Yearly Archives: 2011


collectibles: MINI Clubs International Office ornament

MINI Clubs International Office ornament box MINI Clubs International Office ornament

Some MINI enthusiasts from all around the world are getting surprise gifts on their doorsteps from the MINI Clubs International Office.  Those MINI Space members who submitted their local MINI clubs to the MINI Club Finder are on the gift list.  Included in the package was the following letter:

Dear MINI fan,

We can hardly believe it – there are currently

3.718.993

Mini and MINI fans of our MINI Facebook pages. That’s a huge number which literally shows just how great it is to be part of the MINI Community!

MINI is more than just lifestyle. MINI brings people together from all over the world, across all borders. Whether in Hong Kong, Rome, Buenos Aires, New York, Sydney or Hamburg – everywhere people love to meet, talk and have fun together.

This is mainly due to the work of the worldwide Mini and MINI Club and Community and we should like to express our personal thanks for this with a small gift.

The MINI Clubs International Office rocks your Christmas tree!

We look forward to every picture of our Christmas tree bauble that you post at www.facebook.com/MINI.

On this note, we wish you all Mini and MINI fans a Merry Christmas and a safe passage into the New Year.

Ulrich Arendts
Manager International Club Organisation

Thomas Würtenberger
Head of MINI Clubs International Office

Thanks, MINI!


MINI Calendar widget from MINI Japan

MINI Calendar widget screenshot

For the launch of the MINI Countryman (MINI Crossover in Japan), MINI Japan created a MINI Calendar desktop widget.  Once installed on your PC or Mac, the widget shows the date, day of the week, time, and the current month’s calendar.  Where the widget gets fun is when you set an alarm.  When the alarm is triggered, various MINI models race and skid randomly across your computer screen. See the full article to download, install, and set up your MINI Calendar widget.

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MINI John Cooper Works Countryman spied

MINI John Cooper Works Countryman

Early images have leaked of the forthcoming John Cooper Works Countryman.  It appears similar to the Countryman with the JCW Aerokit but might have some added details which are hidden in the photo.

The website Classic Driver reportedly took a test drive in the JCW Countryman prototype.  According to the article, the newest JCW family member will debut in Geneva in March.  It will have the same 1.6 L engine but will produce around 220 hp.  Unlike the other JCW MINIs, the JCW Countryman will get an upgraded suspension and will sit about 1 inch lower.

Read the Google translated version of the article Prototype Drive in the New MINI Countryman JCW.

Autocar also has a short article and photos: Mini Countryman JCW on the way.

 


MINI Connected: Driving Excitement App

MINI Connected: Driving Excitement App

MINI has added the Driving Excitement App to MINI Connected.  Instead of distracting in-car entertainment functions, this app provides driving-related information.  Here’s the description from the press release from BMW Group PressClub Global:

What degree of lateral acceleration are you experiencing mid-way around a quickly-taken corner? How much output is the engine currently producing? The latest version of the MINI Connected app answers these questions and more. The functions Condition Check, Force Meter and Digital Sports Instruments offer Apple iPhone owners unique ways to experience MINI driving fun in even greater depth. For example, the driver can find information on the status of the car and its surroundings, plus acceleration, coolant temperature, engine output, and rpm and/or torque on the on-board monitor’s high-resolution colour display. The new MINI Connected app underlines once again the leading role of the British premium small car manufacturer in the intelligent link-up of the driver, car and outside world.

Like the preceding versions of the MINI Connected app, the latest update is uploaded into the car via the iPhone. The MINI Connected app can be used in all current MINI models equipped with the radio MINI Visual Boost or MINI navigation system and MINI Connected option. The functions are operated using the MINI joystick, steering wheel buttons and on-board monitor, where the displays for each function are presented safely and with customary MINI flair.

Read the press release.

Download the update from the Apple App Store.


worldwide MINI sales for November 2011

From BMW Group PressClub USA:

MINI brand: record November

The MINI brand can also look back on its best November ever. In the month under review, global sales climbed to 23,534 vehicles (+14.6%/prev. yr. 20,541). Volumes rose 22.4% (255,595/prev. yr. 208,816) in the first eleven months of the year, with sales growth in virtually all markets. The MINI Countryman continued to perform well, with 8,200 deliveries in November (+96.9%/prev. yr. 4,164). The new MINI Coupé also got off to an excellent start: More than 2,300 (2,347) units have been sold since its market launch in October.

November 2011 November 2010 change year-to-date 2011 year-to-date 2010 change
23,534 20,541 14.6% 255,595 208,816 22.4%

See all MINI sales worldwide by month.


Collectibles: Hot Wheels 2011 MINI CHALLENGE in white

Hot Wheels 2011 MINI CHALLENGE (white) Hot Wheels 2011 MINI CHALLENGE (blue) Hot Wheels 2011 MINI CHALLENGE (red)

Months ago we posted the Hot Wheels 2011 MINI CHALLENGE in Blue and Chili Red.  A third color variation has appeared: White with a Red roof.  It has the same graphics as the previous two but has black wheels with redline tires.

This one is labeled MINI COOPER S CHALLENGE instead of MINI CHALLENGE but is still number 30/50.

See other Hot Wheels and other die-cast MINIs.


MINI USA sales for November 2011

MINI USA sale November 2011

From BMW Group PressClub USA:

MINI Brand Sales

MINI USA reported sales of 4,750 automobiles in November, up 70.5% from the 2,786 sold in November 2010.  Year-to-date, MINI sales in the U.S. are up 25.4% on volume of 51,800 compared to 41,324 in the first eleven months of 2010.

“The results are exciting because it means customers are not only buying in record numbers they are also ordering customized vehicles,” said Jim McDowell, Vice President, MINI USA. “This will be the best sales year ever for MINI thanks to our expanding model line-up, and there’s more to come!”

 

November 2011 November 2010 change year-to-date 2011 year-to-date 2010 change
4,750 2,786 70.5% 51,800 41,324 25.4%

See MINI sales in the USA by month.


MINI family short video ads

MINI USA released a series of short video ads for the entire MINI family.  All of the ads are centered around TV controls: colors, brightness, widescreen, input, picture-in-picture, and volume. Each short video runs for 15 or 16 seconds.

MINI Hardtop “Colors” Ad:

MINI Convertible “Brightness” ad:

MINI Clubman “Widescreen” ad:

MINI Countryman “Input” ad:

MINI Countryman “Picture-in-Picture” ad:

MINI Coupe “Volume” ad: