Monthly Archives: July 2012

worldwide MINI sales for June 2012

2012 MINI Family

From BMW Group PressClub Global:

MINI: Worldwide sales for MINI climbed 3.9% to 32,337 vehicles in the month under review (prev. yr 31,112). Year-to-date, MINI sales are up +7.0% to 151,875 units compared to 141,915 in the first six months of 2011. Demand for the MINI Countryman remained strong  with close to 50,000 cars delivered to customers in the first half year, an increase of +23.4% compared to the same period in 2011 (49,588/ prev. yr. 40,174). MINI saw robust growth in several Asian markets in the first half year, including Mainland China with 11,356 cars (prev. yr. 8,445/ +34.5%) and Japan with 8,332 cars (prev. yr. 6,312/ +32%). In the U.S., MINI experienced solid growth with sales up 7.5% on volume of 32,059 compared to 29,816 in the first six months of 2011.

June 2012 June 2011 change year-to-date 2012 year-to-date 2011 change
32,337 31,112 3.9% 151,875 141,915 7.0%

See all MINI sales worldwide by month.

MINI Takes the States 2012 galleries

MINI Takes the States 2012 gallaries

Now that MINI Takes the States 2012 has begun, photos are appearing all over the Internet.  So we’ve collected links to some galleries where you can view photos as they are posted.

The Tail of the Dragon (7/6/2012)

We will keep adding to the list as we find new galleries.

MINI Takes the States 2012 begins

MINI Takes the States 2012

MINI Takes the States 2012 has begun!  After a pre-party at Prestige MINI last night, the official event began this morning at MINI USA headquarters in Woodcliff Lake, New Jersey.  From the press release:

The MINI TAKES THE STATES organisers are expecting several thousand registered participants. Some will be driving individual stages only in their MINI, others undertaking the full 3,903-mile (6,281-kilometre) distance. In store for them is not only an automotive adventure over an extremely attractive route, but also an extraordinary shared experience both on the road and when the day’s driving is done. After New York and Washington, the convoy will pass through Charlotte and Nashville, Chicago, Des Moines, Boulder, Albuquerque and Phoenix, among other places, before crossing California on their way to Los Angeles, the Pacific coast and, most importantly, the venue for the end-of-rally party. A richly varied programme looking at every aspect of MINI will be spread over the stop-off points along the route. Activities include sporting competitions and slalom tests held on closed roads, free from the shackles of the otherwise strictly observed speed limits.

MINI TAKES THE STATES has been held every other year since 2006. As in all previous editions of the rally, a portion of the proceeds from each 30 US dollars participant registration fee will be donated to charity. To this end, a minimum of 10,000 US dollars will be presented to an organisation supported by MINI USA – regardless of the number of participants in the rally.

If you can’t attend the event, the next best thing is to follow along online.  Several social media sites will help:

Facebook | MINI TAKES THE STATES 2012 – Official MTTS 2012 Facebook event page.

Google+ – Hashtag for all MTTS 2012 posts.

Twitter #MTTS2012 – Hashtag for all MTTS 2012 tweets.

And follow the Library of Motoring as we will be attending some events and reporting on others.


MINI confirms Paceman name

MINI Paceman Concept

At the start of MINI Takes the States 2012, Dr. Kay Segler took the opportunity to announce that the MINI Paceman would retain that name for production.  Many sources had speculated that the vehicle would simply be called the MINI Countryman Coupé.

From the BMW Group PressClub press release:

Dr Kay Segler, Senior Vice President MINI Brand Management, joined the field for the opening stage of the event, which led the drivers from MINI USA’s Woodcliff Lake headquarters in the north of New York City to the US capital Washington. Segler had used the opening ceremony to acknowledge the rapid development of the brand in the USA and look ahead to the next stage in the growth of the MINI model range. “We will continue to expand the MINI family,” said Segler, “and, in so doing, build on our global position as the leading manufacturer of premium models in the small and compact car segment.” And Segler went on to officially confirm “MINI Paceman” as the name of the brand’s seventh model, which will be presented in a few months’ time and launched onto the market in 2013.

The powerfully formed three-door model sees MINI once again laying the foundations for a whole new vehicle segment with the aim of giving more new target groups a taste of the excitement and allure of the brand. “The MINI Paceman is the world’s first Sports Activity Coupé in the premium compact segment. It combines a clear appetite for extravagance and infectious driving fun in a style that only a MINI could pull off with such authenticity,” Segler confirmed.

Read the entire press release MINI TAKES THE STATES 2012: The MINI Community in the US embarks on an epic road trip from New York to Los Angeles.

MINI USA sales for June 2012

MINI USA sales June 2012

From BMW Group PressClub USA:

MINI Brand Sales

MINI USA reported sales of 5,995 automobiles in June, an increase of 14.7 percent from the 5,228 sold in June 2011.  Year-to-date, MINI sales in the U.S. are up 7.5 percent on volume of 32,059 compared to 29,816 in the first six months of 2011.

“Here we are at the midpoint of 2012 with MINI achieving record sales in June and in the first half of the year,” said Jim McDowell, Vice President, MINI USA.  “Tomorrow we launch the nationwide MINI Takes the States – 16 states, 13 cities – the greatest rally in our fabled history.  It’s a wonderful time to be MINI.”

June 2012 June 2011 change year-to-date 2012 year-to-date 2011 change
5,995 5,228 14.7% 32,059 29,816 7.5%

See MINI sales in the USA by month.

every Monday is #MINIMonday

Instagram #minimonday Twitter #minimonday

Weekly themed social media hashtags have really taken off and MINI is no exception.  Both Instagram and Twitter celebrate “MINI Monday” using the hashtag #minimonday (or #MINIMonday since hashtags are not case-sensitive).  On Google+ this hashtag is being used for non-MINI purposes at the moment.

  • MINI Monday posts on Twitter can be seen at Twitter #minimonday.
  • Instagram is a mobile app only, but the photos can be viewed at Statigram.