Monthly Archives: January 2011

AUTOSPORT: interview with Prodrive Chairman David Richards

World Rally posted an interview with Prodrive Chairman David Richards where he discusses the upcoming MINI Countryman WRC entries in the 2011 season of the World Rally Championship.  Two Prodrive drivers have already been announced, they are Kris Meeke and Dani Sordo.

The MINI Countryman WRC joins the Citroën DS3 WRC and Ford Fiesta RS WRC for the 2011 season.  Richard says “Volkswagen are about to announce their return to the World Rally Championship as well – and under the Volkswagen brand rather than Skoda” and may run a limited schedule of rallies like MINI will do.  The entries list for Rally Sweden, the first event of the season, has been published but MINI is not entered.

The entry of MINI by Prodrive is generating a lot of interest in MINI Countryman WRC sales.  Richard says:

“This is the first time I can remember for a long time that the private teams, private customers buying the Mini will have an identical car in every respect to the ones Dani and Kris are going to be driving.

“We’ve got cars going all over the world now. We’ve had orders from Brazil, Australia, the Middle East, the Far East, all across Europe, so you’ll see the Mini out there very quickly.”

MINI vs. Monster video ad coming tomorrow

MINI vs. Monster

Above is a screenshot of the forthcoming MINI vs. Monster video ad which will be released tomorrow, January 14th.  Already being shown on German television, the two-minute “3D slow motion” ad features the four-member MINI family being jumped by a monster truck.

From Popsop:

The video is dubbed ‘MINI vs Monster’ and sees a huge monster truck jumping as long as 15.52 meters over the Mini car family standing motionless on the stadium: MINI Cooper Convertible, MINI Cooper Clubman, MINI Cooper S and MINI Cooper S Countryman.

The 2-minute 3D slow motion video was produced by Amsterdam-based BSUR agency. The film director Robert Jitzmark employed over 120 experts such as 3D technologists and scientists who were in charge of calculating the physics of the jump. Especially for the set, 30, 000 cubic yards of sand were imported to the stadium. The entire shoot from preparation to the actual jump took 6 days, which resulted in the making of a 2-minute video!

Read the rest of the article MINI Vs Monster–a 3d Slow Motion Video Ad to Debut in American 3d Movie Theatres and view the trailer videos.

BSSP: MINI Countryman NYC stunt

MINI Countryman NYC stunt

Butler, Stern, Shine & Partners created another installation to market the new MINI Countryman, this time a moving one.  Alluding to the marketing stunt from 2002 when Crispin Porter + Bogusky mounted MINIs on the tops of large SUVs, the current stunt has the new MINI Countryman as the SUV carrying a classic Mini on the roof.  From the BSSP website:

When MINI first launched in the US they mounted one on top of an SUV to show just how small it was. Well, with the launch of the all-new, four-wheel drive Countryman, MINI isn’t so mini anymore. So we simply couldn’t resist mounting a classic MINI on top of the Countryman, to show just how much we’ve grown. The copy on the side of the Countryman reads: “Holds everything you need for a fun weekend.”

See more photos on the BSSP website.

Below is the original stunt:

CP+B MINI stunt (Chili Red)

CP+B MINI stunt (Indi Blue)

global MINI sales for December 2010

From BMW Group PressClub USA:

MINI brand: New sales record

With a total of 234,175 vehicles sold (+8.1%; prev. yr. 216,538), MINI set a new sales record in the year just ended. December sales climbed 38.3% year-on-year to 25,359 vehicles. The brand’s positive annual result was due in part to the MINI Countryman (14,337 units) recently released in September, as well as the MINI Hatch (+3.9% to 155,841) and the MINI Convertible (+15.5% to 32,680). Sales improved in virtually all markets. The U.S. remains the largest market with 45,644 units sold in 2010, closely followed by the U.K. (44,514 units). Third largest market is Germany with 31,472 cars.

December 2010 December 2009 change year 2010 year 2009 change
25,359 18,335 38.3% 234,175 216,538 8.1%

See all MINI sales worldwide by month.

RSR Motorsports completes January Test Days at Daytona

RSR Motorsports No. 198 MINI from 2010

RSR Motorsports No. 198 MINI from 2010

RSR Motorsports completed pre-season testing of its three MINI Cooper S racecars last weekend at the January Test Days at Daytona in preparation for the upcoming GRAND-AM Continental Tire Sports Car Challenge.  Over the three days from January 7-9, the team drove in six practice sessions, two each day.  RSR Motorsports completely rebuilt the MINIs since last season and the team has a new car, the No. 195 MINI Cooper S.

Sarah Cattaneo and Owen Trinkler will again be partners, moving to the new No. 195 MINI.  The No. 196 MINI will be driven by newcomers Ron Farmer and Jason Hart.  VJ Mirzayan returns and is paired up with Chris Sarian in the No. 198 MINI.

See the full article for results.