• MINI vs. Monster video ad coming tomorrow

    Above is a screenshot of the forthcoming MINI vs. Monster video ad which will be released tomorrow, January 14th.  Already being shown on German television, the two-minute “3D slow motion” ad features the four-member MINI […]

  • official MINI NAIAS 2011 and MINI Paceman videos

    MINI released two official videos on its MINI USA News YouTube channel today. In the first video, MINI USA Vice President Jim McDowell discusses the highlights the NAIAS 2011.  In the second video, Head of […]

  • BSSP: MINI Countryman NYC stunt

    Butler, Stern, Shine & Partners created another installation to market the new MINI Countryman, this time a moving one.  Alluding to the marketing stunt from 2002 when Crispin Porter + Bogusky mounted MINIs on the […]

  • global MINI sales for December 2010

    From BMW Group PressClub USA: MINI brand: New sales record With a total of 234,175 vehicles sold (+8.1%; prev. yr. 216,538), MINI set a new sales record in the year just ended. December sales climbed […]