Daily Archives: December 19, 2011

the MINI Roadster Adventure Room


In October we showed you the MINI Coupé Adventure Room which is a MINI UK microsite devoted to the new MINI Coupe (which is just one of the countries that have this, the US not included).  The site has been expanded to include the MINI Roadster.

Inside of the “Room”, MINI has ten multimedia and interactive sections:

  1. Get a First Look. This a gallery of illustrations of the MINI Roadster.
  2. Step Inside. Tour the inside of the Roadster with an interactive viewer.
  3. Ready for a Close Up? View the Making-of MINI Adventures. Part 1″ video.
  4. Do Try This at Home. “Learn how to catch the rays in style with this handy demonstration video.”
  5. MINI 24 Hour Endurance Race. This is a photo gallery of images from the 24 hour race at the Nürburgring.
  6. Get Blown Away.  Photos of the MINI Coupe undergoing wind-tunnel testing.
  7. Slots of Colours.  The interactive “slot machine” creates random images of the Coupe in three colors.
  8. The Adventure Never Ends.  Another photo gallery of the MINI Coupe, this time for MINIInternational.
  9. Coupé in the Limelight.  Behind-the-scenes video from the MINIInternational photoshoot.
  10. Design Meets Coupé.  “MINI Coupé: Inside the Design Team” video where Anders Warming interviews the design team.


MINI JCW Countryman reviews

MINI JCW Countryman preview

As we announced on Tuesday, MINI will produce a John Cooper Works Countryman next year.  Many automobile magazines sent writers to Austria to preview the new model.  Here are reviews from several of the major automotive sources:

Auto Express: MINI Countryman JCW [December 14, 2011]

Autoblog: 2012 MINI Countryman Cooper S ALL4 John Cooper Works [December 16, 2011]

Autocar: MINI Countryman JCW on the way [December 13, 2011]

Automobile Magazine: First Drive: 2012 MINI JCW Countryman ALL4 Prototype [December 14, 2011]

Car and Driver: 2013 MINI John Cooper Works Countryman [December 14, 2011]

Classic Driver: Prototype drive in the new JCW MINI Countryman [December 13, 2011] (Google translation from German version)

Motor Trend: First Drive: 2012 MINI Cooper S Countryman ALL4 John Cooper Works Prototype [December 20, 2011]

What Car?: MINI Countryman John Cooper Works review [December 13, 2011]