Month: January 2011

  • MINI Countryman Bootgating collectibles

    Over the weekend many MINI dealerships held “Bootgating” parties for the official launch of the new MINI Countryman.  Of course, MINI USA produced appropriate items to give away at the parties.  Items included: MINI BOOTGATING […]

    collectibles

     

  • mobile MINI USA website launched

    MINI USA quietly launched a mobile version of its website recently.  For a long time, MINI USA’s Flash-based website did not work on mobile phones, so MINI USA addressed the problem with this new mobile-friendly […]

    news, reference

     

  • AUTOSPORT: interview with Prodrive Chairman David Richards

    autosport.com posted an interview with Prodrive Chairman David Richards where he discusses the upcoming MINI Countryman WRC entries in the 2011 season of the World Rally Championship.  Two Prodrive drivers have already been announced, they are […]

    news

     

  • MINI vs. Monster: The Final Cut video ad

    The MINI vs. Monster video ad has been released on the YouTube MINI channel.  The one and a half minute “3D slow motion” video ad features the four-member MINI family being jumped by a monster […]

    advertising, news