared in the MINI MOTORINGGEAR SPRING/SUMMER 2005 catalog.
The MINI USA part numbers are 99 00 0 006 748 (Chili Red), 99 00 0 006 749 (Electric Blue), and 99 00 0 006 750 Dark Silver).
See the Men of Metal ad.