Daily Archives: April 11, 2012

MINI 10 Years Anniversary model debuts

MINI 10 Years Anniversary special edition

In the press release before the New York International Auto Show, MINI announced a US-only special edition model to commemorate the ten years MINI has been in the United States.  It will come as a Cooper only.

From BMW Group PressClub Global:

Special model for the USA: MINI 10 Years Anniversary.

The second world premiere at the Auto Show in New York is dedicated to the tenth anniversary of MINI on the US automobile market. The MINI 10 Years Anniversary was designed especially for customers in the USA. Based on the MINI Cooper, the 121 hp 4-cylinder anniversary model expresses the pioneering spirit of the first premium small car as it set out to take the USA by storm. “As you would expect, it is available in three paint finishes: red, white and blue – the three colors which make up the national flag of the USA,” says Dr. Kay Segler.

The Chili Red version on display features chrome driving lamps, 16″ R90 Cross Spoke Alloy wheels, larger rear spoiler, striped side graphics, and special “MINI 10 Years in America” grille badge and rear badge.

Read the entire press release MINI at the New York International Auto Show 2012.

MINI USA 10 Years newspaper ad

MINI USA 10 Years newspaper ad


More specifically, over 400,000 motorers.
Join the celebration at FACEBOOK.COM/MINIUSA.

As you probably know, MINI USA recently celebrated ten years in America.  They created a “Thank You” webpage with a high-resolution color image created with all of the customer names.

MINI USA’s advertising agency Butler, Shine, Stern & Partners also created a print ad including all of the names (shown above).  The ad can be found in the March 22, 2012 edition of The New York Times on pages A14-A15.

video: MINI Roadster: Topless Thrills

MINI Roadster: Topless Thrills video

Following up on the MINI Roadster Topless Thrills print ad, MINI USA released this teasing video.  This video is safe for work.


Here’s more on the MINI Roadster campaign by BSSP:

To launch MINI’s newest topless model, the two-seater Roadster, we created the “Peep Show” campaign. Creative support includes video, digital board spectaculars in Vegas, Times Square and Chicago, touchscreen interactive bus shelters in SF, OOH wallscapes in Dallas, Miami and DC, print (Maxim, Playboy and SPIN, etc.), digital takeovers and an augmented reality piece for Wired.

But wait, there’s more. Today we launched the “Peep Show” stunt at the corner of Hollywood and Sycamore. We outfitted a storefront to mimic a real peep show, with flashing arrows, red lights and all. Once you interact with the buttons on the outside, windows open to reveal the new MINI Roadster, rotating on a platform with the biggest disco ball you’ve ever seen hanging above it. Our apologies if you were expecting something else.

worldwide MINI sales for March 2012

MINI Cooper S Countryman ALL4

From BMW Group PressClub Global:

MINI brand: The success story continues

A total of 32,421 MINI brand vehicles were delivered worldwide to customers in March (prev. yr. 30,690 / +5.6%) and 68,210 (prev. yr. 60,860) vehicles were sold in the first quarter of 2012. This represents a sales increase of 12.1% compared with the first three months of last year and a new record in first quarter sales for the brand. Continued strong demand for the MINI Countryman contributed to the brand’s positive performance in the first three months. With 22,001 vehicles delivered, sales climbed +36.8% over the same period last year (prev. yr. 16.079).

March 2012 March 2011 change year-to-date 2012 year-to-date 2011 change
32,421 30,690 5.6% 68,210 60,860 12.1%

See all MINI sales worldwide by month.