SPEED METAL. / HAIR METAL. / GARAGE BAND.
The MINI John Cooper Works Coupe and new MINI John Cooper Works Roadster. Separated at birth by a convertible top. Both with two seats and rock star appeal. Both with a six-speed, 208 horsepower, turbocharged engine. Both with a rear spoiler that automatically lifts at 50 MPH for better downforce, so you’ll never be late to another gig. THE MINI COUPE AND THE NEW MINI ROADSTER. HOLD ON.
The current issue of SPIN magazine contains a three-part print ad for the MINI Coupe and MINI Roadster. Page 45 shows a MINI JCW Coupe with only the heading “SPEED METAL.” followed by page 47 with a MINI JCW Roadster with the heading “HAIR METAL.”. The third part comes on page 75 with both MINIs and the title “GARAGE BAND.” below.
SPIN is now a large-format magazine on thicker, non-glossy paper, so the ads are almost like mini posters measuring 9.5″ wide by 12″ tall.
These ads can be found in the May/June 2012 issue of SPIN.