MINI UK has a microsite devoted to the new MINI Coupe (which is just one of the countries that have this, the US not included). It is part of MINI’s global campaign for the MINI Coupe “Another Day. Another Adventure.”.
Inside of the “Room”, MINI has six multimedia and interactive sections:
- MINI 24 Hour Endurance Race. This is a photo gallery of images from the 24 hour race at the Nürburgring.
- Get Blown Away. Photos of the MINI Coupe undergoing wind-tunnel testing.
- Slots of Colours. The interactive “slot machine” creates random images of the Coupe in three colors.
- The Adventure Never Ends. Another photo gallery of the MINI Coupe, this time for MINIInternational.
- Coupé in the Limelight. Behind-the-scenes video from the MINIInternational photoshoot.
- Design Meets Coupé. “MINI Coupé: Inside the Design Team” video where Anders Warming interviews the design team.
Visit THE ADVENTURE ROOM.