The February 28, 2011 issue of The New Yorker contains a series of three column ads for the MINI Countryman. Similar to previous MINI column ads, these ads “intrude” upon the surrounding ads and cartoon. The text of the small ads says simply “MINI COUNTRYMAN. The all-new, bigger MINI.”. They can be found on pages 25, 27, and 29.
Read about the placing of these ads at WWD.com.