Monthly Archives: September 2013

Marcus Syring leaves MINI for Rolls-Royce

Marcus Syring

Marcus Syring

Christopher Weil

Christopher Weil

Marcus Syring, former Head of Exterior Design at MINI since 2002, has moved on to Rolls-Royce within the BMW Group family.  Syring was responsible for the exterior design of the MINI Coupé and the MINI Roadster.

From BMW Group PressClub Global:

MINI Design

The MINI Design team led by Anders Warming welcomes Christopher Weil, 38, as its new head of Exterior Design. A Bavarian by birth, he has worked as a designer for the BMW Group since 2000, most recently for Automotive Design at BMW Group DesignworksUSA. Marcus Syring, 49, leaves his post as head of Exterior Design to join Rolls-Royce. Oliver Sieghart remains responsible for Interior Design and Annette Baumeister for Colour and Material Design.

Read the entire press release Personnel changes at BMW Group Design.

Read the previous press release In his element at the top of his game. A portrait of Marcus Syring.

MTTS 2014 route announced

MINI Takes the States 2014 map

MINI USA has announced the route and participating cities for MINI Takes the States 2014.  Following a similar route to MTTS 2016, next year’s event visits the following cities:

Date City
7/26 San Francisco, CA
7/27 San Francisco, CA – Reno, NV
7/28 Reno, NV – Wendover, UT
7/29 Wendover, UT – Grand Junction, CO
7/30 Grand Junction, CO – Albuquerque, NM
7/31 Albuquerque, NM – Lubbock, TX
8/1 Lubbock, TX – Austin, TX
8/2 Austin, TX – Dallas, TX
8/3 Dallas, TX – Memphis, TN
8/4 Memphis, TN – St. Louis, MO
8/5 St. Louis, MO – Chicago, IL
8/6 Chicago, IL – Cleveland, OH
8/7 Cleveland, OH – Buffalo, NY
8/8 Buffalo, NY – Bethlehem, PA
8/9 Bethlehem, PA – Boston, MA
8/10 Boston, MA

From BMW Group PressClub USA:

Woodcliff Lake, NJ – September 16, 2013… Mark your calendar, put in your vacation request and get ready to unleash your MINI! The popular MINI Takes the States (MTTS) rally will kick off on Saturday, July 26, 2014, in San Francisco and will make a “NOT NORMAL” journey to Boston by weaving through 18 states and 15 cities over 14 days. The cross-country rally for MINI owners and enthusiasts will conclude in Boston on Sunday, August 10.

“MTTS is a unique motoring experience and a celebration of the MINI community that everyone, including myself, eagerly anticipates,” said Jim McDowell, Vice President MINI USA. “The most enjoyable part of MTTS is the opportunity to personally engage with our owner community and their families out on the open road and in cities across the U.S.”

MTTS will make the now legendary cross-country trip for the fifth time in 2014, with thousands of MINI owners and enthusiasts expected to join the rally, or a leg of it, as the caravan of MINIs motor from west to east. The not normal route leaves San Francisco, dips through the South, and maneuvers up through the Midwest before turning toward the Northeast for its final destination in Boston.

Along the way, MINI USA will provide its loyal owners and enthusiasts with genuine, once-in-a-lifetime motoring experiences including daily activities.  During the event, media will have the opportunity for:

  • Sneak peeks and early test drives of all-new MINI vehicles and technologies
  • Interviews with MINI executives and owners for unique feature stories
  • Autocross experiences demonstrating MINI’s performance and handling
  • Immersion in the festive, cheeky MINI culture and the lifestyle the brand offers

MTTS 2014 details including a route map showing stops and dates can be found at Owners and enthusiasts can sign up to receive updates from MINI USA on MTTS 2014. Media with questions about the event or interested in participating should contact the MINI USA Communications Team directly through the contacts below.

Unique rallying experiences are nothing new to MINI owners and members of the MINI USA Team.  Earlier this year, 848.5 MINIs crossed the Mackinac Bridge in Michigan, one of the world’s longest suspension bridges, in an event called MINI on the Mack. Although they did not break the Guinness Book record for longest parade of MINIs, the group of enthusiastic motorers set a new Guinness record for the largest ensemble of car horns. Some MINI owners motored from as far away as California, Nevada, Texas, Florida, the Carolinas, and Montana to participate in the event.

Read the entire pres release Start Planning for Next Summer as MINI Heads East!

See the official MTTS 2014 website at

Join the unofficial MTTS 2014 Facebook Group MTTS – MINI Takes The States 2014.

Join the unofficial MTTS 2014 Google+ Community MINI Takes the States 2014.


worldwide MINI sales for August 2013

MINI Hardtop

From BMW Group PressClub Global:

MINI also reported its best August figures ever with 20,653 deliveries worldwide (prev. yr. 18,672/ +10.6%). Sales of the MINI Hatch climbed by 22.5% last month to 9,662 units (prev. yr. 7,886) and MINI Convertible deliveries increased by 8.2% to 1,548 cars (prev. yr. 1,431). The brand continued to record strong growth in Asia: Mainland China (2,460/ +31.1%) and South Korea (550/ +22.2%). Year-to-date, MINI worldwide sales are at around last year’s level with 192,966 vehicles delivered to customers in the first eight months (prev. yr. 192,651/ +0.2%).

August 2013 August 2012 change year-to-date 2013 year-to-date 2012 change
20,653 18,672 10.6% 192,966 192,651 0.2%

See all MINI sales worldwide by month.

Kay Segler leaving MINI for BMW

Dr. Kay Segler

Dr. Kay Segler

Jochen Goller

Jochen Goller

Dr. Kay Segler, longtime manager of the MINI brand, is moving on to a position with the parent BMW company.  From BMW Group PressClub:

Kay Segler to expand communications activities in Asia; Jochen Goller to head MINI

Munich. As of 01 October 2013, Kay Segler (58) will be in charge of expanding the BMW Group’s communications activities in Asia. An expert in the Asian market, Kay Segler headed the sales organization BMW Asia for several years and, in addition to his work for the BMW Group, served as Honorary Consul of Singapore for many years. He has made a significant contribution to the setup and development of the MINI brand, whose management he will now hand over to Jochen Goller after a total of ten years.

Jochen Goller (47) was previously Director MINI in the UK, the brand’s home country. Before, he was in charge of BMW marketing activities in China. Jochen Goller joined the BMW Group 14 years ago and has since gathered comprehensive experience in Germany and abroad. As of October 2013, he will be responsible for all activities of the MINI brand.

The BMW Group’s MINI brand is active in more than 100 markets worldwide. Today, the brand comprises seven model series. In 2012, MINI sold over 300,000 cars.

Read the press release Personnel changes in the BMW Group.

MINI USA sales for August 2013

MINI USA Sales August 2013

From BMW Group PressClub USA:

MINI Brand Sales – best August ever

MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012.

MINI Pre-Owned Vehicles – best month ever
In August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012.  January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.


August 2013 August 2012 change year-to-date 2013 year-to-date 2012 change
6,023 5,718 5.3% 44,329 43,632 1.6%

See MINI sales in the USA by month.