Yearly Archives: 2010


collectible of the day: THE BOOK OF MAINTENANCE

THE BOOK OF MAINTENANCE
THE BOOK OF MAINTENANCE

THE BOOK OF MAINTENANCE is one of the first MINI owner brochures and was released in 2002.

The 4 page stapled booklet contains maintenance and roadside assistance information.  Inside it included a sheet of four mechanic’s name patch stickers: Joe, Sherry, Earl, and a blank one.

The MINI USA catalog number is PD1-1101.


MINI Christmas Paper Maker

THE TELL-IT-LIKE-IT-IS MINI CHRISTMAS PAPER MAKER

MINI Space announced the MINI Christmas Paper Make from MINI UK.  You can make custom Christmas wrapping paper, but it’s also a contest.

Post a photo of your custom-wrapped presents on our fan page wall. Get creative, because the 4 pictures that the community “likes” the most will win a small gift from under the MINI Tree. Share your post with friends to see if they like your wrap job!

1. Go to www.mini.co.uk/xmaspaper design your paper & wrap your present.
2. Take a photo and put it on our facebook wall.
3. Get all your friends and family to vote on your photo.
4. The 4 photos with the most “likes” on facebook will win!

Design, print and give! Follow the step-by-step guide and then do it yourself!

Read the entire article MINI’s Tell-it-Like-it-is Christmas Paper Holiday Gift Give Away!


collectible of the day: Product Brief 2003

Product Brief 2003MINI COOPER
MINI COOPER S

PRODUCT BRIEF 2003

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

From 2003 we have this dealer-only, spiral-bound product brief brochure.  The 98 pages contain updates, features, and technical data.  The main sections are:

  • INTRODUCTION
  • THE CONCEPT
  • PRODUCT VALUES
  • PRODUCT RANGE
  • COMPETITOR OVERVIEW
  • POWERTRAIN & AGILITY
  • EXTERIOR DESIGN
  • INTERIOR DESIGN
  • SAFETY: ACTIVE & PASSIVE
  • ELECTRICS
  • QUALITY & RELIABILITY
  • MANUFACTURING
  • TECHNICAL DATA
  • EQUIPMENT LIST

The back page reads “For use within the MINI Organization only / Date of Issue: April 2003”.

See the previously featured 2004 Product Brief, 2005 MINI Model Update, 2005 Product Information, 2007 Product Brief, 2008 Product Brief, 2008 JCW Product Brief, and 2009 Product Brief.


collectible of the day: MINI model banners

MINI COOPER S bannerMINI COOPER banner
The MINI model banners shown hung in MINI dealerships from the launch of MINI in the US in 2002.  They hang from thick string attached to a wooden dowel (with a second dowel at the bottom).  The MINI COOPER banner has an orange border while the MINI COOPER S banner has a purple border.  The banners measure 23.5″ wide by 49.5″ high.


collectible of the day: MORE TURN. LESS BURN. sticker ad

MORE TURN. LESS BURN. sticker ad (front)

MORE TURN. LESS BURN. sticker ad (back)

DRIVE LIKE THERE IS A TOMORROW.
At MINI, we believe you can hug trees and corners at the same time. That the letters RPM can play nice with the letters MPG. And that adrenaline is a renewable resource. It’s this belief that led us to create a car with the best CarFun Footprint on the road. Display your sense of pride in getting the most out of every single mile you motor by affixing this badge to the boot of your MINI.

Like the WHIPTASTIC HANDLING sticker ad we featured in October, today’s “MORE TURN. LESS BURN.” sticker ad contains a thick, simulated metal sticker for the boot of your MINI.


dimensions comparison

With the release of the new MINI Countryman, we created a dimensions comparison table and diagram to show the size comparison among the original classic Mini Cooper, the new MINI Cooper, and the MINI Countryman.

1961 Mini Cooper 2002 MINI Cooper 2011 MINI Cooper Countryman
Length 120.25″ / 10.0 ft. 142.8″ / 11.9 ft. 161.7″ / 13.475 ft.
Width 55.5″ / 4.625 ft. 66.5″ / 5.5 ft 70.4″ / 5.9 ft.
Height 53.0″ / 4.4 ft. 55.4″ / 4.6 ft 61.5″ / 5.125 ft.
Wheelbase 80.0″ / 6.7 ft. 97.1″ / 8.1 ft. 102.2″ / 8.5 ft.
Unladen Weight (Manual) 1,315 lb. 2,524 lb. 2,954 lb.

The cars shown in the diagram are to scale:

dimensions comparison illustration