BSSP: MINI Countryman Billboard in Times Square

MINI Countryman Billboard in Times Square

Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square.  BSSP describes it:

Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel drive MINI Countryman to do something simple, quiet and, dare we say, beautiful. The eight panel OOH takeover has two fiberglass Countryman mounted on an idyllic mountain scene with the words: Let it Snow.

See more photos at BSSP’s Let It Snow in Times Square.

One thought on “BSSP: MINI Countryman Billboard in Times Square

  • Count of Monte Cristo

    this billboard looks great at night. the white of the snow really pops out. even in the advertising clutter that is times square.
    i am surprised though that mini countryman has not done a hybrid or electric. this type of innovation seems in line with mini as a brand.

Comments are closed.