Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square. BSSP describes it:
Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel drive MINI Countryman to do something simple, quiet and, dare we say, beautiful. The eight panel OOH takeover has two fiberglass Countryman mounted on an idyllic mountain scene with the words: Let it Snow.
See more photos at BSSP’s Let It Snow in Times Square.