• RSR Motorsports starts season at Daytona

    The GRAND-AM Continental Tire Sports Car Challenge season begins this Friday, January 28th, with the GRAND-AM 200 at the Daytona International Speedway.  MINI will once again be represented by RSR Motorsports fielding three MINI Cooper […]

  • MINI Cooper vs. FIAT 500 Sport

    As the FIAT 500 arrives in the United States soon, some comparisons to the MINI Cooper have been made.  For our comparison, we chose the two models closest in performance: the MINI Cooper versus the […]

  • MINI vs. Monster: The Making of video

    Last Friday, MINI released the MINI vs. Monster video ad on the YouTube MINI channel.  The one and a half minute “3D slow motion” video ad features the four-member MINI family being jumped by a […]

  • BSSP: MINI Countryman billboard

    Following up on the MINI Countryman snowglobe installation, MINI Countryman Family Pack installation, and MINI Countryman NYC stunt, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created the first MINI Countryman billboard. The […]