Daily Archives: October 2, 2012

MINI USA’s NOT NORMAL campaign for October

NOT NORMAL campaignUsually at this time of the year, MINI USA would roll out its Motor-Tober sales campaign.  Each MINI dealer was expected to throw a party and attendees would receive a discount on MINIs purchased during or shortly after the event.  This year MINI USA isn’t doing the…well…normal thing.

This October sales campaign uses the theme NOT NORMAL.  MINI USA kicked it off with a typically irreverent video.  If you want to attend, you can find out when your local MINI dealer with host its NOT NORMAL Sales Event.

See the MINI Space article Behind the Scenes of NOT NORMAL which includes an image gallery and music video.

MINI USA sales for September 2012

MINI USA sales September 2012

From BMW Group PressClub USA:

MINI Brand Sales

MINI USA reported the best September ever with sales of 4,899 automobiles, an increase of 22.5 percent from the 3,999 sold in September, 2011. Year-to-date, MINI sales in the U.S. are up 16.6 percent on volume of 48,531 compared to 41,635 in the first nine months of 2011.

September 2012 completes the first year of sales since the MINI Coupe launched on October 1, 2011. MINI USA has sold 3,159 Coupes since the Launch one year ago.

September 2012 September 2011 change year-to-date 2012 year-to-date 2011 change
4,899 3,999 22.5% 48,531 41,635 16.6%

See MINI sales in the USA by month.