• first MINI Roadster print ad

    TOPLESS THRILLS. The new two-seater MINI Cooper Roadster can’t help but turn heads. Take down the top and indulge in go-kart handling and 35 MPG, for open-air motoring at its best. Hit 50 MPH and […]

  • MTTS 2012 postcards arrive

    To get the word out about this summer’s MINI Takes the States 2012 cross-country rally, MINI USA has enlisted the help of MINI enthusiasts.  For those people who registered a MINI club on MINI Space’s […]

  • MINI USA Configurator updated with special editions

    Earlier this year MINI announced three special editions for 2012: MINI Baker Street, MINI Bayswater, and MINI Convertible Highgate.  MINI USA has added these packages to its online Configurator.  Also, Reef Blue, previously offered only […]

  • BSSP wins many ADDY awards for MINI work

    Butler, Shine, Stern & Partners took home several SF ADDY awards this year for their advertising work for MINI USA. BSSP won for its “MINI Rocks the Rivals” and MINI Coupe launch campaigns. The annual […]