Daily Archives: March 13, 2012


BSSP wins many ADDY awards for MINI work

BSSP MINI Coupe Launch Stunt

Butler, Shine, Stern & Partners took home several SF ADDY awards this year for their advertising work for MINI USA. BSSP won for its “MINI Rocks the Rivals” and MINI Coupe launch campaigns.

The annual awards are presented by the Greater San Francisco Ad Club.

Division Winners

  • Collateral Material: Poster (single) – MINI Rocks the Rivals Test Drive POS Poster
  • Direct Marketing – MINI Rocks the Rivals Test Drive Direct Mail
  • Out-of-Home – MINI Coupe Rocket OOH Stunt
  • Consumer or Trade Publication – MINI Coupe Launch Dwell Print Ad
  • Television – MINI Best Test Drive Cinema Film

Silvers & Golds

  • Collateral Material: Poster (single) GOLD – MINI Rocks the Rivals Test Drive POS Poster
  • Direct Marketing: Business to Business (Flat) GOLD – MINI Rocks the Rivals Test Drive Direct Mail
  • Out-of-Home: Campaign GOLD – MINI Coupe Rocket OOH Stunt
  • Consumer or Trade Pub: Full Page (4-color) GOLD – MINI Coupe Launch Dwell Print Ad
  • Television: Cinema Advertising (In-Theater Commercials or Slides) GOLD – MINI Best Test Drive Cinema Film
  • Mixed/Multiple Media: Consumer, Regional/National GOLD – MINI Rocks the Rivals Test Drive Campaign

See the entire list of 2012 SF ADDY Award Winners.


MINI United 2012 program announced

MINI United 2012

MINI has slowly been releasing details of the races, events, and bands to perform, but today released the full program.

Two MINI race series converge on MINI United 2012.  MINI RUSHOUR, the 2012 Italian racing series, will run on Saturday.  Also, the new German MINI TROPHY series will hold races at Circuit Paul Ricard as well.

Musical artists and bands to perform include Gossip, Iggy and the Stooges, The Ting Tings, Martin Solveig, Hubert-Félix Thiéfaine, Naive New Beaters, The Rifles, Ben Mazué, SOMA, Charlie Winston, and Birdy Nam Nam.

Visit the MINI United Facebook page and see the program at MINI Space.